diff --git a/r2/r2/templates/redditfooter.html b/r2/r2/templates/redditfooter.html
index 38fd12578..dfabfb707 100644
--- a/r2/r2/templates/redditfooter.html
+++ b/r2/r2/templates/redditfooter.html
@@ -39,6 +39,7 @@
     <!-- http://code.reddit.com/LICENSE see Exhibit B -->
     <a href="http://www.reddit.com/code/" style="text-align:center;display:block">
       <img src="${s3_https_if_secure("http://sp.reddit.com/powered_by_reddit.png")}"
+           alt="Powered by reddit."
            style="width:140px; height:47px; margin-bottom: 5px"/>
     </a>
   %endif