diff --git a/doc/src/SUMMARY.md b/doc/src/SUMMARY.md
index d4dfcc529..ad94808a3 100644
--- a/doc/src/SUMMARY.md
+++ b/doc/src/SUMMARY.md
@@ -64,6 +64,10 @@
 - [Key Recovery Scheme](crypto/key-recovery.md)
 - [Reading maths books](crypto/reading-maths-books.md)
 
+# User Interface
+
+- [UI](ui/ui.md)
+
 # DEP
 
 - [DEP 0001: Version Message Info (accepted)](dep/0001.md)
diff --git a/doc/src/ui/ui.md b/doc/src/ui/ui.md
new file mode 100644
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+++ b/doc/src/ui/ui.md
@@ -0,0 +1,104 @@
+# User Inteface
+
+We are in the stage where we hone our media. For a successful launch, we need
+the characters, the conflict and the narrative. This message is communicated
+through a combo of content (articles, posts, memes, vids), the product itself
+and narrative (weaving our message into the wider convo).
+
+A key aspect of our propaganda is the product itself. When an article or news
+media is published, they will feature the product itself but not agitprop videos
+or memes. See
+[this article](https://www.coindesk.com/markets/2015/02/03/meet-darkleaks-a-bitcoin-powered-black-market-for-secrets/)
+for a good example.
+
+The product is a way of making the values and message we talk about imminent and
+real. Immediately our narrative becomes down to earth and less abstract. It
+becomes tangible and the user can imagine themselves using it.
+
+Why do people use the product?
+
+* On the most basic level, the cryptocurrency grift that dominates is people
+  wanting to make money. Can they profit? Is there a new tech or market they can
+  gain access to? Will this product's hype cause it to takeoff?
+
+* Gaining power: privacy is about a will to power over the censors. It's about
+  rebelling and becoming ungovernable. This is our loyalist crowd. On the most
+  basic level it's being able to speak about issues affecting one's community
+  while elsewhere people are being deplatformed or arrested.
+
+The product itself is propaganda. It needs to look so cool that when people make
+desktop screenshots, they post the app itself. We can even put visualizers for
+network traffic or price charts. We can have 3D objects like rotating DarkFi
+logo, a splash screen while loading or an app to explore the dark forest.
+Whenever we make vids we need cool sound effects.
+
+3D printed guns were able to reach far because they harnessed visual power. Cody
+said when he first made the gun, he chose white so it had a spectal other-worldy
+quality.
+
+## Apps
+
+We can make mockups whose primary aim is to look impressive. Later we can figure
+out the specifics.
+
+* Chat
+* DAO
+* Market (buy/sell goods online)
+* Swaps
+* Tasks
+* Calendar
+* About the wallet itself
+* Settings, like firefox about:config
+* Stats, cool shit
+* Backend, change to another one, send a tip and see their info messages.
+
+## Impressive UIs
+
+High contrast for maximum impact.
+
+More neon and scifi.
+
+The chat needs a cool blurred background graphic.
+
+Play more with translucency. For example drop down menus.
+
+Study movie UIs. Collect references.
+
+## Demos
+
+[Narodnik's post](https://x.com/Narodism/status/1836769244945563943).
+The UI is hard to see and got very low engagement.
+
+While [lunar_mining's post](https://x.com/lunar_mining/status/1769754796595028034)
+got much higher engagement despite much less followers.
+
+Takeaways: the lunar mining one has more visibility, and it has more artwork.
+The Narodnik one looks plain.
+
+Also there's something to be said for demo'ing desktop apps rather than phone.
+Desktop looks more impressive and you can show more visual elements.
+
+Lastly check [this random post](https://x.com/DOOMbotMask/status/1836316147941024004).
+Fake product demos for memecoins get more engagement. We can learn from them
+though. In the vid, the user opens an app called "Black Market".
+
+People want to feel like hackers. We can deliver them that experience.
+
+Scifi promised us a future that we never got. We live in the age of looking back
+nostalgically to a time that never existed and yearning for what we lost. In
+this way people are conjuring back the future, yet no product has stepped up to
+deliver that so far. Only memecoins are doing it.
+
+This is where like that memecoin product vid above, we can begin manufacturing
+the imaginary of the future through our product. Like a virus delivering a
+payload.
+
+Short example: when DarkWallet was announced, it was the first ever web wallet.
+Immediately 6 web wallets appeared, from which Metamask later grew out of that.
+Now web wallets have become embedded in the crypto cultural psyche. In this way,
+when we make propaganda, showing a simple to use but fucking cool looking
+futuristic product to interact with apps suddenly makes the anon political
+project seem *very* tangible and in reach. People then get excited.
+
+> anon: I'm not a dev but how can I participate?
+