diff --git a/r2/r2/controllers/promotecontroller.py b/r2/r2/controllers/promotecontroller.py
index ee2296ecd..13bfbbcd0 100644
--- a/r2/r2/controllers/promotecontroller.py
+++ b/r2/r2/controllers/promotecontroller.py
@@ -771,13 +771,13 @@ class PromoteController(ListingController):
         start = start or end - timedelta(days=7)
 
         if link_text is not None:
-            names = link_text.replace(',', ' ').split()
+            id36s = link_text.replace(',', ' ').split()
             try:
-                links = Link._by_fullname(names, data=True)
+                links = Link._byID36(id36s, data=True)
             except NotFound:
                 links = {}
 
-            bad_links = [name for name in names if name not in links]
+            bad_links = [id36 for id36 in id36s if id36 not in links]
             links = links.values()
         else:
             links = []
diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index 62fbb14a0..d327133c3 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -3806,22 +3806,22 @@ class PromoteReport(Templated):
         writer.writerow([])
         writer.writerow((_("links"),))
         writer.writerow((
-            _("name"),
+            _("id"),
             _("owner"),
             _("comments"),
             _("upvotes"),
             _("downvotes"),
         ))
         for row in self.link_report:
-            writer.writerow((row['name'], row['owner'], row['comments'],
+            writer.writerow((row['id36'], row['owner'], row['comments'],
                              row['upvotes'], row['downvotes']))
 
         writer.writerow([])
         writer.writerow((_("campaigns"),))
         writer.writerow((
-            _("link"),
+            _("link id"),
             _("owner"),
-            _("campaign"),
+            _("campaign id"),
             _("target"),
             _("bid"),
             _("frontpage clicks"), _("frontpage impressions"),
@@ -3844,7 +3844,7 @@ class PromoteReport(Templated):
 
         for link in self.links:
             row = {
-                'name': link._fullname,
+                'id36': link._id36,
                 'owner': owners[link.author_id].name,
                 'comments': link.num_comments,
                 'upvotes': link._ups,
@@ -3909,9 +3909,9 @@ class PromoteReport(Templated):
                                   - max(camp.start_date, self.start)).days
             bid = camp.bid * (float(effective_duration) / camp_duration)
             row = {
-                'link': link._fullname,
+                'link': link._id36,
                 'owner': owners[link.author_id].name,
-                'campaign': fullname,
+                'campaign': camp._id36,
                 'target': camp.sr_name or 'frontpage',
                 'bid': format_currency(bid, 'USD', locale=c.locale),
                 'fp_impressions': fp_imps[fullname],
diff --git a/r2/r2/templates/promotereport.html b/r2/r2/templates/promotereport.html
index ae5ec8446..19308deee 100644
--- a/r2/r2/templates/promotereport.html
+++ b/r2/r2/templates/promotereport.html
@@ -51,7 +51,7 @@ ${unsafe(js.use('sponsored'))}
       function(elem) { return elem; }
   </%pr:datepicker>
 
-    <h2>link names</h2>
+    <h2>link ids</h2>
     <textarea name="link_text" rows="5" cols="80">
         ${thing.link_text}
     </textarea>
@@ -70,7 +70,7 @@ ${unsafe(js.use('sponsored'))}
 <table id="link-report" class="promote-report-table">
   <thead>
     <tr>
-      <th>name</th>
+      <th>id</th>
       <th>owner</th>
       <th>comments</th>
       <th>upvotes</th>
@@ -80,7 +80,7 @@ ${unsafe(js.use('sponsored'))}
   <tbody>
     %for row in thing.link_report:
     <tr>
-      <td class="text">${row['name']}</td>
+      <td class="text">${row['id36']}</td>
       <td class="text">${row['owner']}</td>
       <td>${format_number(row['comments'])}</td>
       <td>${format_number(row['upvotes'])}</td>
@@ -106,9 +106,9 @@ ${unsafe(js.use('sponsored'))}
       <th colspan="2">total</th>
     </tr>
     <tr>
-      <th>link</th>
+      <th>link id</th>
       <th>owner</th>
-      <th>campaign</th>
+      <th>campaign id</th>
       <th>target</th>
       <th>bid</th>
       <th>clicks</th>