diff --git a/r2/r2/controllers/promotecontroller.py b/r2/r2/controllers/promotecontroller.py
index a4845c056..da7647b4b 100644
--- a/r2/r2/controllers/promotecontroller.py
+++ b/r2/r2/controllers/promotecontroller.py
@@ -89,6 +89,7 @@ from r2.lib.validator import (
     VUrl,
 )
 from r2.models import (
+    Account,
     calc_impressions,
     Frontpage,
     Link,
@@ -532,7 +533,9 @@ class PromoteController(ListingController):
             return
 
         start, end = dates or (None, None)
-        cpm = g.cpm_selfserve.pennies
+
+        author = Account._byID(link.author_id, data=True)
+        cpm = author.cpm_selfserve_pennies
 
         if (start and end and not promote.is_accepted(link) and
             not c.user_is_sponsor):
diff --git a/r2/r2/lib/pages/pages.py b/r2/r2/lib/pages/pages.py
index ab1f213c2..d38868fd8 100755
--- a/r2/r2/lib/pages/pages.py
+++ b/r2/r2/lib/pages/pages.py
@@ -3318,8 +3318,9 @@ class PromoteLinkForm(Templated):
 
     def setup(self, link, listing):
         self.bids = []
+        self.author = Account._byID(link.author_id, data=True)
+
         if c.user_is_sponsor:
-            self.author = Account._byID(link.author_id, data=True)
             try:
                 bids = bidding.Bid.lookup(thing_id=link._id)
             except NotFound:
diff --git a/r2/r2/models/account.py b/r2/r2/models/account.py
index 2104df780..38b028837 100644
--- a/r2/r2/models/account.py
+++ b/r2/r2/models/account.py
@@ -644,6 +644,12 @@ class Account(Thing):
                  self.name in g.sponsors or
                  self.name in g.employees))
 
+    @property
+    def cpm_selfserve_pennies(self):
+        return getattr(self, 'cpm_selfserve_pennies_override',
+                       g.cpm_selfserve.pennies)
+
+
 class FakeAccount(Account):
     _nodb = True
     pref_no_profanity = True
diff --git a/r2/r2/templates/promotelinkform.html b/r2/r2/templates/promotelinkform.html
index dd5b90891..299bbb4bb 100644
--- a/r2/r2/templates/promotelinkform.html
+++ b/r2/r2/templates/promotelinkform.html
@@ -309,7 +309,7 @@ ${self.javascript_setup()}
           <tr>
             <th>${_("price")}</th>
             <td class="prefright">
-              <input id="cpm" name="cpm" value="${g.cpm_selfserve.pennies}" type="hidden">
+              <input id="cpm" name="cpm" value="${thing.author.cpm_selfserve_pennies}" type="hidden">
               <span class="price-info"></span>
             </td>
           </tr>
@@ -326,7 +326,7 @@ ${self.javascript_setup()}
                       onkeyup="r.sponsored.on_bid_change()"
                       value="${format_decimal(5 * thing.min_bid, format='.00', locale=c.locale)}"
                       data-min_bid="${thing.min_bid}"
-                      data-base_cpm="${g.cpm_selfserve.pennies}"/>
+                      data-base_cpm="${thing.author.cpm_selfserve_pennies}"/>
               <div class="minimum-spend">
                 ${_('%(minimum)s minimum') % dict(minimum=format_currency(thing.min_bid, 'USD', locale=c.locale))}
               </div>