diff --git a/r2/r2/lib/pages/trafficpages.py b/r2/r2/lib/pages/trafficpages.py
index 526ad2541..e4f9bb508 100644
--- a/r2/r2/lib/pages/trafficpages.py
+++ b/r2/r2/lib/pages/trafficpages.py
@@ -23,11 +23,13 @@
 
 import collections
 import datetime
+import pytz
 import urllib
 
 from pylons.i18n import _
 from pylons import g, c, request
 import babel.core
+from babel.dates import format_datetime
 
 from r2.lib import promote
 from r2.lib.menus import menu
@@ -526,7 +528,15 @@ class PromotedLinkTraffic(RedditTraffic):
 
             self.total_impressions += imps
             self.total_clicks += clicks
-            computed_history.append((date, data + (u_ctr, ctr)))
+
+            date = date.replace(tzinfo=pytz.utc)
+            datestr = format_datetime(
+                date,
+                tzinfo=pytz.timezone("US/Eastern"),
+                locale=c.locale,
+                format="yyyy-MM-dd HH:mm zzz",
+            )
+            computed_history.append((date, datestr, data + (u_ctr, ctr)))
 
         self.history = computed_history
 
diff --git a/r2/r2/templates/promolinktrafficsummary.html b/r2/r2/templates/promolinktrafficsummary.html
index 55f9bdc50..c1f3a0a0b 100644
--- a/r2/r2/templates/promolinktrafficsummary.html
+++ b/r2/r2/templates/promolinktrafficsummary.html
@@ -84,9 +84,9 @@
   </tr>
   </thead>
   <tbody>
-  % for date, data in thing.history:
+  % for date, datestr, data in thing.history:
   <tr>
-    <th scope="col" data-value="${js_timestamp(date)}">${date}</th>
+    <th scope="col" data-value="${js_timestamp(date)}">${datestr}</th>
     % for datum in data:
     <td data-value="${datum}">${format_number(datum)}</td>
     % endfor
diff --git a/r2/r2/templates/promotedlinktraffic.html b/r2/r2/templates/promotedlinktraffic.html
index 33662b8bc..4c89f473c 100644
--- a/r2/r2/templates/promotedlinktraffic.html
+++ b/r2/r2/templates/promotedlinktraffic.html
@@ -67,9 +67,9 @@
   </tr>
   </thead>
   <tbody>
-  % for date, data in thing.history:
+  % for date, datestr, data in thing.history:
   <tr>
-    <th scope="col" data-value="${js_timestamp(date)}">${date}</th>
+    <th scope="col" data-value="${js_timestamp(date)}">${datestr}</th>
     % for datum in data:
     <td data-value="${datum}">${format_number(datum)}</td>
     % endfor