diff --git a/r2/r2/templates/promotelinknew.html b/r2/r2/templates/promotelinknew.html
index e77ef50b4..47e946b5c 100644
--- a/r2/r2/templates/promotelinknew.html
+++ b/r2/r2/templates/promotelinknew.html
@@ -86,5 +86,7 @@ ${unsafe(js.use('sponsored'))}
 </%def>
 
 <script type="text/javascript">
-  r.sponsored.initUploads();
+  $(function() {
+    r.sponsored.initUploads();
+  });
 </script>