diff --git a/packages/ui/base.js b/packages/ui/base.js
index 24779cc4d2..0fda88a403 100644
--- a/packages/ui/base.js
+++ b/packages/ui/base.js
@@ -1210,6 +1210,12 @@ UI.Component.parented = function () {
       self.dom.on(esh.events, esh.selector, esh.handler);
     });
   }
+
+  // XXX think about this callback's timing
+  if (self.rendered) {
+    updateTemplateInstance(self);
+    self.rendered.call(self.templateInstance);
+  }
 };
 
 // XXX
diff --git a/packages/ui/render.js b/packages/ui/render.js
index cc1c0f9491..2436d50a15 100644
--- a/packages/ui/render.js
+++ b/packages/ui/render.js
@@ -82,12 +82,6 @@ UI.render = function (kind, props, parentComp) {
     });
   }
 
-  // XXX think about this callback's semantics
-  if (comp.rendered) {
-    updateTemplateInstance(comp);
-    comp.rendered.call(comp.templateInstance);
-  }
-
   return comp;
 };