diff --git a/lib/rules/template-names.js b/lib/rules/template-names.js
index 41b114d4c1..713ea92db4 100644
--- a/lib/rules/template-names.js
+++ b/lib/rules/template-names.js
@@ -5,9 +5,7 @@
  * See LICENSE file in root directory for full license.
  */
 
-// -----------------------------------------------------------------------------
-// Rule Definition
-// -----------------------------------------------------------------------------
+
 const templateProps = new Set([
   'onCreated',
   'onRendered',
@@ -29,19 +27,25 @@ const isTemplateMemberExpression = node => (
   node.object.type === 'MemberExpression' &&
   node.object.object.type === 'Identifier' &&
   node.object.object.name === 'Template' &&
-  node.object.property.type === 'Identifier' &&
+  (
+    node.object.property.type === 'Identifier' ||
+    node.object.property.type === 'Literal'
+  ) &&
   node.property.type === 'Identifier' &&
   templateProps.has(node.property.name)
 )
 
-const getErrorMessage = expected => `Invalid template naming convention, expected "${expected}"`
+// assuming node type is always either Identifier or Literal
+const getNameOfProperty = node => node.type === 'Identifier' ? node.name : node.value
+
+const getErrorMessage = expected => `Invalid template name, expected name to be in ${expected}`
 
 export default context => ({
   MemberExpression: node => {
     if (!isTemplateMemberExpression(node)) return
 
     const [namingConvention] = context.options
-    const templateName = node.object.property.name
+    const templateName = getNameOfProperty(node.object.property)
     switch (namingConvention) {
       case NAMING_CONVENTIONS.PASCAL:
         if (!/^[A-Z]([A-Z]|[a-z]|[0-9])*$/.test(templateName)) {
@@ -49,7 +53,7 @@ export default context => ({
         }
         break
       case NAMING_CONVENTIONS.SNAKE:
-        if (templateName.toLowerCase() !== templateName) {
+        if (!/^([a-z]|[0-9]|_)+$/i.test(templateName)) {
           context.report(node, getErrorMessage(NAMING_CONVENTIONS.SNAKE))
         }
         break
diff --git a/tests/lib/rules/template-names.js b/tests/lib/rules/template-names.js
index 954b20d356..f6bca00aba 100644
--- a/tests/lib/rules/template-names.js
+++ b/tests/lib/rules/template-names.js
@@ -15,6 +15,7 @@ const ruleTester = new RuleTester()
 
 ruleTester.run('template-names', rule, {
   valid: [
+    'Template["foo"].helpers',
     'Template.foo.helpers',
     'Template.foo01.helpers',
     'Template.foo19bar.helpers',
@@ -42,69 +43,69 @@ ruleTester.run('template-names', rule, {
     {
       code: 'Template.foo_bar.onCreated',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.onRendered',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.onDestroyed',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.events',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.helpers',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.created',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.rendered',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.destroyed',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.helpers({})',
       errors: [
-        { message: 'Invalid template naming convention, expected "camel-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in camel-case', type: 'MemberExpression' },
       ],
     },
     {
       code: 'Template.foo_bar.helpers({})',
       options: ['pascal-case'],
       errors: [
-        { message: 'Invalid template naming convention, expected "pascal-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in pascal-case', type: 'MemberExpression' },
       ],
     },
     {
-      code: 'Template.fooBar.helpers({})',
+      code: 'Template["foo-bar"].helpers({})',
       options: ['snake-case'],
       errors: [
-        { message: 'Invalid template naming convention, expected "snake-case"', type: 'MemberExpression' },
+        { message: 'Invalid template name, expected name to be in snake-case', type: 'MemberExpression' },
       ],
     },
   ],