diff --git a/r2/example.ini b/r2/example.ini
index 00877d8ee..756eed432 100644
--- a/r2/example.ini
+++ b/r2/example.ini
@@ -608,6 +608,8 @@ frontend_logging = true
 # use **strong** markup for a larger font, and "  \n" (<br>) to separate lines.
 goldvertisement_blurbs = "Make reddit better. Try %(reddit_gold)." "This year, give the gift of %(reddit_gold)s.|(and you should probably also give some other, better gifts)"
 goldvertisement_has_gold_blurbs = "**&ldquo;Exquisite!&rdquo;**  \nGrab a drink and join us in [the lounge](/r/lounge)."
+# daily gold revenue goal (in pennies) for progress bar thing
+gold_revenue_goal = 0
 # sample multireddits (displayed when a user has no multis)
 listing_chooser_sample_multis = /user/reddit/m/hello, /user/reddit/m/world
 # multi of subreddits to share with gold users
diff --git a/r2/r2/lib/app_globals.py b/r2/r2/lib/app_globals.py
index 80001c7d1..31653335d 100755
--- a/r2/r2/lib/app_globals.py
+++ b/r2/r2/lib/app_globals.py
@@ -229,6 +229,7 @@ class Globals(object):
         ConfigValue.float: [
             'spotlight_interest_sub_p',
             'spotlight_interest_nosub_p',
+            'gold_revenue_goal',
         ],
         ConfigValue.tuple: [
             'sr_discovery_links',
diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index 9a08f1bb5..ed48aa5a6 100644
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -31,7 +31,12 @@ from r2.models import Flair, FlairTemplate, FlairTemplateBySubredditIndex
 from r2.models import USER_FLAIR, LINK_FLAIR
 from r2.models import GoldPartnerDealCode
 from r2.models.bidding import Bid
-from r2.models.gold import gold_payments_by_user, gold_received_by_user, days_to_pennies
+from r2.models.gold import (
+    gold_payments_by_user,
+    gold_received_by_user,
+    days_to_pennies,
+    gold_revenue_on,
+)
 from r2.models.promo import NO_TRANSACTION, PromotionLog, PromotedLinkRoadblock
 from r2.models.token import OAuth2Client, OAuth2AccessToken
 from r2.models import traffic
@@ -503,7 +508,7 @@ class Reddit(Templated):
 
         if no_ads_yet and show_adbox:
             ps.append(Ads())
-            if g.live_config["goldvertisement_blurbs"]:
+            if g.live_config["gold_revenue_goal"]:
                 ps.append(Goldvertisement())
 
         if c.user.pref_clickgadget and c.recent_clicks:
@@ -1733,6 +1738,14 @@ class ServerSecondsBar(Templated):
         # for simplicity all payment processor fees are $0.30 + 2.9%
         return pennies * (1 - 0.029) - 30
 
+    @classmethod
+    def current_value_of_month(cls):
+        price = g.gold_month_price.pennies
+        after_fees = cls.subtract_fees(price)
+        current_rate = cls.get_rate(datetime.datetime.now(g.display_tz))
+        delta = datetime.timedelta(seconds=after_fees / current_rate)
+        return precise_format_timedelta(delta, threshold=5, locale=c.locale)
+
     def make_message(self, seconds, my_message, their_message):
         if not seconds:
             return ''
@@ -4267,12 +4280,12 @@ class GoldPartnersPage(BoringPage):
 
 class Goldvertisement(Templated):
     def __init__(self):
+        today = datetime.datetime.now(g.display_tz).date()
+        revenue_today = gold_revenue_on(today)
+        revenue_goal = g.live_config["gold_revenue_goal"]
+        self.percent_filled = int((revenue_today / revenue_goal) * 100)
+        self.hours_paid = ServerSecondsBar.current_value_of_month()
         Templated.__init__(self)
-        if not c.user.gold:
-            blurbs = g.live_config["goldvertisement_blurbs"]
-        else:
-            blurbs = g.live_config["goldvertisement_has_gold_blurbs"]
-        self.blurb = random.choice(blurbs)
 
 class LinkCommentsSettings(Templated):
     def __init__(self, link):
diff --git a/r2/r2/models/gold.py b/r2/r2/models/gold.py
index f8948a2e0..44cf8fb90 100644
--- a/r2/r2/models/gold.py
+++ b/r2/r2/models/gold.py
@@ -33,6 +33,8 @@ from sqlalchemy.orm import scoped_session, sessionmaker
 from sqlalchemy.orm.exc import NoResultFound
 from sqlalchemy.schema import Column
 from sqlalchemy.sql import and_
+from sqlalchemy.sql.expression import select
+from sqlalchemy.sql.functions import sum as sa_sum
 from sqlalchemy.types import DateTime, Integer, String
 
 from xml.dom.minidom import Document
@@ -48,6 +50,7 @@ from BeautifulSoup import BeautifulStoneSoup
 from r2.lib.db.tdb_cassandra import NotFound
 from r2.models.subreddit import Frontpage
 from r2.models.wiki import WikiPage
+from r2.lib.memoize import memoize
 
 gold_bonus_cutoff = datetime(2010,7,27,0,0,0,0,g.tz)
 
@@ -515,3 +518,13 @@ def append_random_bottlecap_phrase(message):
     if bottlecap:
         message += '\n\n> ' + bottlecap
     return message
+
+
+@memoize("gold-revenue", time=600)
+def gold_revenue_on(date):
+    NON_REVENUE_STATUSES = ("declined", "chargeback", "fudge")
+    query = (select([sa_sum(gold_table.c.pennies)])
+                .where(~ gold_table.c.status.in_(NON_REVENUE_STATUSES))
+                .where(func.date_trunc('day', gold_table.c.date) == date))
+    rows = ENGINE.execute(query)
+    return rows.fetchone()[0] or 0
diff --git a/r2/r2/public/static/css/reddit.less b/r2/r2/public/static/css/reddit.less
index d1c53b3ee..15ae73587 100755
--- a/r2/r2/public/static/css/reddit.less
+++ b/r2/r2/public/static/css/reddit.less
@@ -7363,41 +7363,136 @@ body.post-under-6h-old .gilded-comment-icon {
 body.gold .buttons li.comment-save-button { display: inline; }
 
 .goldvertisement {
-    height: 50px;
-    border: 1px solid #c4b487;
+    @border-color: #c4b487;
+    @background-shadow: #dad0b3;
+
+    border: 1px solid @border-color;
     text-align: center;
     line-height: 1.3em;
-    box-shadow: 0 0 10px #dad0b3 inset;
-    color: #333;
+    box-shadow: 0 0 10px @background-shadow inset;
+    color: darken(@border-color, 40%);
+
+    .inner {
+        margin: 1px;
+        border: 1px solid #dbd1b5;
+        padding: 6px 8px;
+    }
+
+    li {
+        display: inline-block;
+        margin-right: 2em;
+    }
+
+    h2 {
+        margin: 0;
+        font-weight: normal;
+        color: inherit;
+    }
+
+    .progress {
+        @bar-height: 17px;
+        padding: 7px 0;
+
+        .bar {
+            border: 1px solid #dad0b3;
+            height: @bar-height;
+            overflow: auto;
+
+            border-radius: 10px;
+
+            span {
+                display: block;
+                height: 100%;
+                background: linear-gradient(to bottom, #fff8ba 0%, #eccf90 100%);
+                border-radius: (@bar-height/2);
+            }
+        }
+
+        p {
+            float: right;
+            font-weight: bold;
+            font-size: 15px;
+            color: #5a3f1a;
+            line-height: @bar-height + 2; // +2 to match border on bar
+            margin-left: 6px;
+        }
+    }
+
+    a {
+        display: inline-block;
+        margin: 0;
+        padding: 2px 4px;
+        border-radius: 3px;
+        background: lighten(@background-shadow, 20%);
+        border: 1px solid lighten(@border-color, 10%);
+        border-bottom-width: 2px;
+        color: darken(@border-color, 40%);
+
+        &:hover {
+            background: #fdf4c5;
+        }
+
+        &:active {
+            margin-top: 1px;
+            border-bottom-width: 1px;
+        }
+    }
 }
 
-.goldvertisement .inner {
-    margin: 1px;
-    border: 1px solid #dbd1b5;
-    height: 46px;
-    line-height: 44px;
-}
+.gold-bubble {
+    width: 290px;
+    border-radius: 4px;
+    font-size: 125%;
+    line-height: 1.13;
+    font-family: "Hoefler Text","Palatino Linotype","Book Antiqua",
+                  Palatino,georgia,garamond,FreeSerif,serif;
+    border-color: #907c47;
+    padding: 4px;
 
-.goldvertisement p {
-    display: inline-block;
-    vertical-align: middle;
-    margin: 0 4px;
-    line-height: 14px;
-}
+    &.anchor-top-centered:before {
+        border-bottom-color: #907c47;
+    }
 
-.goldvertisement strong {
-    font-size: 15px;
-}
+    p + p {
+        margin-top: 1em;
+    }
 
-.goldvertisement a {
-    color: #9a7d2e;
-    font-weight: bold;
-    text-decoration: underline;
-}
+    span.gold-branding {
+        display: inline-block;
+        vertical-align: bottom;
+        text-indent: -9999px;
+        background: transparent url(../gold/goldvertisement-logo.png) top left no-repeat;
+        width: 79px;
+        height: 18px;
+        margin-right: 1px;
+    }
 
-.goldvertisement i {
-    font-size: 11px;
-    font-variant: italic;
+    p.buy-gold {
+        background: transparent url(../gold/goldvertisement-gold.png) top left no-repeat;
+        margin-left: 13px;
+        padding-left: 67px;
+        min-height: 45px;
+
+        a {
+            color: #825b25;
+        }
+    }
+
+    p.give-gold {
+        background: transparent url(../gold/goldvertisement-gild.png) top left no-repeat;
+        margin-left: 23px;
+        padding-left: 57px;
+        min-height: 39px;
+    }
+
+    p.aside {
+        color: #777;
+        font-style: italic;
+
+        a {
+            color: inherit;
+        }
+    }
 }
 
 #stripe-payment th {
diff --git a/r2/r2/templates/goldvertisement.html b/r2/r2/templates/goldvertisement.html
index 0da8a31b8..2aa927471 100644
--- a/r2/r2/templates/goldvertisement.html
+++ b/r2/r2/templates/goldvertisement.html
@@ -20,10 +20,40 @@
 ## reddit Inc. All Rights Reserved.
 ###############################################################################
 
-<%namespace file="utils.html" import="text_with_links, md"/>
+<%!
+  from babel.numbers import format_percent
+%>
 
 <div class="goldvertisement">
   <div class="inner">
-    ${md(thing.blurb)}
+    <h2>${_("daily reddit gold goal")}</h2>
+
+    <div class="progress">
+      <p>${format_percent(thing.percent_filled / 100.0, locale=c.locale)}</p>
+      <div class="bar">
+        <span style="width: ${min(100, thing.percent_filled)}%"></span>
+      </div>
+    </div>
+
+    <a href="/gold?goldtype=autorenew&amp;source=progressbar" target="_blank">${_("help support reddit")}</a>
+
+    <div class="gold-bubble hover-bubble help-bubble anchor-top-centered">
+      <p><span class="gold-branding">reddit gold</span>&#32;gives you extra features
+      and helps keep our servers running. We believe the more reddit can be
+      user-supported, the freer we will be to make reddit the best it can
+      be.</p>
+
+      <p class="buy-gold">Buy gold for yourself to gain access to&#32;<a
+        href="/gold/about" target="_blank">extra features</a>&#32;and&#32;<a
+        href="/r/goldbenefits" target="_blank">special benefits</a>. A month of gold pays for
+      &#32;<b>${thing.hours_paid}</b>&#32;of reddit server time!</p>
+
+      <p class="give-gold">Give gold to thank exemplary people and encourage them to post
+      more.</p>
+
+      <p class="aside">This daily goal updates every 10 minutes and is reset at
+      midnight&#32;<a target="_blank"
+        href="http://en.wikipedia.org/wiki/Mountain_Standard_Time">MST</a>.</p>
+    </div>
   </div>
 </div>