diff --git a/r2/r2/controllers/api.py b/r2/r2/controllers/api.py
index b54ea2065..64c3581b9 100755
--- a/r2/r2/controllers/api.py
+++ b/r2/r2/controllers/api.py
@@ -3101,11 +3101,9 @@ class ApiController(RedditController, OAuth2ResourceController):
                    award=VByName("fullname"),
                    description=VLength("description", max_length=1000),
                    url=VLength("url", max_length=1000),
-                   cup_hours=VFloat("cup_hours",
-                                      coerce=False, min=0, max=24 * 365),
                    recipient=VExistingUname("recipient"))
     def POST_givetrophy(self, form, jquery, secret_used, award, description,
-                        url, cup_hours, recipient):
+                        url, recipient):
         if form.has_errors("recipient", errors.USER_DOESNT_EXIST,
                                         errors.NO_USER):
             pass
@@ -3113,9 +3111,6 @@ class ApiController(RedditController, OAuth2ResourceController):
         if form.has_errors("fullname", errors.NO_TEXT, errors.NO_THING_ID):
             pass
 
-        if form.has_errors("cup_hours", errors.BAD_NUMBER):
-            pass
-        
         if secret_used and not award.api_ok:
             c.errors.add(errors.NO_API, field='secret')
             form.has_errors('secret', errors.NO_API)
@@ -3123,24 +3118,10 @@ class ApiController(RedditController, OAuth2ResourceController):
         if form.has_error():
             return
 
-        if cup_hours:
-            cup_seconds = int(cup_hours * 3600)
-            cup_expiration = timefromnow("%s seconds" % cup_seconds)
-        else:
-            cup_expiration = None
-        
-        t = Trophy._new(recipient, award, description=description, url=url,
-                        cup_info=dict(expiration=cup_expiration))
+        t = Trophy._new(recipient, award, description=description, url=url)
 
         form.set_html(".status", _('saved'))
         form._send_data(trophy_fn=t._id36)
-    
-    @validatedForm(VAdmin(),
-                   account = VExistingUname("account"))
-    def POST_removecup(self, form, jquery, account):
-        if not account:
-            return self.abort404()
-        account.remove_cup()
 
     @validatedForm(secret_used=VAdminOrAdminSecret("secret"),
                    trophy = VTrophy("trophy_fn"))
diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index 0877c57c6..e58d255bc 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -1617,7 +1617,6 @@ class TrophyCase(Templated):
                 self.trophies.append(trophy)
                 award_ids_seen.append(trophy._thing2_id)
 
-        self.cup_info = user.cup_info()
         Templated.__init__(self)
 
 
diff --git a/r2/r2/lib/template_helpers.py b/r2/r2/lib/template_helpers.py
index 73d48d047..ffb47d7b0 100755
--- a/r2/r2/lib/template_helpers.py
+++ b/r2/r2/lib/template_helpers.py
@@ -494,11 +494,10 @@ def panel_size(state):
 
 # Appends to the list "attrs" a tuple of:
 # <priority (higher trumps lower), letter,
-#  css class, i18n'ed mouseover label, hyperlink (opt), img (opt)>
+#  css class, i18n'ed mouseover label, hyperlink (opt)>
 def add_attr(attrs, kind, label=None, link=None, cssclass=None, symbol=None):
     from r2.lib.template_helpers import static
 
-    img = None
     symbol = symbol or kind
 
     if kind == 'F':
@@ -546,10 +545,10 @@ def add_attr(attrs, kind, label=None, link=None, cssclass=None, symbol=None):
             raise ValueError ("Need a label")
     elif kind == 'special':
         priority = 98
-    elif kind.startswith ('trophy:'):
-        img = (kind[7:], '!', 11, 8)
+    elif kind == "cake":
         priority = 99
-        cssclass = 'recent-trophywinner'
+        cssclass = "cakeday"
+        symbol = "&#x1F370;"
         if not label:
             raise ValueError ("Need a label")
         if not link:
@@ -557,7 +556,7 @@ def add_attr(attrs, kind, label=None, link=None, cssclass=None, symbol=None):
     else:
         raise ValueError ("Got weird kind [%s]" % kind)
 
-    attrs.append( (priority, symbol, cssclass, label, link, img) )
+    attrs.append( (priority, symbol, cssclass, label, link) )
 
 
 def search_url(query, subreddit, restrict_sr="off", sort=None, recent=None):
diff --git a/r2/r2/models/account.py b/r2/r2/models/account.py
index 0aaf9a2e5..f016619ec 100644
--- a/r2/r2/models/account.py
+++ b/r2/r2/models/account.py
@@ -446,43 +446,6 @@ class Account(Thing):
 
         self.share = share
 
-    def set_cup(self, cup_info):
-        from r2.lib.template_helpers import static
-
-        if cup_info is None:
-            return
-
-        if cup_info.get("expiration", None) is None:
-            return
-
-        cup_info.setdefault("label_template",
-          "%(user)s recently won a trophy! click here to see it.")
-
-        cup_info.setdefault("img_url", static('award.png'))
-
-        existing_info = self.cup_info()
-
-        if (existing_info and
-            existing_info["expiration"] > cup_info["expiration"]):
-            # The existing award has a later expiration,
-            # so it trumps the new one as far as cups go
-            return
-
-        td = cup_info["expiration"] - timefromnow("0 seconds")
-
-        cache_lifetime = td.seconds
-
-        if cache_lifetime <= 0:
-            g.log.error("Adding a cup that's already expired?")
-        else:
-            g.hardcache.set("cup_info-%d" % self._id, cup_info, cache_lifetime)
-
-    def remove_cup(self):
-        g.hardcache.delete("cup_info-%d" % self._id)
-
-    def cup_info(self):
-        return g.hardcache.get("cup_info-%d" % self._id)
-
     def special_distinguish(self):
         if self._t.get("special_distinguish_name"):
             return dict((k, self._t.get("special_distinguish_"+k, None))
@@ -599,10 +562,6 @@ class Account(Thing):
 
         return filled_quota
 
-    @classmethod
-    def cup_info_multi(cls, ids):
-        return g.hardcache.get_multi(ids, prefix="cup_info-")
-
     @classmethod
     def system_user(cls):
         try:
diff --git a/r2/r2/models/award.py b/r2/r2/models/award.py
index 5b0a29da3..dbb5e1753 100644
--- a/r2/r2/models/award.py
+++ b/r2/r2/models/award.py
@@ -66,7 +66,7 @@ class Award (Thing):
 
     @classmethod
     def give_if_needed(cls, codename, user,
-                       description=None, url=None, cup_info=None):
+                       description=None, url=None):
         """Give an award to a user, unless they already have it.
            Returns the trophy. Does nothing and prints nothing
            (except for g.log.debug) if the award doesn't exist."""
@@ -86,7 +86,7 @@ class Award (Thing):
 
         g.log.debug("Gave %s to %s" % (codename, user))
         return Trophy._new(user, award, description=description,
-                        url=url, cup_info=cup_info)
+                        url=url)
 
     @classmethod
     def take_away(cls, codename, user):
@@ -118,21 +118,19 @@ class Award (Thing):
             g.log.debug("%s didn't have %s" % (user, codename))
 
 class FakeTrophy(object):
-    def __init__(self, recipient, award, description=None, url=None,
-                 cup_info=None):
+    def __init__(self, recipient, award, description=None, url=None):
         self._thing2 = award
         self._thing1 = recipient
         self.description = description
         self.url = url
         self.trophy_url = getattr(self, "url",
                                   getattr(self._thing2, "url", None))
-        self.cup_info = cup_info
         self._id = self._id36 = None
 
 class Trophy(Relation(Account, Award)):
     @classmethod
     def _new(cls, recipient, award, description = None,
-             url = None, cup_info = None):
+             url = None):
 
         # The "name" column of the relation can't be a constant or else a
         # given account would not be allowed to win a given award more than
@@ -150,9 +148,6 @@ class Trophy(Relation(Account, Award)):
         if url:
             t.url = url
 
-        if cup_info:
-            recipient.set_cup(cup_info)
-
         t._commit()
         t.update_caches()
         return t
diff --git a/r2/r2/models/builder.py b/r2/r2/models/builder.py
index 80cdba83f..2fa1b56fe 100755
--- a/r2/r2/models/builder.py
+++ b/r2/r2/models/builder.py
@@ -71,16 +71,17 @@ class Builder(object):
         #get authors
         #TODO pull the author stuff into add_props for links and
         #comments and messages?
-
         aids = set(l.author_id for l in items if hasattr(l, 'author_id')
                    and l.author_id is not None)
 
         authors = {}
-        cup_infos = {}
+        cakes = {}
         friend_rels = None
         if aids:
             authors = Account._byID(aids, data=True, stale=self.stale) if aids else {}
-            cup_infos = Account.cup_info_multi(aids)
+            now = datetime.datetime.now(g.tz)
+            cakes = {a._id for a in authors.itervalues()
+                     if a.cake_expiration and a.cake_expiration >= now}
             if user and user.gold:
                 friend_rels = user.friend_rels()
 
@@ -174,13 +175,14 @@ class Builder(object):
                     args['kind'] = 'special'
                 add_attr(w.attribs, **args)
 
-            if w.author and w.author._id in cup_infos and not c.profilepage:
-                cup_info = cup_infos[w.author._id]
-                label = _(cup_info["label_template"]) % \
-                        {'user':w.author.name}
-                add_attr(w.attribs, 'trophy:' + cup_info["img_url"],
-                         label=label,
-                         link = "/user/%s" % w.author.name)
+            if w.author and w.author._id in cakes and not c.profilepage:
+                add_attr(
+                    w.attribs,
+                    kind="cake",
+                    label=(_("%(user)s just celebrated a reddit birthday!") %
+                           {"user": w.author.name}),
+                    link="/user/%s" % w.author.name,
+                )
 
             if hasattr(item, "sr_id") and item.sr_id is not None:
                 w.subreddit = subreddits[item.sr_id]
diff --git a/r2/r2/public/static/css/reddit.less b/r2/r2/public/static/css/reddit.less
index 156446ea1..eb30e1c74 100755
--- a/r2/r2/public/static/css/reddit.less
+++ b/r2/r2/public/static/css/reddit.less
@@ -766,6 +766,15 @@ ul.flat-vert {text-align: left;}
 .tagline .edited-timestamp{ cursor: default }
 .tagline .stickied-tagline { color: @moderator-color }
 
+.tagline .userattrs .cakeday {
+    display: inline-block;
+    text-indent: -9999px;
+    width: 11px;
+    height: 8px;
+    background-image: url(../cake.png); /* SPRITE */
+    vertical-align: middle;
+}
+
 a.author { margin-right: 0.5em; }
 
 .flair, .linkflairlabel {
diff --git a/r2/r2/templates/adminawardgive.html b/r2/r2/templates/adminawardgive.html
index 1ed113099..6b516f288 100644
--- a/r2/r2/templates/adminawardgive.html
+++ b/r2/r2/templates/adminawardgive.html
@@ -62,15 +62,6 @@
         <input type="text" name="url" value="${thing.url}" />
       </td>
     </tr>
-    <tr>
-      <td>
-        hours to show cup
-      </td>
-      <td>
-        <input type="text" name="cup_hours" value="${thing.hours}" />
-        ${error_field("BAD_NUMBER", "cup_hours", "span")}
-      </td>
-    </tr>
   </table>
 
   <button class="btn" type="submit">give</button>
diff --git a/r2/r2/templates/trophycase.html b/r2/r2/templates/trophycase.html
index 3749b940d..1469e7b6c 100644
--- a/r2/r2/templates/trophycase.html
+++ b/r2/r2/templates/trophycase.html
@@ -52,24 +52,6 @@
   </td>
 </%def>
 
-%if c.user_is_admin and thing.cup_info:
-  <div class="cup-info-box">
-    cup:
-    &#32;
-    <img src="${thing.cup_info['img_url']}" alt="[image not found]" />
-    <br/>
-    &laquo;
-    <tt>${thing.cup_info["label_template"] % dict(user=thing.user.name)}</tt>
-    &raquo;
-    <br/>
-    show cup until:
-    ${thing.cup_info["expiration"].astimezone(g.display_tz).strftime("%Y-%m-%d %H:%M:%S %Z")}
-    &#32;
-    ${ynbutton(_("remove"), _("removed"), "removecup", "hide_thing",
-               hidden_data=dict(account=thing.user.name))}
-  </div>
-%endif
-
 ## for now
 %if not thing.trophies:
   <div class="dust">${_("dust")}</div>
diff --git a/r2/r2/templates/wrappeduser.html b/r2/r2/templates/wrappeduser.html
index 4662bb7cc..7859259c3 100644
--- a/r2/r2/templates/wrappeduser.html
+++ b/r2/r2/templates/wrappeduser.html
@@ -61,19 +61,14 @@
     <span class="userattrs">
     %if thing.attribs:
       [
-      %for priority, abbv, css_class, label, attr_link, img in thing.attribs:
+      %for priority, abbv, css_class, label, attr_link in thing.attribs:
         %if attr_link:
           <a class="${css_class}" title="${label}"
           %if target:
              target="${target}"
           %endif
              href="${attr_link}">
-          %if img:
-            <% (src, alt, width, height) = img %>
-            <img src="${src}" alt="${alt}" width="${width}" height="${height}"/>
-          %else:
             ${unsafe(abbv)}
-          %endif
           </a>
         %else:
           <span class="${css_class}" title="${label}">${abbv}</span>