diff --git a/r2/r2/lib/strings.py b/r2/r2/lib/strings.py
index 9e3af2f9e..70f52d4c1 100644
--- a/r2/r2/lib/strings.py
+++ b/r2/r2/lib/strings.py
@@ -216,6 +216,7 @@ Note: there are a couple of places outside of your subreddit where someone can c
     create_multi = _('create a new multi'),
     awesomeness_goes_here = _('awesomeness goes here'),
     add_multi_sr = _('add a subreddit to your multi.'),
+    open_multi = _('open this multi'),
 )
 
 class StringHandler(object):
diff --git a/r2/r2/public/static/js/multi.js b/r2/r2/public/static/js/multi.js
index 116453652..fdf78cf19 100644
--- a/r2/r2/public/static/js/multi.js
+++ b/r2/r2/public/static/js/multi.js
@@ -378,7 +378,7 @@ r.multi.SubscribeButton = Backbone.View.extend({
 r.multi.MultiSubscribeBubble = r.ui.Bubble.extend({
     className: 'multi-selector hover-bubble anchor-right',
     template: _.template('<div class="title"><strong><%- title %></strong><a class="sr" href="/r/<%- sr_name %>">/r/<%- sr_name %></a></div><div class="throbber"></div>'),
-    itemTemplate: _.template('<label><input class="add-to-multi" type="checkbox" data-path="<%- path %>" <%- checked %>><%- name %><a href="<%- path %>" target="_blank">&rsaquo;</a></label>'),
+    itemTemplate: _.template('<label><input class="add-to-multi" type="checkbox" data-path="<%- path %>" <%- checked %>><%- name %><a href="<%- path %>" target="_blank" title="<%- open_multi %>">&rsaquo;</a></label>'),
     itemCreateTemplate: _.template('<label><form class="create-multi"><input type="text" class="multi-name" placeholder="<%- create_msg %>"><div class="error create-multi-error"></div></form></label>'),
 
     events: {
@@ -412,7 +412,8 @@ r.multi.MultiSubscribeBubble = r.ui.Bubble.extend({
                     name: multi.get('name'),
                     path: multi.get('path'),
                     checked: multi.subreddits.getByName(this.options.srName)
-                             ? 'checked' : ''
+                             ? 'checked' : '',
+                    open_multi: r.strings('open_multi')
                 }))
             }, this)
         content.append(this.itemCreateTemplate({