diff --git a/r2/r2/lib/organic.py b/r2/r2/lib/organic.py
index c44be53b3..0e5ffdcf4 100644
--- a/r2/r2/lib/organic.py
+++ b/r2/r2/lib/organic.py
@@ -43,7 +43,7 @@ def keep_fresh_links(item):
 
     from r2.lib.promote import is_promo
     if is_promo(item):
-        return True
+        return not item.hidden
 
     return item.fresh