diff --git a/r2/r2/controllers/promotecontroller.py b/r2/r2/controllers/promotecontroller.py
index b5eea5e73..7e1dbf08c 100644
--- a/r2/r2/controllers/promotecontroller.py
+++ b/r2/r2/controllers/promotecontroller.py
@@ -413,6 +413,7 @@ class PromoteController(ListingController):
                    kind=VOneOf('kind', ['link', 'self']),
                    ip=ValidIP(),
                    disable_comments=VBoolean("disable_comments"),
+                   sendreplies=VBoolean("sendreplies"),
                    media_width=VInt("media-width", min=0),
                    media_height=VInt("media-height", min=0),
                    media_embed=VLength("media-embed", 1000),
@@ -420,7 +421,7 @@ class PromoteController(ListingController):
                    domain_override=VLength("domain", 100)
                    )
     def POST_edit_promo(self, form, jquery, ip, username, l, title, url,
-                        selftext, kind, disable_comments, media_height,
+                        selftext, kind, disable_comments, sendreplies, media_height,
                         media_width, media_embed, media_override, domain_override):
 
         should_ratelimit = False
@@ -510,8 +511,9 @@ class PromoteController(ListingController):
             if kind == 'self':
                 l.selftext = selftext
 
-            # comment disabling is free to be changed any time.
+            # comment disabling and sendreplies is free to be changed any time.
             l.disable_comments = disable_comments
+            l.sendreplies = sendreplies
             if c.user_is_sponsor or c.user.trusted_sponsor:
                 if media_embed and media_width and media_height:
                     l.media_object = dict(height=media_height,
diff --git a/r2/r2/lib/promote.py b/r2/r2/lib/promote.py
index fb0cafd46..5290ad41b 100644
--- a/r2/r2/lib/promote.py
+++ b/r2/r2/lib/promote.py
@@ -166,6 +166,7 @@ def new_promotion(title, url, selftext, user, ip):
     l = Link._submit(title, url, user, sr, ip)
     l.promoted = True
     l.disable_comments = False
+    l.sendreplies = True
     PromotionLog.add(l, 'promotion created')
 
     if url == 'self':
diff --git a/r2/r2/templates/promotelinkform.html b/r2/r2/templates/promotelinkform.html
index b3475902f..9105ecfe2 100644
--- a/r2/r2/templates/promotelinkform.html
+++ b/r2/r2/templates/promotelinkform.html
@@ -226,6 +226,8 @@ ${self.javascript_setup()}
     <div class="delete-field">
       ${checkbox("disable_comments", _("disable comments"), link.disable_comments)}
       <br />
+      ${checkbox("sendreplies", _("send comments on my ad to my inbox"), link.sendreplies)}
+      <br />
     </div>
 
     <div class="help infotext rounded">