diff --git a/packages/eslint-config-airbnb/package.json b/packages/eslint-config-airbnb/package.json
index aefe9a76..769c8950 100644
--- a/packages/eslint-config-airbnb/package.json
+++ b/packages/eslint-config-airbnb/package.json
@@ -44,6 +44,7 @@
   "devDependencies": {
     "babel-tape-runner": "^1.3.1",
     "eslint": "^2.6.0",
+    "eslint-plugin-jsx-a11y": "^0.6.0",
     "eslint-plugin-react": "^4.2.3",
     "react": "^0.14.8",
     "tape": "^4.5.1",
@@ -51,6 +52,7 @@
   },
   "peerDependencies": {
     "eslint": "^2.6.0",
+    "eslint-plugin-jsx-a11y": "^0.6.0",
     "eslint-plugin-react": "^4.2.3"
   }
 }
diff --git a/packages/eslint-config-airbnb/rules/react.js b/packages/eslint-config-airbnb/rules/react.js
index 470738b7..0b128aef 100644
--- a/packages/eslint-config-airbnb/rules/react.js
+++ b/packages/eslint-config-airbnb/rules/react.js
@@ -1,5 +1,6 @@
 module.exports = {
   'plugins': [
+    'jsx-a11y',
     'react'
   ],
   'ecmaFeatures': {
@@ -8,6 +9,10 @@ module.exports = {
   // View link below for react rules documentation
   // https://github.com/yannickcr/eslint-plugin-react#list-of-supported-rules
   'rules': {
+    // Require <img> to have a non-empty `alt` prop, or role="presentation"
+    // https://github.com/evcohen/eslint-plugin-jsx-a11y/blob/master/docs/rules/img-uses-alt.md
+    'jsx-a11y/img-uses-alt': 2,
+
     // Prevent missing displayName in a React component definition
     // https://github.com/yannickcr/eslint-plugin-react/blob/master/docs/rules/display-name.md
     'react/display-name': [0, { 'ignoreTranspilerName': false }],
diff --git a/packages/eslint-config-airbnb/test/test-react-order.js b/packages/eslint-config-airbnb/test/test-react-order.js
index f5b2d452..81d8235f 100644
--- a/packages/eslint-config-airbnb/test/test-react-order.js
+++ b/packages/eslint-config-airbnb/test/test-react-order.js
@@ -28,9 +28,9 @@ ${body}
 }
 
 test('validate react prop order', t => {
-  t.test('make sure our eslintrc has React linting dependencies', t => {
+  t.test('make sure our eslintrc has React and JSX linting dependencies', t => {
     t.plan(1);
-    t.equal(reactRules.plugins[0], 'react', 'uses eslint-plugin-react');
+    t.deepEqual(reactRules.plugins, ['jsx-a11y', 'react']);
   });
 
   t.test('passes a good component', t => {
diff --git a/react/README.md b/react/README.md
index 6eddabca..29af5cf8 100644
--- a/react/README.md
+++ b/react/README.md
@@ -217,6 +217,22 @@
     />
     ```
 
+  - Always include a non-empty `alt` prop on `<img>` tags. If `alt` is an empty string, the `<img>` must have `role="presentation"`. eslint: [`jsx-a11y/img-uses-alt`](https://github.com/evcohen/eslint-plugin-jsx-a11y/blob/master/docs/rules/img-uses-alt.md)
+
+    ```javascript
+    // bad
+    <img src="hello.jpg" />
+
+    // bad
+    <img src="hello.jpg" alt="" />
+
+    // good
+    <img src="hello.jpg" alt="Me waving hello" />
+
+    // good
+    <img src="hello.jpg" alt="" role="presentation" />
+    ```
+
 ## Parentheses
 
   - Wrap JSX tags in parentheses when they span more than one line. eslint: [`react/wrap-multilines`](https://github.com/yannickcr/eslint-plugin-react/blob/master/docs/rules/wrap-multilines.md)