diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index ed65940b3..2c20a7d79 100644
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -4410,7 +4410,7 @@ class PromoteReport(PromoteLinkBase):
         self.link_report = link_report
 
     @classmethod
-    def _get_hits(cls, traffic_cls, campaigns, start, end):
+    def _get_hits(cls, traffic_cls, campaigns, start, end, use_uniques=False):
         campaigns_by_name = {camp._fullname: camp for camp in campaigns}
         codenames = campaigns_by_name.keys()
         start = (start - promote.timezone_offset).replace(tzinfo=None)
@@ -4432,9 +4432,9 @@ class PromoteReport(PromoteLinkBase):
                 continue
             if sr == '':
                 # LEGACY: traffic uses '' to indicate Frontpage
-                fp_hits[codename] += pageviews
+                fp_hits[codename] += uniques if use_uniques else pageviews
             else:
-                sr_hits[codename] += pageviews
+                sr_hits[codename] += uniques if use_uniques else pageviews
         return fp_hits, sr_hits
 
     @classmethod
@@ -4445,7 +4445,7 @@ class PromoteReport(PromoteLinkBase):
     @classmethod
     def get_clicks(cls, campaigns, start, end):
         return cls._get_hits(traffic.TargetedClickthroughsByCodename, campaigns,
-                             start, end)
+                             start, end, use_uniques=True)
 
     def make_campaign_report(self):
         campaigns = PromoCampaign._by_link([link._id for link in self.links])
diff --git a/r2/r2/models/traffic.py b/r2/r2/models/traffic.py
index dace20993..c85074e60 100644
--- a/r2/r2/models/traffic.py
+++ b/r2/r2/models/traffic.py
@@ -333,15 +333,20 @@ def total_by_codename(cls, codenames):
     return list(q)
 
 
-def promotion_history(cls, codename, start, stop):
+def promotion_history(cls, count_column, codename, start, stop):
     """Get hourly traffic for a self-serve promotion.
 
     Traffic stats are summed over all targets for classes that include a target.
 
+    count_column should be cls.pageview_count or cls.unique_count.
+
+    NOTE: when retrieving uniques the counts for ALL targets are summed, which
+    isn't strictly correct but is the best we can do for now.
+
     """
 
     time_points = get_time_points('hour', start, stop)
-    q = (Session.query(cls.date, sum(cls.pageview_count))
+    q = (Session.query(cls.date, sum(count_column))
                 .filter(cls.interval == "hour")
                 .filter(cls.codename == codename)
                 .filter(cls.date.in_(time_points))
@@ -499,7 +504,7 @@ class ClickthroughsByCodename(Base):
     @classmethod
     @memoize_traffic(time=3600)
     def promotion_history(cls, codename, start, stop):
-        return promotion_history(cls, codename, start, stop)
+        return promotion_history(cls, cls.unique_count, codename, start, stop)
 
     @classmethod
     @memoize_traffic(time=3600)
@@ -527,7 +532,7 @@ class TargetedClickthroughsByCodename(Base):
     @classmethod
     @memoize_traffic(time=3600)
     def promotion_history(cls, codename, start, stop):
-        return promotion_history(cls, codename, start, stop)
+        return promotion_history(cls, cls.unique_count, codename, start, stop)
 
     @classmethod
     @memoize_traffic(time=3600)
@@ -560,7 +565,7 @@ class AdImpressionsByCodename(Base):
     @classmethod
     @memoize_traffic(time=3600)
     def promotion_history(cls, codename, start, stop):
-        return promotion_history(cls, codename, start, stop)
+        return promotion_history(cls, cls.pageview_count, codename, start, stop)
 
     @classmethod
     @memoize_traffic(time=3600)
@@ -608,7 +613,7 @@ class TargetedImpressionsByCodename(Base):
     @classmethod
     @memoize_traffic(time=3600)
     def promotion_history(cls, codename, start, stop):
-        return promotion_history(cls, codename, start, stop)
+        return promotion_history(cls, cls.pageview_count, codename, start, stop)
 
     @classmethod
     @memoize_traffic(time=3600)