The exact borderline between "Isobuild" and "the tool" is a little hazy,
but the idea is that "Isobuild" is the part that you could imagine being
embedded in a non-command-line build tool. It's not about commands or
UI, but just about building packages and apps.
A next step could be moving things that are strictly "the command-line
tool" into their own subdir, and leaving the top directory mostly just
for shared utilities like buildmessage. (Which could even go in a utils
subdir?)
