diff --git a/packages/eslint-config-airbnb-base/rules/style.js b/packages/eslint-config-airbnb-base/rules/style.js
index 764fef54..181bd02f 100644
--- a/packages/eslint-config-airbnb-base/rules/style.js
+++ b/packages/eslint-config-airbnb-base/rules/style.js
@@ -104,7 +104,9 @@ module.exports = {
     // http://eslint.org/docs/rules/max-len
     'max-len': ['error', 100, 2, {
       ignoreUrls: true,
-      ignoreComments: false
+      ignoreComments: false,
+      ignoreStrings: true,
+      ignoreTemplateLiterals: true,
     }],
 
     // specify the max number of lines in a file