diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index aaca801a4..b5092edfd 100644
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -1708,14 +1708,14 @@ class ServerSecondsBar(Templated):
         for datestr, v in g.live_config['pennies_per_server_second'].iteritems()
     }
 
-    my_message = _("you have helped pay for %(time)s of reddit server time.")
-    their_message = _("%(user)s has helped pay for %%(time)s of reddit server "
+    my_message = _("you have helped pay for *%(time)s* of reddit server time.")
+    their_message = _("%(user)s has helped pay for *%%(time)s* of reddit server "
                       "time.")
 
-    my_gift_message = _("gifts on your behalf have helped pay for %(time)s of "
+    my_gift_message = _("gifts on your behalf have helped pay for *%(time)s* of "
                         "reddit server time.")
     their_gift_message = _("gifts on behalf of %(user)s have helped pay for "
-                           "%%(time)s of reddit server time.")
+                           "*%%(time)s* of reddit server time.")
 
     @classmethod
     def get_rate(cls, dt):
diff --git a/r2/r2/public/static/css/reddit.less b/r2/r2/public/static/css/reddit.less
index c6cece235..f87a477b5 100755
--- a/r2/r2/public/static/css/reddit.less
+++ b/r2/r2/public/static/css/reddit.less
@@ -6368,6 +6368,11 @@ body:not(.gold) .allminus-link {
     p {
         padding: 5px 0;
     }
+
+    em {
+        font-weight: bold;
+        color: #393939;
+    }
 }
 
 .server-seconds-public {
diff --git a/r2/r2/templates/serversecondsbar.html b/r2/r2/templates/serversecondsbar.html
index d074ed653..c87da9af1 100644
--- a/r2/r2/templates/serversecondsbar.html
+++ b/r2/r2/templates/serversecondsbar.html
@@ -20,16 +20,16 @@
 ## reddit Inc. All Rights Reserved.
 ###############################################################################
 
-<%namespace file="utils.html" import="inline_radio_type"/>
+<%namespace file="utils.html" import="inline_radio_type, md"/>
 
 <div class="titlebox">
   <div class="server-seconds rounded">
     %if thing.message:
-      <p>${thing.message}</p>
+      ${md(thing.message)}
     %endif
 
     %if thing.gift_message:
-      <p>${thing.gift_message}</p>
+      ${md(thing.gift_message)}
     %endif
 
     %if thing.is_user: