diff --git a/r2/r2/controllers/api.py b/r2/r2/controllers/api.py
index 5975d7c62..9cefebe18 100755
--- a/r2/r2/controllers/api.py
+++ b/r2/r2/controllers/api.py
@@ -1736,6 +1736,7 @@ class ApiController(RedditController, OAuth2ResourceController):
                    over_18 = VBoolean('over_18'),
                    allow_top = VBoolean('allow_top'),
                    show_media = VBoolean('show_media'),
+                   public_traffic = VBoolean('public_traffic'),
                    exclude_banned_modqueue = VBoolean('exclude_banned_modqueue'),
                    show_cname_sidebar = VBoolean('show_cname_sidebar'),
                    type = VOneOf('type', ('public', 'private', 'restricted', 'gold_restricted', 'archived')),
@@ -1785,7 +1786,7 @@ class ApiController(RedditController, OAuth2ResourceController):
         kw = dict((k, v) for k, v in kw.iteritems()
                   if k in ('name', 'title', 'domain', 'description',
                            'show_media', 'exclude_banned_modqueue',
-                           'show_cname_sidebar', 'type',
+                           'show_cname_sidebar', 'type', 'public_traffic',
                            'link_type', 'submit_link_label', 'comment_score_hide_mins',
                            'submit_text_label', 'lang', 'css_on_cname',
                            'header_title', 'over_18', 'wikimode', 'wiki_edit_karma',
diff --git a/r2/r2/controllers/front.py b/r2/r2/controllers/front.py
index dd645192c..d060025c7 100755
--- a/r2/r2/controllers/front.py
+++ b/r2/r2/controllers/front.py
@@ -638,7 +638,8 @@ class FrontController(RedditController, OAuth2ResourceController):
             stylesheet = (c.site.stylesheet_contents_user or
                           c.site.stylesheet_contents)
             pane = SubredditStylesheetSource(stylesheet_contents=stylesheet)
-        elif (is_moderator or c.user_is_sponsor) and location == 'traffic':
+        elif location == 'traffic' and (c.site.public_traffic or
+                                        (is_moderator or c.user_is_sponsor)):
             pane = trafficpages.SubredditTraffic()
         elif (location == "about") and is_api():
             return self.redirect(add_sr('about.json'), code=301)
diff --git a/r2/r2/models/modaction.py b/r2/r2/models/modaction.py
index 46f1e4009..b9096c306 100644
--- a/r2/r2/models/modaction.py
+++ b/r2/r2/models/modaction.py
@@ -135,6 +135,7 @@ class ModAction(tdb_cassandra.UuidThing, Printable):
                      'over_18': _('toggle viewers must be over 18'),
                      'allow_top': _('toggle allow in default set'),
                      'show_media': _('toggle show thumbnail images of content'),
+                     'public_traffic': _('toggle public traffic stats page'),
                      'exclude_banned_modqueue': _('toggle exclude banned users\' posts from modqueue'),
                      'domain': _('domain'),
                      'show_cname_sidebar': _('toggle show sidebar from cname'),
diff --git a/r2/r2/models/subreddit.py b/r2/r2/models/subreddit.py
index 4a4dcd0cb..17f316d25 100644
--- a/r2/r2/models/subreddit.py
+++ b/r2/r2/models/subreddit.py
@@ -104,6 +104,7 @@ class Subreddit(Thing, Printable):
                      prev_public_description_id = "",
                      allow_comment_gilding=True,
                      hide_subscribers=False,
+                     public_traffic=False,
                      )
     _essentials = ('type', 'name', 'lang')
     _data_int_props = Thing._data_int_props + ('mod_actions', 'reported',
diff --git a/r2/r2/templates/createsubreddit.html b/r2/r2/templates/createsubreddit.html
index a6f1079be..4135e59a4 100644
--- a/r2/r2/templates/createsubreddit.html
+++ b/r2/r2/templates/createsubreddit.html
@@ -264,6 +264,14 @@
             ${_("exclude posts by site-wide banned users from modqueue")}
           </label>
         </li>
+        <li>
+          <input class="nomargin" type="checkbox"
+                 name="public_traffic" id="public_traffic"
+                 ${thing.site and thing.site.public_traffic and "checked='checked'" or ""}>
+          <label for="public_traffic">
+            ${_("make the traffic stats page available to everyone")}
+          </label>
+        </li>
       </ul>
     </div>
     <div class="usertext-edit">