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Proposed Timeline
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October 30st - Internal launch - persuade as many githubers to switch as possible.
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Triage bugs and identify what needs to be fixed before private alpha. Maybe talk to @chrissiebrodigan about doing a UX study.
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November 22st - Private alpha launch
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Trickle out invites as people ask/we need more testers.
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If our usage metrics/engagement metrics decrease, stop, identify the issue and fix it before continuing.
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Launch