diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index dfc74725d..4826383d8 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -590,7 +590,7 @@ class RedditFooter(CachedTemplate):
                 separator = ""),
 
             NavMenu([
-                    NamedButton("gold", False, nocname=True, dest = "/help/gold", css_class = "buygold"),
+                    NamedButton("gold", False, nocname=True, dest = "/gold/about", css_class = "buygold"),
                     NamedButton("store", False, nocname=True),
                     OffsiteButton(_("redditgifts"), "http://redditgifts.com"),
                     OffsiteButton(_("reddit.tv"), "http://reddit.tv"),
@@ -1720,7 +1720,7 @@ class SubscriptionBox(Templated):
                 self.prelink = ["/help/faq#HowmanyredditscanIsubscribeto",
                                 _("%s visible") % Subreddit.sr_limit]
             else:
-                self.goldlink = "/help/gold#WhatdoIgetforjoining"
+                self.goldlink = "/gold/about"
                 extra = min(len(srs) - Subreddit.sr_limit,
                             Subreddit.gold_limit - Subreddit.sr_limit)
                 visible = min(len(srs), Subreddit.gold_limit)
diff --git a/r2/r2/models/admintools.py b/r2/r2/models/admintools.py
index 510c58cd9..1408f4528 100644
--- a/r2/r2/models/admintools.py
+++ b/r2/r2/models/admintools.py
@@ -170,7 +170,7 @@ class AdminTools(object):
         description = "Since " + now.strftime("%B %Y")
         trophy = Award.give_if_needed("reddit_gold", account,
                                      description=description,
-                                     url="/help/gold")
+                                     url="/gold/about")
         if trophy and trophy.description.endswith("Member Emeritus"):
             trophy.description = description
             trophy._commit()
diff --git a/r2/r2/templates/gold.html b/r2/r2/templates/gold.html
index 16d80ba2c..db718c60d 100644
--- a/r2/r2/templates/gold.html
+++ b/r2/r2/templates/gold.html
@@ -81,7 +81,7 @@
 
 <div class="gold-form">
   <h1 class="goldgift">
-    ${_("reddit gold")} (<a href="/help/gold">help</a>)
+    ${_("reddit gold")} (<a href="/gold/about">help</a>)
   </h1>
 
   <form class="content">