diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index 818d99e75..27da178b4 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -189,7 +189,7 @@ class Reddit(Templated):
 
         if isinstance(c.site, AllMinus) and not c.user.gold:
             if not self.infobar:
-                self.infobar = InfoBar(message=strings.all_minus_gold_only)
+                self.infobar = InfoBar(message=strings.all_minus_gold_only, extra_class="gold")
 
         self.srtopbar = None
         if srbar and not c.cname and not is_api():
diff --git a/r2/r2/lib/strings.py b/r2/r2/lib/strings.py
index 25ed095f7..e6ffa0106 100644
--- a/r2/r2/lib/strings.py
+++ b/r2/r2/lib/strings.py
@@ -183,7 +183,7 @@ Note: there are a couple of places outside of your subreddit where someone can c
     rate_limit = _("please wait a few seconds and try again."),
     subscribed_multi = _("multireddit of your subscriptions"),
     mod_multi = _("multireddit of subreddits you moderate"),
-    all_minus_gold_only = _('/r/all filtering is a [gold only feature](/help/gold)'),
+    all_minus_gold_only = _('Filtering /r/all is a feature only available to [reddit gold](/gold/about) subscribers. Displaying unfiltered results from /r/all.'),
 )
 
 class StringHandler(object):
diff --git a/r2/r2/public/static/css/reddit.css b/r2/r2/public/static/css/reddit.css
index 86ad29f46..3512217d0 100755
--- a/r2/r2/public/static/css/reddit.css
+++ b/r2/r2/public/static/css/reddit.css
@@ -1148,6 +1148,17 @@ a.author { margin-right: 0.5em; }
     border: 1px solid #bfe0ff;
 }
 
+.infobar.gold {
+    background-color: #fffdcc;
+    border: 1px solid #e1b000;
+    color: #9a7d2e;
+}
+
+.content .infobar.gold:before {
+    margin-top: 5px;
+    margin-right: 7px;
+}
+
 /* markdown */
 .md { max-width: 60em; overflow: auto; font-size: small; }
 .md p, .md h1 { margin: 5px 0}
@@ -4732,6 +4743,7 @@ dd { margin-left: 20px;  }
 .icon-menu .reddit-contributors:before,
 .icon-menu .reddit-modqueue:before,
 .giftgold a:before,
+.infobar.gold:before,
 .gold-form h1.goldgift:before,
 .users-online:before,
 .notice-taken:before,
@@ -5162,7 +5174,9 @@ tr.gold-accent + tr > td {
     font-weight: bold;
 }
 .giftgold a:before,
-.gold-form h1.goldgift:before {
+.gold-form h1.goldgift:before,
+.infobar.gold:before
+{
     background-image: url(../giftgold.png); /* SPRITE */
 }