diff --git a/src/ajax/load.js b/src/ajax/load.js
index d9c4550fb..d28277bde 100644
--- a/src/ajax/load.js
+++ b/src/ajax/load.js
@@ -70,7 +70,9 @@ jQuery.fn.load = function( url, params, callback ) {
 		// but they are ignored because response was set above.
 		// If it fails, this function gets "jqXHR", "status", "error"
 		}).always( callback && function( jqXHR, status ) {
-			self.each( callback, response || [ jqXHR.responseText, status, jqXHR ] );
+			self.each( function() {
+				callback.apply( self, response || [ jqXHR.responseText, status, jqXHR ] );
+			});
 		});
 	}