diff --git a/r2/example.ini b/r2/example.ini
index 10276f99f..7a571d55f 100644
--- a/r2/example.ini
+++ b/r2/example.ini
@@ -576,6 +576,8 @@ fastlane_links =
 announcement_message =
 # an info message placed in the sidebar
 sidebar_message =
+# an info message placed in the sidebar for gold users
+gold_sidebar_message =
 # spotlight links for subreddit discovery
 sr_discovery_links = 
 # probability of the subreddit suggester showing up in the spotlight box
diff --git a/r2/r2/lib/app_globals.py b/r2/r2/lib/app_globals.py
index 9ff6ce6d4..edcb1aebc 100755
--- a/r2/r2/lib/app_globals.py
+++ b/r2/r2/lib/app_globals.py
@@ -229,6 +229,7 @@ class Globals(object):
             'goldvertisement_has_gold_blurbs',
             'welcomebar_messages',
             'sidebar_message',
+            'gold_sidebar_message',
         ],
     }
 
diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index 5e3bb272f..c77e930d6 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -332,6 +332,12 @@ class Reddit(Templated):
         if sidebar_message and isinstance(c.site, DefaultSR):
             ps.append(SidebarMessage(sidebar_message[0]))
 
+        gold_sidebar_message = g.live_config.get("gold_sidebar_message")
+        if (c.user_is_loggedin and c.user.gold and
+                gold_sidebar_message and isinstance(c.site, DefaultSR)):
+            ps.append(SidebarMessage(gold_sidebar_message[0],
+                                     extra_class="gold"))
+
         if not c.user_is_loggedin and self.loginbox and not g.read_only_mode:
             ps.append(LoginFormWide())
 
@@ -1636,8 +1642,8 @@ class ClientInfoBar(InfoBar):
 
 class SidebarMessage(Templated):
     """An info message box on the sidebar."""
-    def __init__(self, message):
-        Templated.__init__(self, message=message)
+    def __init__(self, message, extra_class=None):
+        Templated.__init__(self, message=message, extra_class=extra_class)
 
 class RedditError(BoringPage):
     site_tracking = False
diff --git a/r2/r2/public/static/css/reddit.less b/r2/r2/public/static/css/reddit.less
index 2406b7f84..24f6893d4 100755
--- a/r2/r2/public/static/css/reddit.less
+++ b/r2/r2/public/static/css/reddit.less
@@ -433,6 +433,20 @@ ul.flat-vert {text-align: left;}
     p + p {
         margin-top: .25em;
     }
+
+    &.gold {
+        font-family: serif;
+        border: 1px solid lighten(#c4b487, 10%);
+        box-shadow: 0 0 10px lighten(#dad0b3, 10%) inset;
+        border-radius: 0;
+
+        &:before {
+            background-image: url(../gold-coin.png);  /* SPRITE */
+            width: 13px;
+            height: 14px;
+            margin-top: 1px;
+        }
+    }
 }
 
 .morelink {
diff --git a/r2/r2/templates/sidebarmessage.html b/r2/r2/templates/sidebarmessage.html
index 76d9680a2..0031c63f5 100644
--- a/r2/r2/templates/sidebarmessage.html
+++ b/r2/r2/templates/sidebarmessage.html
@@ -24,6 +24,8 @@
    from r2.lib.filters import safemarkdown
 %>
 
-<div class="side-message">
+<%namespace file="utils.html" import="classes"/>
+
+<div ${classes('side-message', thing.extra_class)}>
   ${unsafe(safemarkdown(thing.message))}
 </div>