diff --git a/r2/r2/lib/strings.py b/r2/r2/lib/strings.py
index 31d80f1a9..dd80d7195 100644
--- a/r2/r2/lib/strings.py
+++ b/r2/r2/lib/strings.py
@@ -107,11 +107,7 @@ string_dict = dict(
     submit_box_text = _('to anything interesting: news article, blog entry, video, picture...'),
     permalink_title = _("%(author)s comments on %(title)s"),
     link_info_title = _("%(title)s : %(site)s"),
-    banned_subreddit = _("""this reddit has been banned. please inform [feedback](%(link)s)
-                            if you feel that this is in error, or that you are the target
-                            of a well-coordinated international conspiracy to silence you
-                            and your kind. but if it's the latter, it's probably already
-                            too late.  who can you trust?"""),
+    banned_subreddit = _("""**this reddit has been banned**.\n\nplease send a message to [feedback](%(link)s) if you feel that this is an error, but your mileage may vary if you are the target of a well-coordinated international conspiracy to silence you and your kind."""),
 )
 
 class StringHandler(object):