diff --git a/r2/r2/controllers/api.py b/r2/r2/controllers/api.py
index 8b8be5b18..2d1ba3ba3 100755
--- a/r2/r2/controllers/api.py
+++ b/r2/r2/controllers/api.py
@@ -3095,6 +3095,26 @@ class ApiController(RedditController, OAuth2ResourceController):
         Trophy.by_account(recipient, _update=True)
         Trophy.by_award(award, _update=True)
 
+
+    @validatedForm(link=nop('link'),
+                   campaign=nop('campaign'),
+                   show=VBoolean('show'))
+    def GET_fetch_promo(self, form, jquery, link, campaign, show):
+        promo_tuples = [promote.PromoTuple(link, 1., campaign)]
+        builder = CampaignBuilder(promo_tuples,
+                                  wrap=default_thing_wrapper(),
+                                  keep_fn=promote.is_promoted)
+        promoted_links = builder.get_items()[0]
+        listing = SpotlightListing(organic_links=[],
+                                   promoted_links=promoted_links,
+                                   interestbar=None).listing()
+        jquery(".content").replace_things(listing)
+
+        if show:
+            jquery('.organic-listing .thing:visible').hide()
+            jquery('.organic-listing .id-%s' % link).show()
+
+
     @validatedForm(links = VByName('links', thing_cls = Link, multiple = True),
                    show = VByName('show', thing_cls = Link, multiple = False))
     def POST_fetch_links(self, form, jquery, links, show):
diff --git a/r2/r2/controllers/listingcontroller.py b/r2/r2/controllers/listingcontroller.py
index e2e958020..af31f0411 100755
--- a/r2/r2/controllers/listingcontroller.py
+++ b/r2/r2/controllers/listingcontroller.py
@@ -225,6 +225,29 @@ class HotController(FixListing, ListingController):
     extra_page_classes = ListingController.extra_page_classes + ['hot-page']
 
     def spotlight(self):
+        """Build the Spotlight or a single promoted link.
+
+        The frontpage gets a Spotlight box that contains promoted and organic
+        links from the user's subscribed subreddits and promoted links targeted
+        to the frontpage. Other subreddits get a single promoted link. In either
+        case if the user has disabled ads promoted links will not be shown.
+
+        The content of the Spotlight box is a bit tricky because a single
+        version of the frontpage is cached and displayed to all logged out
+        users. Because of the caching we must include many promoted links and
+        select one to display on the client side. Otherwise, each logged out
+        user would see the same promoted link and we would not get the desired
+        distribution of promoted link views. Most of the promoted links are
+        included as stubs to reduce the size of the page. When a promoted link
+        stub is selected by the lottery the full link is fetched and displayed.
+
+        There are only ~1000 cache resets per day so it is necessary to use
+        a large subset of the eligible promoted links when choosing stubs for
+        the Spotlight box. Using 100 stubs works great when there are fewer than
+        100 possible promoted links and allows room for growth.
+
+        """
+
         campaigns_by_link = {}
         if (self.requested_ad or
             not isinstance(c.site, DefaultSR) and c.user.pref_show_sponsors):
@@ -273,47 +296,53 @@ class HotController(FixListing, ListingController):
             and (not c.user_is_loggedin
                  or (c.user_is_loggedin and c.user.pref_organic))):
 
-            spotlight_links = organic.organic_links(c.user)
-            random.shuffle(spotlight_links)
+            organic_fullnames = organic.organic_links(c.user)
+            promoted_links = []
 
             # If prefs allow it, mix in promoted links and sr discovery content
             if c.user.pref_show_sponsors or not c.user.gold:
                 if g.live_config['sr_discovery_links']:
-                    spotlight_links.extend(g.live_config['sr_discovery_links'])
-                    random.shuffle(spotlight_links)
-                spotlight_links, campaigns_by_link = promote.insert_promoted(spotlight_links)
+                    organic_fullnames.extend(g.live_config['sr_discovery_links'])
 
-            if not spotlight_links:
+                n_promoted = 100
+                n_build = 10
+                promo_tuples = promote.get_promoted_links(c.user, c.site,
+                                                          n_promoted)
+                promo_tuples = sorted(promo_tuples,
+                                      key=lambda p: p.weight,
+                                      reverse=True)
+                promo_build = promo_tuples[:n_build]
+                promo_stub = promo_tuples[n_build:]
+                b = CampaignBuilder(promo_build,
+                                    wrap=self.builder_wrapper,
+                                    keep_fn=promote.is_promoted)
+                promoted_links = b.get_items()[0]
+                promoted_links.extend(promo_stub)
+
+            if not (organic_fullnames or promoted_links):
                 return None
 
-            disp_links = spotlight_links[-2:] + spotlight_links[:8]
-            b = IDBuilder(disp_links,
+            random.shuffle(organic_fullnames)
+            organic_fullnames = organic_fullnames[:10]
+            b = IDBuilder(organic_fullnames,
                           wrap = self.builder_wrapper,
                           keep_fn = organic.keep_fresh_links,
                           skip = True)
-
-            vislink = spotlight_links[0]
-            s = SpotlightListing(b, spotlight_items = spotlight_links,
-                                 visible_item = vislink,
-                                 max_num = self.listing_obj.max_num,
-                                 max_score = self.listing_obj.max_score).listing()
+            organic_links = b.get_items()[0]
 
             has_subscribed = c.user.has_subscribed
-            promo_visible = promote.is_promo(s.lookup[vislink])
-            if not promo_visible:
-                prob = g.live_config['spotlight_interest_sub_p'
-                                     if has_subscribed else
-                                     'spotlight_interest_nosub_p']
-                if random.random() < prob:
-                    bar = InterestBar(has_subscribed)
-                    s.spotlight_items.insert(0, bar)
-                    s.visible_item = bar
+            interestbar_prob = g.live_config['spotlight_interest_sub_p'
+                                             if has_subscribed else
+                                             'spotlight_interest_nosub_p']
+            interestbar = InterestBar(has_subscribed)
 
-            if len(s.things) > 0:
-                # add campaign id to promoted links for tracking
-                for thing in s.things:
-                    thing.campaign = campaigns_by_link.get(thing._fullname, None)
-                return s
+            s = SpotlightListing(organic_links=organic_links,
+                                 promoted_links=promoted_links,
+                                 interestbar=interestbar,
+                                 interestbar_prob=interestbar_prob,
+                                 max_num = self.listing_obj.max_num,
+                                 max_score = self.listing_obj.max_score).listing()
+            return s
 
     def query(self):
         #no need to worry when working from the cache
diff --git a/r2/r2/lib/js.py b/r2/r2/lib/js.py
index f942d3e8a..25e25ed85 100755
--- a/r2/r2/lib/js.py
+++ b/r2/r2/lib/js.py
@@ -294,6 +294,7 @@ module["reddit"] = LocalizedModule("reddit.js",
     "reddit.js",
     "apps.js",
     "gold.js",
+    "spotlight.js",
 )
 
 module["mobile"] = LocalizedModule("mobile.js",
diff --git a/r2/r2/lib/promote.py b/r2/r2/lib/promote.py
index 08aa2c78d..1b2766a9e 100644
--- a/r2/r2/lib/promote.py
+++ b/r2/r2/lib/promote.py
@@ -22,7 +22,7 @@
 
 from __future__ import with_statement
 
-from collections import OrderedDict
+from collections import OrderedDict, namedtuple
 from datetime import datetime, timedelta
 import json
 import math
@@ -836,6 +836,23 @@ def randomized_promotion_list(user, site):
     return [(l, cid) for l, w, cid in promos]
 
 
+PromoTuple = namedtuple('PromoTuple', ['link', 'weight', 'campaign'])
+
+
+def get_promoted_links(user, site, n=10):
+    """Return a random selection of promoted links.
+
+    Does not factor weights, as that will be done client side.
+
+    """
+
+    promos = get_promotion_list(user, site)
+    if n >= len(promos):
+        return [PromoTuple(*p) for p in promos]
+    else:
+        return [PromoTuple(*p) for p in random.sample(promos, n)]
+
+
 def insert_promoted(link_names, promoted_every_n=6):
     """
     Inserts promoted links into an existing organic list. Destructive
diff --git a/r2/r2/models/builder.py b/r2/r2/models/builder.py
index a3a583cd2..a2b54d9d6 100755
--- a/r2/r2/models/builder.py
+++ b/r2/r2/models/builder.py
@@ -39,6 +39,7 @@ from r2.lib import utils
 from r2.lib.db import operators, tdb_cassandra
 from r2.lib.filters import _force_unicode
 from copy import deepcopy
+from r2.lib.utils import Storage
 
 from r2.models.wiki import WIKI_RECENT_DAYS
 
@@ -485,6 +486,43 @@ class IDBuilder(QueryBuilder):
         return done, new_items
 
 
+class CampaignBuilder(IDBuilder):
+    """Build on a list of PromoTuples."""
+
+    def __init__(self, query, wrap=Wrapped, keep_fn=None, prewrap_fn=None):
+        Builder.__init__(self, wrap=wrap, keep_fn=keep_fn)
+        self.query = query
+        self.skip = False
+        self.num = None
+        self.start_count = 0
+        self.after = None
+        self.reverse = False
+        self.prewrap_fn = prewrap_fn
+
+    def thing_lookup(self, tuples):
+        links = Link._by_fullname([t.link for t in tuples], data=True,
+                                  return_dict=True, stale=self.stale)
+
+        return [Storage({'thing': links[t.link],
+                         '_id': links[t.link]._id,
+                         'weight': t.weight,
+                         'campaign': t.campaign}) for t in tuples]
+
+    def wrap_items(self, items):
+        links = [i.thing for i in items]
+        wrapped = IDBuilder.wrap_items(self, links)
+        by_link = {w._fullname: w for w in wrapped}
+
+        ret = []
+        for i in items:
+            w = by_link[i.thing._fullname]
+            w.campaign = i.campaign
+            w.weight = i.weight
+            ret.append(w)
+
+        return ret
+
+
 class SimpleBuilder(IDBuilder):
     def thing_lookup(self, names):
         return names
diff --git a/r2/r2/models/listing.py b/r2/r2/models/listing.py
index 136d3be5d..d1d0cdbe6 100644
--- a/r2/r2/models/listing.py
+++ b/r2/r2/models/listing.py
@@ -31,6 +31,7 @@ from r2.lib import utils
 from r2.lib.db import operators
 from r2.lib.cache import sgm
 
+from collections import namedtuple
 from copy import deepcopy, copy
 
 class Listing(object):
@@ -124,32 +125,66 @@ class NestedListing(Listing):
         #make into a tree thing
         return Wrapped(self)
 
+SpotlightTuple = namedtuple('SpotlightTuple',
+                            ['link', 'is_promo', 'campaign', 'weight'])
+
 class SpotlightListing(Listing):
     # class used in Javascript to manage these objects
     _js_cls = "OrganicListing"
 
     def __init__(self, *a, **kw):
-        kw['vote_hash_type'] = kw.get('vote_hash_type', 'organic')
-        Listing.__init__(self, *a, **kw)
+        self.vote_hash_type = kw.get('vote_hash_type', 'organic')
         self.nextprev   = False
         self.show_nums  = True
         self._parent_max_num   = kw.get('max_num', 0)
         self._parent_max_score = kw.get('max_score', 0)
-        self.spotlight_items  = kw.get('spotlight_items', [])
-        self.visible_item = kw.get('visible_item', '')
+        self.interestbar = kw.get('interestbar')
+        self.interestbar_prob = kw.get('interestbar_prob', 0.)
+        self.promotion_prob = kw.get('promotion_prob', 0.5)
 
-    @property
-    def max_score(self):
-        return self._parent_max_score
+        promoted_links = kw.get('promoted_links', [])
+        organic_links = kw.get('organic_links', [])
 
-    @property
-    def max_num(self):
-        return self._parent_max_num
+        self.links = []
+        for l in organic_links:
+            self.links.append(
+                SpotlightTuple(
+                    link=l._fullname,
+                    is_promo=False,
+                    campaign=None,
+                    weight=None,
+                )
+            )
+
+        total = sum(float(l.weight) for l in promoted_links)
+        for l in promoted_links:
+            link = l._fullname if isinstance(l, Wrapped) else l.link
+            self.links.append(
+                SpotlightTuple(
+                    link=link,
+                    is_promo=True,
+                    campaign=l.campaign,
+                    weight=l.weight / total,
+                )
+            )
+
+        self.things = organic_links
+        self.things.extend(l for l in promoted_links
+                           if isinstance(l, Wrapped))
+
+
+    def get_items(self):
+        from r2.lib.template_helpers import replace_render
+        things = self.things
+        for t in things:
+            if not hasattr(t, "render_replaced"):
+                t.render = replace_render(self, t, t.render)
+                t.render_replaced = True
+        return things, None, None, 0, 0
 
     def listing(self):
         res = Listing.listing(self)
-        # suppress item numbering
         for t in res.things:
             t.num = ""
-        self.lookup = {t._fullname : t for t in self.things}
-        return res
+        self.lookup = {t._fullname: t for t in res.things}
+        return Wrapped(self)
diff --git a/r2/r2/public/static/css/reddit.css b/r2/r2/public/static/css/reddit.css
index c327af041..0466135fc 100755
--- a/r2/r2/public/static/css/reddit.css
+++ b/r2/r2/public/static/css/reddit.css
@@ -986,9 +986,6 @@ a.author { margin-right: 0.5em; }
     /* This is a really weird value, but it needs to be low to hide text without affecting layout in IE. */
     text-indent: 50px;
 }
-.organic-listing .nextprev .arrow.prev {
-    background-image: url(../prev_organic.png); /* SPRITE */
-}
 .organic-listing .nextprev .arrow.next {
     background-image: url(../next_organic.png); /* SPRITE */
 }
diff --git a/r2/r2/public/static/js/reddit.js b/r2/r2/public/static/js/reddit.js
index 8d1e6b87d..2a14345d9 100644
--- a/r2/r2/public/static/js/reddit.js
+++ b/r2/r2/public/static/js/reddit.js
@@ -284,79 +284,6 @@ function cancelToggleForm(elem, form_class, button_class, on_hide) {
     return false;
 };
 
-/* organic listing */
-
-function get_organic(elem, next) {
-    var listing = $(elem).parents(".organic-listing");
-    var thing = listing.find(".thing:visible");
-    if(listing.find(":animated").length) 
-        return false;
-    
-    /* note we are looking for .thing.link while empty entries (if the
-     * loader isn't working) will be .thing.stub -> no visual
-     * glitches */
-    var next_thing;
-    if (next) {
-        next_thing = thing.nextAll(".thing:not(.stub)").filter(":first");
-        if (next_thing.length == 0)
-            next_thing = thing.siblings(".thing:not(.stub)").filter(":first");
-    }
-    else {
-        next_thing = thing.prevAll(".thing:not(.stub)").filter(":first");
-        if (next_thing.length == 0)
-            next_thing = thing.siblings(".thing:not(.stub)").filter(":last");
-    }    
-
-    organic_help(listing, next_thing)
-    thing.fadeOut('fast', function() {
-            if(next_thing.length)
-                next_thing.fadeIn('fast', function() {
-
-                        /* make sure the next n are loaded */
-                        var n = 5;
-                        var t = thing;
-                        var to_fetch = [];
-                        for(var i = 0; i < 2*n; i++) {
-                            t = (next) ? t.nextAll(".thing:first") : 
-                                t.prevAll(".thing:first"); 
-                            if(t.length == 0) 
-                                t = t.end().parent()
-                                    .children( (next) ? ".thing:first" : 
-                                               ".thing:last");
-                            if(t.filter(".stub").length)
-                                to_fetch.push(t.thing_id());
-                            if(i >= n && to_fetch.length == 0)
-                                break;
-                        }
-                        if(to_fetch.length) {
-                            $.request("fetch_links",  
-                                      {links: to_fetch.join(','),
-                                              listing: listing.attr("id")}); 
-                        }
-                    })
-                    });
-};
-
-function organic_help(listing, thing) {
-    listing = listing || $('.organic-listing')
-    thing = thing || listing.find('.thing:visible')
-
-    var help = $('#spotlight-help')
-    if (!help.length) {
-        return
-    }
-
-    help.data('HelpBubble').hide(function() {
-        help.find('.help-section').hide()
-        if (thing.hasClass('promoted')) {
-            help.find('.help-promoted').show()
-        } else if (thing.hasClass('interestbar')) {
-            help.find('.help-interestbar').show()
-        } else {
-            help.find('.help-organic').show()
-        }
-    })
-}
 
 /* links */
 
@@ -598,25 +525,20 @@ function updateEventHandlers(thing) {
            .click(function() {
                    var a = $(this).get(0);
                    change_state(a, 'hide', 
-                                function() { get_organic(a, 1); });
+                                function() { r.spotlight.shuffle() });
                 });
         thing.find(".del-button a.yes")
             .click(function() {
                     var a = $(this).get(0);
-                    change_state(a, 'del', function() { get_organic(a, 1); });
+                    change_state(a, 'del',
+                                 function() { r.spotlight.shuffle() });
                 });
         thing.find(".report-button a.yes")
             .click(function() {
                     var a = $(this).get(0);
                     change_state(a, 'report', 
-                                 function() { get_organic(a, 1); });
+                                 function() { r.spotlight.shuffle() });
                     }); 
-
-        /*thing.find(".arrow.down")
-            .one("click", function() {
-                    var a = $(this).get(0);
-                    get_organic($(this).get(0), 1);
-                    }); */
     }
 };
 
@@ -1287,7 +1209,7 @@ $(function() {
             $(this).select();
         });
 
-        organic_help()
+        r.spotlight.shuffle();
 
         /* ajax ynbutton */
         function toggleThis() { return toggle(this); }
diff --git a/r2/r2/public/static/js/spotlight.js b/r2/r2/public/static/js/spotlight.js
new file mode 100644
index 000000000..40cff3fa4
--- /dev/null
+++ b/r2/r2/public/static/js/spotlight.js
@@ -0,0 +1,114 @@
+r.spotlight = {}
+
+r.spotlight.link_by_camp = {}
+r.spotlight.weights = {}
+r.spotlight.organics = []
+r.spotlight.interest_prob = 0
+r.spotlight.promotion_prob = 1
+
+r.spotlight.init = function(links, interest_prob, promotion_prob) {
+    var link_by_camp = {},
+        weights = {},
+        organics = []
+
+    for (var index in links) {
+        var link = links[index][0],
+            is_promo = links[index][1],
+            campaign = links[index][2],
+            weight = links[index][3]
+
+        if (is_promo) {
+            link_by_camp[campaign] = link
+            weights[campaign] = weight
+        } else {
+            organics.push(link)
+        }
+    }
+
+    _.extend(r.spotlight.link_by_camp, link_by_camp)
+    _.extend(r.spotlight.weights, weights)
+    _.extend(r.spotlight.organics, organics)
+    r.spotlight.interest_prob = interest_prob
+    r.spotlight.promotion_prob = promotion_prob
+}
+
+r.spotlight.shuffle = function() {
+    var listing = $('.organic-listing'),
+        visible = listing.find(".thing:visible")
+
+    if (listing.length == 0) {
+        $.debug('exiting, no organic listing')
+        return
+    }
+
+    if(Math.random() < r.spotlight.promotion_prob) {
+        $.debug('showing promoted link')
+        var campaign_name = r.spotlight.weighted_lottery(r.spotlight.weights),
+            link_name = r.spotlight.link_by_camp[campaign_name],
+            thing = listing.find(".id-" + link_name)
+        $.debug('showing ' + campaign_name)
+        if (thing.hasClass('stub')) {
+            $.debug('fetching')
+            $.request("fetch_promo", {
+                    link: link_name,
+                    campaign: campaign_name,
+                    show: true,
+                    listing: listing.attr("id")
+                },
+                null, null, null, true
+            )
+        } else {
+            $.debug('no need to fetch')
+            $.debug('setting cid')
+            thing.data('cid', campaign_name)
+        }
+        r.spotlight.help('promoted')
+    } else if (Math.random() < r.spotlight.interest_prob) {
+        $.debug('showing interest bar')
+        var thing = listing.find(".interestbar")
+        r.spotlight.help('interestbar')
+    } else {
+        $.debug('showing organic link')
+        var name = r.spotlight.organics[Math.floor(Math.random() * r.spotlight.organics.length)],
+            thing = listing.find(".id-" + name)
+        r.spotlight.help('organic')
+    }
+    visible.hide()
+    thing.show()
+}
+
+r.spotlight.help = function(type) {
+    var help = $('#spotlight-help')
+
+    if (!help.length) {
+        return
+    }
+
+    help.data('HelpBubble').hide(function() {
+        help.find('.help-section').hide()
+        if (type == 'promoted') {
+            help.find('.help-promoted').show()
+        } else if (type == 'interestbar') {
+            help.find('.help-interestbar').show()
+        } else {
+            help.find('.help-organic').show()
+        }
+    })
+}
+
+r.spotlight.weighted_lottery = function(weights) {
+    var seed_rand = Math.random(),
+        t = 0
+
+    $.debug('random: ' + seed_rand)
+    for (var name in weights) {
+        weight = weights[name]
+        t += weight
+        $.debug(name + ': ' + weight)
+        if (t > seed_rand) {
+            $.debug('picked ' + name)
+            return name
+        }
+    }
+    $.debug('whoops, fell through!')
+}
diff --git a/r2/r2/public/static/prev_organic.png b/r2/r2/public/static/prev_organic.png
deleted file mode 100644
index 5ad151275..000000000
Binary files a/r2/r2/public/static/prev_organic.png and /dev/null differ
diff --git a/r2/r2/templates/spotlightlisting.html b/r2/r2/templates/spotlightlisting.html
index 2906e05bb..199e2cd24 100644
--- a/r2/r2/templates/spotlightlisting.html
+++ b/r2/r2/templates/spotlightlisting.html
@@ -22,33 +22,31 @@
 
 <%namespace file="printablebuttons.html" import="ynbutton"/>
 <%namespace file="utils.html" import="tags, text_with_links"/>
-<% 
+<%
+   import json
    from r2.lib.template_helpers import static
    from r2.lib.wrapped import Templated
 %>
 
 <div id="siteTable_organic" class="organic-listing">
-  <%
-     seen = set([])
-   %>
-  %for name in thing.spotlight_items:
-    %if isinstance(name, Templated):
-      <div class="thing ${type(name).__name__.lower()}" ${tags(style="display:none" if thing.visible_item != name else None)}>
-        ${unsafe(name.render())}
-      </div>
-    %elif name in seen:
-      <% pass %>
-    %elif name in thing.lookup:
-      <% seen.add(name) %>
-      ${unsafe(thing.lookup[name].render(display = (thing.visible_item == name)))}
-    %else:
-      <div class="thing id-${name} stub" style="display:none"></div>
-    %endif
-  %endfor
+  %if thing.links:
+    %for tup in thing.links:
+      %if tup.link in thing.lookup:
+        ${unsafe(thing.lookup[tup.link].render(display=False))}
+      %else:
+        <div class="thing id-${tup.link} stub" style="display:none"></div>
+      %endif
+    %endfor
+  %endif
+
+  %if thing.interestbar:
+    <div class="thing interestbar" style="display:none">
+      ${unsafe(thing.interestbar.render())}
+    </div>
+  %endif
 
   <div class="nextprev">
-    <button class="arrow prev" onclick="get_organic(this, false)">prev</button>
-    <button class="arrow next" onclick="get_organic(this, true)">next</button>
+    <button class="arrow next" onclick="r.spotlight.shuffle()">next</button>
   </div>
 
   <div class="help help-hoverable">
@@ -93,5 +91,12 @@
       </div>
     </div>
   </div>
+  <script>
+    r.spotlight.init(
+      ${unsafe(json.dumps(thing.links))},
+      ${unsafe(json.dumps(thing.interestbar_prob))},
+      ${unsafe(json.dumps(thing.promotion_prob))}
+    )
+  </script>
 </div>