diff --git a/apps/sim/app/(auth)/layout.tsx b/apps/sim/app/(auth)/layout.tsx
index 3d1f4bcb30..de08c58665 100644
--- a/apps/sim/app/(auth)/layout.tsx
+++ b/apps/sim/app/(auth)/layout.tsx
@@ -9,7 +9,7 @@ export default function AuthLayout({ children }: { children: React.ReactNode })
   const brand = useBrandConfig()
 
   return (
-    <main className='relative flex min-h-screen flex-col bg-[#0C0C0C] font-geist-sans text-white'>
+    <main className='relative flex min-h-screen flex-col bg-[var(--brand-background-hex)] font-geist-sans text-white'>
       {/* Background pattern */}
       <GridPattern
         x={-5}
diff --git a/apps/sim/app/(auth)/login/login-form.tsx b/apps/sim/app/(auth)/login/login-form.tsx
index 6fcaadf63c..9781da8efb 100644
--- a/apps/sim/app/(auth)/login/login-form.tsx
+++ b/apps/sim/app/(auth)/login/login-form.tsx
@@ -456,7 +456,7 @@ export default function LoginPage({
 
             <Button
               type='submit'
-              className='flex h-11 w-full items-center justify-center gap-2 bg-[#701ffc] font-medium text-base text-white shadow-[#701ffc]/20 shadow-lg transition-colors duration-200 hover:bg-[#802FFF]'
+              className='flex h-11 w-full items-center justify-center gap-2 bg-brand-primary font-medium text-base text-white shadow-[var(--brand-primary-hex)]/20 shadow-lg transition-colors duration-200 hover:bg-brand-primary-hover'
               disabled={isLoading}
             >
               {isLoading ? 'Signing in...' : 'Sign In'}
@@ -468,7 +468,7 @@ export default function LoginPage({
           <span className='text-neutral-400'>Don't have an account? </span>
           <Link
             href={isInviteFlow ? `/signup?invite_flow=true&callbackUrl=${callbackUrl}` : '/signup'}
-            className='font-medium text-[#9D54FF] underline-offset-4 transition hover:text-[#a66fff] hover:underline'
+            className='font-medium text-[var(--brand-accent-hex)] underline-offset-4 transition hover:text-[var(--brand-accent-hover-hex)] hover:underline'
           >
             Sign up
           </Link>
@@ -497,7 +497,7 @@ export default function LoginPage({
                 placeholder='Enter your email'
                 required
                 type='email'
-                className='border-neutral-700/80 bg-neutral-900 text-white placeholder:text-white/60 focus:border-[#802FFF]/70 focus:ring-[#802FFF]/20'
+                className='border-neutral-700/80 bg-neutral-900 text-white placeholder:text-white/60 focus:border-[var(--brand-primary-hover-hex)]/70 focus:ring-[var(--brand-primary-hover-hex)]/20'
               />
             </div>
             {resetStatus.type && (
@@ -512,7 +512,7 @@ export default function LoginPage({
             <Button
               type='button'
               onClick={handleForgotPassword}
-              className='h-11 w-full bg-[#701ffc] font-medium text-base text-white shadow-[#701ffc]/20 shadow-lg transition-colors duration-200 hover:bg-[#802FFF]'
+              className='h-11 w-full bg-[var(--brand-primary-hex)] font-medium text-base text-white shadow-[var(--brand-primary-hex)]/20 shadow-lg transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'
               disabled={isSubmittingReset}
             >
               {isSubmittingReset ? 'Sending...' : 'Send Reset Link'}
diff --git a/apps/sim/app/(auth)/signup/signup-form.tsx b/apps/sim/app/(auth)/signup/signup-form.tsx
index 287c62bf77..9a487cddd1 100644
--- a/apps/sim/app/(auth)/signup/signup-form.tsx
+++ b/apps/sim/app/(auth)/signup/signup-form.tsx
@@ -488,7 +488,7 @@ function SignupFormContent({
 
             <Button
               type='submit'
-              className='flex h-11 w-full items-center justify-center gap-2 bg-[#701ffc] font-medium text-base text-white shadow-[#701ffc]/20 shadow-lg transition-colors duration-200 hover:bg-[#802FFF]'
+              className='flex h-11 w-full items-center justify-center gap-2 bg-[var(--brand-primary-hex)] font-medium text-base text-white shadow-[var(--brand-primary-hex)]/20 shadow-lg transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'
               disabled={isLoading}
             >
               {isLoading ? 'Creating account...' : 'Create Account'}
@@ -500,7 +500,7 @@ function SignupFormContent({
           <span className='text-neutral-400'>Already have an account? </span>
           <Link
             href={isInviteFlow ? `/login?invite_flow=true&callbackUrl=${redirectUrl}` : '/login'}
-            className='font-medium text-[#9D54FF] underline-offset-4 transition hover:text-[#a66fff] hover:underline'
+            className='font-medium text-[var(--brand-accent-hex)] underline-offset-4 transition hover:text-[var(--brand-accent-hover-hex)] hover:underline'
           >
             Sign in
           </Link>
diff --git a/apps/sim/app/(auth)/verify/verify-content.tsx b/apps/sim/app/(auth)/verify/verify-content.tsx
index 4e6822db16..d8914b2b19 100644
--- a/apps/sim/app/(auth)/verify/verify-content.tsx
+++ b/apps/sim/app/(auth)/verify/verify-content.tsx
@@ -124,7 +124,7 @@ function VerificationForm({
 
             <Button
               onClick={verifyCode}
-              className='h-11 w-full bg-[#701ffc] font-medium text-base text-white shadow-[#701ffc]/20 shadow-lg transition-colors duration-200 hover:bg-[#802FFF]'
+              className='h-11 w-full bg-[var(--brand-primary-hex)] font-medium text-base text-white shadow-[var(--brand-primary-hex)]/20 shadow-lg transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'
               disabled={!isOtpComplete || isLoading}
             >
               {isLoading ? 'Verifying...' : 'Verify Email'}
@@ -140,7 +140,7 @@ function VerificationForm({
                     </span>
                   ) : (
                     <button
-                      className='font-medium text-[#9D54FF] underline-offset-4 transition hover:text-[#a66fff] hover:underline'
+                      className='font-medium text-[var(--brand-accent-hex)] underline-offset-4 transition hover:text-[var(--brand-accent-hover-hex)] hover:underline'
                       onClick={handleResend}
                       disabled={isLoading || isResendDisabled}
                     >
diff --git a/apps/sim/app/(landing)/components/blog-card.tsx b/apps/sim/app/(landing)/components/blog-card.tsx
index 125c300b52..0b809dbb6c 100644
--- a/apps/sim/app/(landing)/components/blog-card.tsx
+++ b/apps/sim/app/(landing)/components/blog-card.tsx
@@ -35,7 +35,7 @@ export const BlogCard = ({
 }: BlogCardProps) => {
   return (
     <Link href={href}>
-      <div className='flex flex-col rounded-3xl border border-[#606060]/40 bg-[#101010] p-8 transition-all duration-500 hover:bg-[#202020]'>
+      <div className='flex flex-col rounded-3xl border border-[#606060]/40 bg-[#101010] p-8 transition-all duration-500 hover:bg-[var(--surface-elevated)]'>
         {image ? (
           <Image
             src={image}
diff --git a/apps/sim/app/(landing)/components/nav-client.tsx b/apps/sim/app/(landing)/components/nav-client.tsx
index e312b7e09d..305f5ad872 100644
--- a/apps/sim/app/(landing)/components/nav-client.tsx
+++ b/apps/sim/app/(landing)/components/nav-client.tsx
@@ -245,7 +245,7 @@ export default function NavClient({
                     target='_blank'
                     rel='noopener noreferrer'
                   >
-                    <Button className='h-[43px] bg-[#701ffc] px-6 py-2 font-geist-sans font-medium text-base text-neutral-100 transition-colors duration-200 hover:bg-[#802FFF]'>
+                    <Button className='h-[43px] bg-[var(--brand-primary-hex)] px-6 py-2 font-geist-sans font-medium text-base text-neutral-100 transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'>
                       Contact
                     </Button>
                   </Link>
@@ -277,7 +277,7 @@ export default function NavClient({
                     >
                       <SheetContent
                         side='right'
-                        className='flex h-full w-[280px] flex-col border-[#181818] border-l bg-[#0C0C0C] p-6 pt-6 text-white shadow-xl sm:w-[320px] [&>button]:hidden'
+                        className='flex h-full w-[280px] flex-col border-[#181818] border-l bg-[var(--brand-background-hex)] p-6 pt-6 text-white shadow-xl sm:w-[320px] [&>button]:hidden'
                         onOpenAutoFocus={(e) => e.preventDefault()}
                         onCloseAutoFocus={(e) => e.preventDefault()}
                       >
@@ -311,7 +311,7 @@ export default function NavClient({
                                 target='_blank'
                                 rel='noopener noreferrer'
                               >
-                                <Button className='w-full bg-[#701ffc] py-6 font-medium text-base text-white shadow-[#701ffc]/20 shadow-lg transition-colors duration-200 hover:bg-[#802FFF]'>
+                                <Button className='w-full bg-[var(--brand-primary-hex)] py-6 font-medium text-base text-white shadow-[var(--brand-primary-hex)]/20 shadow-lg transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'>
                                   Contact
                                 </Button>
                               </Link>
diff --git a/apps/sim/app/(landing)/components/sections/hero.tsx b/apps/sim/app/(landing)/components/sections/hero.tsx
index c33f17e914..02e556b4a4 100644
--- a/apps/sim/app/(landing)/components/sections/hero.tsx
+++ b/apps/sim/app/(landing)/components/sections/hero.tsx
@@ -62,7 +62,7 @@ function Hero() {
       <Button
         variant={'secondary'}
         onClick={handleNavigate}
-        className='animate-fade-in items-center bg-[#701ffc] px-7 py-6 font-[420] font-geist-sans text-lg text-neutral-100 tracking-normal shadow-[#701ffc]/30 shadow-lg hover:bg-[#802FFF]'
+        className='animate-fade-in items-center bg-[var(--brand-primary-hex)] px-7 py-6 font-[420] font-geist-sans text-lg text-neutral-100 tracking-normal shadow-[var(--brand-primary-hex)]/30 shadow-lg hover:bg-[var(--brand-primary-hover-hex)]'
         aria-label='Start using the platform'
       >
         <div className='text-[1.15rem]'>Start now</div>
@@ -104,7 +104,7 @@ function Hero() {
           className='aspect-[5/3] h-auto md:aspect-auto'
         >
           <g filter='url(#filter0_b_0_1)'>
-            <ellipse cx='300' cy='240' rx='290' ry='220' fill='#0C0C0C' />
+            <ellipse cx='300' cy='240' rx='290' ry='220' fill='var(--brand-background-hex)' />
           </g>
           <defs>
             <filter
diff --git a/apps/sim/app/(landing)/contributors/page.tsx b/apps/sim/app/(landing)/contributors/page.tsx
index f543e0531b..fd0e3f122e 100644
--- a/apps/sim/app/(landing)/contributors/page.tsx
+++ b/apps/sim/app/(landing)/contributors/page.tsx
@@ -151,7 +151,7 @@ export default function ContributorsPage() {
   )
 
   return (
-    <main className='relative min-h-screen bg-[#0C0C0C] font-geist-sans text-white'>
+    <main className='relative min-h-screen bg-[var(--brand-background-hex)] font-geist-sans text-white'>
       {/* Grid pattern background */}
       <div className='absolute inset-0 bottom-[400px] z-0'>
         <GridPattern
@@ -239,7 +239,7 @@ export default function ContributorsPage() {
               <div className='mb-6 grid grid-cols-1 gap-3 sm:mb-8 sm:grid-cols-2 sm:gap-4 lg:grid-cols-5'>
                 <div className='rounded-lg border border-[#606060]/20 bg-neutral-800/30 p-3 text-center sm:rounded-xl sm:p-4'>
                   <div className='mb-1 flex items-center justify-center sm:mb-2'>
-                    <Star className='h-4 w-4 text-[#701ffc] sm:h-5 sm:w-5' />
+                    <Star className='h-4 w-4 text-[var(--brand-primary-hex)] sm:h-5 sm:w-5' />
                   </div>
                   <div className='font-bold text-lg text-white sm:text-xl'>{repoStats.stars}</div>
                   <div className='text-neutral-400 text-xs'>Stars</div>
@@ -247,7 +247,7 @@ export default function ContributorsPage() {
 
                 <div className='rounded-lg border border-[#606060]/20 bg-neutral-800/30 p-3 text-center sm:rounded-xl sm:p-4'>
                   <div className='mb-1 flex items-center justify-center sm:mb-2'>
-                    <GitFork className='h-4 w-4 text-[#701ffc] sm:h-5 sm:w-5' />
+                    <GitFork className='h-4 w-4 text-[var(--brand-primary-hex)] sm:h-5 sm:w-5' />
                   </div>
                   <div className='font-bold text-lg text-white sm:text-xl'>{repoStats.forks}</div>
                   <div className='text-neutral-400 text-xs'>Forks</div>
@@ -255,7 +255,7 @@ export default function ContributorsPage() {
 
                 <div className='rounded-lg border border-[#606060]/20 bg-neutral-800/30 p-3 text-center sm:rounded-xl sm:p-4'>
                   <div className='mb-1 flex items-center justify-center sm:mb-2'>
-                    <GitGraph className='h-4 w-4 text-[#701ffc] sm:h-5 sm:w-5' />
+                    <GitGraph className='h-4 w-4 text-[var(--brand-primary-hex)] sm:h-5 sm:w-5' />
                   </div>
                   <div className='font-bold text-lg text-white sm:text-xl'>
                     {filteredContributors?.length || 0}
@@ -265,7 +265,7 @@ export default function ContributorsPage() {
 
                 <div className='rounded-lg border border-[#606060]/20 bg-neutral-800/30 p-3 text-center sm:rounded-xl sm:p-4'>
                   <div className='mb-1 flex items-center justify-center sm:mb-2'>
-                    <MessageCircle className='h-4 w-4 text-[#701ffc] sm:h-5 sm:w-5' />
+                    <MessageCircle className='h-4 w-4 text-[var(--brand-primary-hex)] sm:h-5 sm:w-5' />
                   </div>
                   <div className='font-bold text-lg text-white sm:text-xl'>
                     {repoStats.openIssues}
@@ -275,7 +275,7 @@ export default function ContributorsPage() {
 
                 <div className='rounded-lg border border-[#606060]/20 bg-neutral-800/30 p-3 text-center sm:rounded-xl sm:p-4'>
                   <div className='mb-1 flex items-center justify-center sm:mb-2'>
-                    <GitPullRequest className='h-4 w-4 text-[#701ffc] sm:h-5 sm:w-5' />
+                    <GitPullRequest className='h-4 w-4 text-[var(--brand-primary-hex)] sm:h-5 sm:w-5' />
                   </div>
                   <div className='font-bold text-lg text-white sm:text-xl'>{repoStats.openPRs}</div>
                   <div className='text-neutral-400 text-xs'>Pull Requests</div>
@@ -291,8 +291,8 @@ export default function ContributorsPage() {
                   <AreaChart data={timelineData} className='-mx-2 sm:-mx-5 mt-1 sm:mt-2'>
                     <defs>
                       <linearGradient id='commits' x1='0' y1='0' x2='0' y2='1'>
-                        <stop offset='5%' stopColor='#701ffc' stopOpacity={0.3} />
-                        <stop offset='95%' stopColor='#701ffc' stopOpacity={0} />
+                        <stop offset='5%' stopColor='var(--brand-primary-hex)' stopOpacity={0.3} />
+                        <stop offset='95%' stopColor='var(--brand-primary-hex)' stopOpacity={0} />
                       </linearGradient>
                     </defs>
                     <XAxis
@@ -320,7 +320,7 @@ export default function ContributorsPage() {
                             <div className='rounded-lg border border-[#606060]/30 bg-[#0f0f0f] p-2 shadow-lg backdrop-blur-sm sm:p-3'>
                               <div className='grid gap-1 sm:gap-2'>
                                 <div className='flex items-center gap-1 sm:gap-2'>
-                                  <GitGraph className='h-3 w-3 text-[#701ffc] sm:h-4 sm:w-4' />
+                                  <GitGraph className='h-3 w-3 text-[var(--brand-primary-hex)] sm:h-4 sm:w-4' />
                                   <span className='text-neutral-400 text-xs sm:text-sm'>
                                     Commits:
                                   </span>
@@ -338,7 +338,7 @@ export default function ContributorsPage() {
                     <Area
                       type='monotone'
                       dataKey='commits'
-                      stroke='#701ffc'
+                      stroke='var(--brand-primary-hex)'
                       strokeWidth={2}
                       fill='url(#commits)'
                     />
@@ -393,7 +393,7 @@ export default function ContributorsPage() {
                         animate={{ opacity: 1, y: 0 }}
                         style={{ animationDelay: `${index * 50}ms` }}
                       >
-                        <Avatar className='h-12 w-12 ring-2 ring-[#606060]/30 transition-transform group-hover:scale-105 group-hover:ring-[#701ffc]/60 sm:h-16 sm:w-16'>
+                        <Avatar className='h-12 w-12 ring-2 ring-[#606060]/30 transition-transform group-hover:scale-105 group-hover:ring-[var(--brand-primary-hex)]/60 sm:h-16 sm:w-16'>
                           <AvatarImage
                             src={contributor.avatar_url}
                             alt={contributor.login}
@@ -405,13 +405,13 @@ export default function ContributorsPage() {
                         </Avatar>
 
                         <div className='mt-2 text-center sm:mt-3'>
-                          <span className='block font-medium text-white text-xs transition-colors group-hover:text-[#701ffc] sm:text-sm'>
+                          <span className='block font-medium text-white text-xs transition-colors group-hover:text-[var(--brand-primary-hex)] sm:text-sm'>
                             {contributor.login.length > 12
                               ? `${contributor.login.slice(0, 12)}...`
                               : contributor.login}
                           </span>
                           <div className='mt-1 flex items-center justify-center gap-1 sm:mt-2'>
-                            <GitGraph className='h-2 w-2 text-neutral-400 transition-colors group-hover:text-[#701ffc] sm:h-3 sm:w-3' />
+                            <GitGraph className='h-2 w-2 text-neutral-400 transition-colors group-hover:text-[var(--brand-primary-hex)] sm:h-3 sm:w-3' />
                             <span className='font-medium text-neutral-300 text-xs transition-colors group-hover:text-white sm:text-sm'>
                               {contributor.contributions}
                             </span>
@@ -508,7 +508,7 @@ export default function ContributorsPage() {
                         />
                         <Bar
                           dataKey='contributions'
-                          className='fill-[#701ffc]'
+                          className='fill-[var(--brand-primary-hex)]'
                           radius={[4, 4, 0, 0]}
                         />
                       </BarChart>
@@ -532,7 +532,7 @@ export default function ContributorsPage() {
             >
               <div className='relative p-6 sm:p-8 md:p-12 lg:p-16'>
                 <div className='text-center'>
-                  <div className='mb-4 inline-flex items-center rounded-full border border-[#701ffc]/20 bg-[#701ffc]/10 px-3 py-1 font-medium text-[#701ffc] text-xs sm:mb-6 sm:px-4 sm:py-2 sm:text-sm'>
+                  <div className='mb-4 inline-flex items-center rounded-full border border-[var(--brand-primary-hex)]/20 bg-[var(--brand-primary-hex)]/10 px-3 py-1 font-medium text-[var(--brand-primary-hex)] text-xs sm:mb-6 sm:px-4 sm:py-2 sm:text-sm'>
                     <Github className='mr-1 h-3 w-3 sm:mr-2 sm:h-4 sm:w-4' />
                     Apache-2.0 Licensed
                   </div>
@@ -550,7 +550,7 @@ export default function ContributorsPage() {
                     <Button
                       asChild
                       size='lg'
-                      className='bg-[#701ffc] text-white transition-colors duration-500 hover:bg-[#802FFF]'
+                      className='bg-[var(--brand-primary-hex)] text-white transition-colors duration-500 hover:bg-[var(--brand-primary-hover-hex)]'
                     >
                       <a
                         href='https://github.com/simstudioai/sim/blob/main/.github/CONTRIBUTING.md'
diff --git a/apps/sim/app/(landing)/landing.tsx b/apps/sim/app/(landing)/landing.tsx
index e57ed86c19..849e9ba36e 100644
--- a/apps/sim/app/(landing)/landing.tsx
+++ b/apps/sim/app/(landing)/landing.tsx
@@ -12,7 +12,7 @@ export default function Landing() {
   }
 
   return (
-    <main className='relative min-h-screen bg-[#0C0C0C] font-geist-sans'>
+    <main className='relative min-h-screen bg-[var(--brand-background-hex)] font-geist-sans'>
       <NavWrapper onOpenTypeformLink={handleOpenTypeformLink} />
 
       <Hero />
diff --git a/apps/sim/app/(landing)/privacy/page.tsx b/apps/sim/app/(landing)/privacy/page.tsx
index d102c61867..0bf0660c20 100644
--- a/apps/sim/app/(landing)/privacy/page.tsx
+++ b/apps/sim/app/(landing)/privacy/page.tsx
@@ -11,7 +11,7 @@ export default function PrivacyPolicy() {
   }
 
   return (
-    <main className='relative min-h-screen overflow-hidden bg-[#0C0C0C] text-white'>
+    <main className='relative min-h-screen overflow-hidden bg-[var(--brand-background-hex)] text-white'>
       {/* Grid pattern background - only covers content area */}
       <div className='absolute inset-0 bottom-[400px] z-0 overflow-hidden'>
         <GridPattern
@@ -42,7 +42,7 @@ export default function PrivacyPolicy() {
           className='h-full w-full'
         >
           <g filter='url(#filter0_b_privacy)'>
-            <rect width='600' height='1600' rx='0' fill='#0C0C0C' />
+            <rect width='600' height='1600' rx='0' fill='var(--brand-background-hex)' />
           </g>
           <defs>
             <filter
@@ -391,7 +391,7 @@ export default function PrivacyPolicy() {
                   Privacy & Terms web page:{' '}
                   <Link
                     href='https://policies.google.com/privacy?hl=en'
-                    className='text-[#B5A1D4] hover:text-[#701ffc]'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
                     target='_blank'
                     rel='noopener noreferrer'
                   >
@@ -569,7 +569,7 @@ export default function PrivacyPolicy() {
                   Please note that we may ask you to verify your identity before responding to such
                   requests.
                 </p>
-                <p className='mb-4 border-[#701ffc] border-l-4 bg-[#701ffc]/10 p-3'>
+                <p className='mb-4 border-[var(--brand-primary-hex)] border-l-4 bg-[var(--brand-primary-hex)]/10 p-3'>
                   You have the right to complain to a Data Protection Authority about our collection
                   and use of your Personal Information. For more information, please contact your
                   local data protection authority in the European Economic Area (EEA).
@@ -661,7 +661,7 @@ export default function PrivacyPolicy() {
                   policy (if any). Before beginning your inquiry, email us at{' '}
                   <Link
                     href='mailto:security@sim.ai'
-                    className='text-[#B5A1D4] hover:text-[#701ffc]'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
                   >
                     security@sim.ai
                   </Link>{' '}
@@ -686,7 +686,7 @@ export default function PrivacyPolicy() {
                   To report any security flaws, send an email to{' '}
                   <Link
                     href='mailto:security@sim.ai'
-                    className='text-[#B5A1D4] hover:text-[#701ffc]'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
                   >
                     security@sim.ai
                   </Link>
@@ -726,7 +726,7 @@ export default function PrivacyPolicy() {
                   If you have any questions about this Privacy Policy, please contact us at:{' '}
                   <Link
                     href='mailto:privacy@sim.ai'
-                    className='text-[#B5A1D4] hover:text-[#701ffc]'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
                   >
                     privacy@sim.ai
                   </Link>
diff --git a/apps/sim/app/(landing)/terms/page.tsx b/apps/sim/app/(landing)/terms/page.tsx
index d82c30a381..c490b1fdbf 100644
--- a/apps/sim/app/(landing)/terms/page.tsx
+++ b/apps/sim/app/(landing)/terms/page.tsx
@@ -11,7 +11,7 @@ export default function TermsOfService() {
   }
 
   return (
-    <main className='relative min-h-screen overflow-hidden bg-[#0C0C0C] text-white'>
+    <main className='relative min-h-screen overflow-hidden bg-[var(--brand-background-hex)] text-white'>
       {/* Grid pattern background */}
       <div className='absolute inset-0 bottom-[400px] z-0 overflow-hidden'>
         <GridPattern
@@ -42,7 +42,7 @@ export default function TermsOfService() {
           className='h-full w-full'
         >
           <g filter='url(#filter0_b_terms)'>
-            <rect width='600' height='1600' rx='0' fill='#0C0C0C' />
+            <rect width='600' height='1600' rx='0' fill='var(--brand-background-hex)' />
           </g>
           <defs>
             <filter
@@ -268,7 +268,7 @@ export default function TermsOfService() {
                   Arbitration Agreement. The arbitration will be conducted by JAMS, an established
                   alternative dispute resolution provider.
                 </p>
-                <p className='mb-4 border-[#701ffc] border-l-4 bg-[#701ffc]/10 p-3'>
+                <p className='mb-4 border-[var(--brand-primary-hex)] border-l-4 bg-[var(--brand-primary-hex)]/10 p-3'>
                   YOU AND COMPANY AGREE THAT EACH OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON
                   AN INDIVIDUAL BASIS AND NOT ON A CLASS, REPRESENTATIVE, OR COLLECTIVE BASIS. ONLY
                   INDIVIDUAL RELIEF IS AVAILABLE, AND DISPUTES OF MORE THAN ONE CUSTOMER OR USER
@@ -277,7 +277,10 @@ export default function TermsOfService() {
                 <p className='mb-4'>
                   You have the right to opt out of the provisions of this Arbitration Agreement by
                   sending a timely written notice of your decision to opt out to:{' '}
-                  <Link href='mailto:legal@sim.ai' className='text-[#B5A1D4] hover:text-[#701ffc]'>
+                  <Link
+                    href='mailto:legal@sim.ai'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
+                  >
                     legal@sim.ai{' '}
                   </Link>
                   within 30 days after first becoming subject to this Arbitration Agreement.
@@ -330,7 +333,7 @@ export default function TermsOfService() {
                   Our Copyright Agent can be reached at:{' '}
                   <Link
                     href='mailto:copyright@sim.ai'
-                    className='text-[#B5A1D4] hover:text-[#701ffc]'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
                   >
                     copyright@sim.ai
                   </Link>
@@ -341,7 +344,10 @@ export default function TermsOfService() {
                 <h2 className='mb-4 font-semibold text-2xl text-white'>12. Contact Us</h2>
                 <p>
                   If you have any questions about these Terms, please contact us at:{' '}
-                  <Link href='mailto:legal@sim.ai' className='text-[#B5A1D4] hover:text-[#701ffc]'>
+                  <Link
+                    href='mailto:legal@sim.ai'
+                    className='text-[#B5A1D4] hover:text-[var(--brand-primary-hex)]'
+                  >
                     legal@sim.ai
                   </Link>
                 </p>
diff --git a/apps/sim/app/api/chat/route.ts b/apps/sim/app/api/chat/route.ts
index 9ea5ca3c1e..857d95a17f 100644
--- a/apps/sim/app/api/chat/route.ts
+++ b/apps/sim/app/api/chat/route.ts
@@ -150,7 +150,7 @@ export async function POST(request: NextRequest) {
       // Merge customizations with the additional fields
       const mergedCustomizations = {
         ...(customizations || {}),
-        primaryColor: customizations?.primaryColor || '#802FFF',
+        primaryColor: customizations?.primaryColor || 'var(--brand-primary-hover-hex)',
         welcomeMessage: customizations?.welcomeMessage || 'Hi there! How can I help you today?',
       }
 
diff --git a/apps/sim/app/chat/[subdomain]/chat-client.tsx b/apps/sim/app/chat/[subdomain]/chat-client.tsx
index 5646b9414d..b79b5f9c64 100644
--- a/apps/sim/app/chat/[subdomain]/chat-client.tsx
+++ b/apps/sim/app/chat/[subdomain]/chat-client.tsx
@@ -429,7 +429,8 @@ export default function ChatClient({ subdomain }: { subdomain: string }) {
   if (authRequired) {
     // Get title and description from the URL params or use defaults
     const title = new URLSearchParams(window.location.search).get('title') || 'chat'
-    const primaryColor = new URLSearchParams(window.location.search).get('color') || '#802FFF'
+    const primaryColor =
+      new URLSearchParams(window.location.search).get('color') || 'var(--brand-primary-hover-hex)'
 
     if (authRequired === 'password') {
       return (
diff --git a/apps/sim/app/chat/[subdomain]/components/auth/email/email-auth.tsx b/apps/sim/app/chat/[subdomain]/components/auth/email/email-auth.tsx
index 02b5ea7e0a..798e5a89f0 100644
--- a/apps/sim/app/chat/[subdomain]/components/auth/email/email-auth.tsx
+++ b/apps/sim/app/chat/[subdomain]/components/auth/email/email-auth.tsx
@@ -18,7 +18,7 @@ export default function EmailAuth({
   subdomain,
   onAuthSuccess,
   title = 'chat',
-  primaryColor = '#802FFF',
+  primaryColor = 'var(--brand-primary-hover-hex)',
 }: EmailAuthProps) {
   // Email auth state
   const [email, setEmail] = useState('')
@@ -149,10 +149,10 @@ export default function EmailAuth({
                 xmlns='http://www.w3.org/2000/svg'
                 className='rounded-[6px]'
               >
-                <rect width='50' height='50' fill='#701FFC' />
+                <rect width='50' height='50' fill='var(--brand-primary-hex)' />
                 <path
                   d='M34.1455 20.0728H16.0364C12.7026 20.0728 10 22.7753 10 26.1091V35.1637C10 38.4975 12.7026 41.2 16.0364 41.2H34.1455C37.4792 41.2 40.1818 38.4975 40.1818 35.1637V26.1091C40.1818 22.7753 37.4792 20.0728 34.1455 20.0728Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                   stroke='white'
                   strokeWidth='3.5'
                   strokeLinecap='round'
@@ -160,7 +160,7 @@ export default function EmailAuth({
                 />
                 <path
                   d='M25.0919 14.0364C26.7588 14.0364 28.1101 12.6851 28.1101 11.0182C28.1101 9.35129 26.7588 8 25.0919 8C23.425 8 22.0737 9.35129 22.0737 11.0182C22.0737 12.6851 23.425 14.0364 25.0919 14.0364Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                   stroke='white'
                   strokeWidth='4'
                   strokeLinecap='round'
@@ -168,7 +168,7 @@ export default function EmailAuth({
                 />
                 <path
                   d='M25.0915 14.856V19.0277V14.856ZM20.5645 32.1398V29.1216V32.1398ZM29.619 29.1216V32.1398V29.1216Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                 />
                 <path
                   d='M25.0915 14.856V19.0277M20.5645 32.1398V29.1216M29.619 29.1216V32.1398'
@@ -177,7 +177,7 @@ export default function EmailAuth({
                   strokeLinecap='round'
                   strokeLinejoin='round'
                 />
-                <circle cx='25' cy='11' r='2' fill='#701FFC' />
+                <circle cx='25' cy='11' r='2' fill='var(--brand-primary-hex)' />
               </svg>
             </a>
           </div>
diff --git a/apps/sim/app/chat/[subdomain]/components/auth/password/password-auth.tsx b/apps/sim/app/chat/[subdomain]/components/auth/password/password-auth.tsx
index e51c199b64..6b65972eae 100644
--- a/apps/sim/app/chat/[subdomain]/components/auth/password/password-auth.tsx
+++ b/apps/sim/app/chat/[subdomain]/components/auth/password/password-auth.tsx
@@ -17,7 +17,7 @@ export default function PasswordAuth({
   subdomain,
   onAuthSuccess,
   title = 'chat',
-  primaryColor = '#802FFF',
+  primaryColor = 'var(--brand-primary-hover-hex)',
 }: PasswordAuthProps) {
   // Password auth state
   const [password, setPassword] = useState('')
@@ -91,10 +91,10 @@ export default function PasswordAuth({
                 xmlns='http://www.w3.org/2000/svg'
                 className='rounded-[6px]'
               >
-                <rect width='50' height='50' fill='#701FFC' />
+                <rect width='50' height='50' fill='var(--brand-primary-hex)' />
                 <path
                   d='M34.1455 20.0728H16.0364C12.7026 20.0728 10 22.7753 10 26.1091V35.1637C10 38.4975 12.7026 41.2 16.0364 41.2H34.1455C37.4792 41.2 40.1818 38.4975 40.1818 35.1637V26.1091C40.1818 22.7753 37.4792 20.0728 34.1455 20.0728Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                   stroke='white'
                   strokeWidth='3.5'
                   strokeLinecap='round'
@@ -102,7 +102,7 @@ export default function PasswordAuth({
                 />
                 <path
                   d='M25.0919 14.0364C26.7588 14.0364 28.1101 12.6851 28.1101 11.0182C28.1101 9.35129 26.7588 8 25.0919 8C23.425 8 22.0737 9.35129 22.0737 11.0182C22.0737 12.6851 23.425 14.0364 25.0919 14.0364Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                   stroke='white'
                   strokeWidth='4'
                   strokeLinecap='round'
@@ -110,7 +110,7 @@ export default function PasswordAuth({
                 />
                 <path
                   d='M25.0915 14.856V19.0277V14.856ZM20.5645 32.1398V29.1216V32.1398ZM29.619 29.1216V32.1398V29.1216Z'
-                  fill='#701FFC'
+                  fill='var(--brand-primary-hex)'
                 />
                 <path
                   d='M25.0915 14.856V19.0277M20.5645 32.1398V29.1216M29.619 29.1216V32.1398'
@@ -119,7 +119,7 @@ export default function PasswordAuth({
                   strokeLinecap='round'
                   strokeLinejoin='round'
                 />
-                <circle cx='25' cy='11' r='2' fill='#701FFC' />
+                <circle cx='25' cy='11' r='2' fill='var(--brand-primary-hex)' />
               </svg>
             </a>
           </div>
diff --git a/apps/sim/app/chat/[subdomain]/components/error-state/error-state.tsx b/apps/sim/app/chat/[subdomain]/components/error-state/error-state.tsx
index b103f38087..b5e1b1795f 100644
--- a/apps/sim/app/chat/[subdomain]/components/error-state/error-state.tsx
+++ b/apps/sim/app/chat/[subdomain]/components/error-state/error-state.tsx
@@ -21,10 +21,10 @@ export function ChatErrorState({ error, starCount }: ChatErrorStateProps) {
               xmlns='http://www.w3.org/2000/svg'
               className='rounded-[6px]'
             >
-              <rect width='50' height='50' fill='#701FFC' />
+              <rect width='50' height='50' fill='var(--brand-primary-hex)' />
               <path
                 d='M34.1455 20.0728H16.0364C12.7026 20.0728 10 22.7753 10 26.1091V35.1637C10 38.4975 12.7026 41.2 16.0364 41.2H34.1455C37.4792 41.2 40.1818 38.4975 40.1818 35.1637V26.1091C40.1818 22.7753 37.4792 20.0728 34.1455 20.0728Z'
-                fill='#701FFC'
+                fill='var(--brand-primary-hex)'
                 stroke='white'
                 strokeWidth='3.5'
                 strokeLinecap='round'
@@ -32,7 +32,7 @@ export function ChatErrorState({ error, starCount }: ChatErrorStateProps) {
               />
               <path
                 d='M25.0919 14.0364C26.7588 14.0364 28.1101 12.6851 28.1101 11.0182C28.1101 9.35129 26.7588 8 25.0919 8C23.425 8 22.0737 9.35129 22.0737 11.0182C22.0737 12.6851 23.425 14.0364 25.0919 14.0364Z'
-                fill='#701FFC'
+                fill='var(--brand-primary-hex)'
                 stroke='white'
                 strokeWidth='4'
                 strokeLinecap='round'
@@ -40,7 +40,7 @@ export function ChatErrorState({ error, starCount }: ChatErrorStateProps) {
               />
               <path
                 d='M25.0915 14.856V19.0277V14.856ZM20.5645 32.1398V29.1216V32.1398ZM29.619 29.1216V32.1398V29.1216Z'
-                fill='#701FFC'
+                fill='var(--brand-primary-hex)'
               />
               <path
                 d='M25.0915 14.856V19.0277M20.5645 32.1398V29.1216M29.619 29.1216V32.1398'
@@ -49,7 +49,7 @@ export function ChatErrorState({ error, starCount }: ChatErrorStateProps) {
                 strokeLinecap='round'
                 strokeLinejoin='round'
               />
-              <circle cx='25' cy='11' r='2' fill='#701FFC' />
+              <circle cx='25' cy='11' r='2' fill='var(--brand-primary-hex)' />
             </svg>
           </a>
           <ChatHeader chatConfig={null} starCount={starCount} />
diff --git a/apps/sim/app/chat/[subdomain]/components/header/header.tsx b/apps/sim/app/chat/[subdomain]/components/header/header.tsx
index be88caf077..c3a2269279 100644
--- a/apps/sim/app/chat/[subdomain]/components/header/header.tsx
+++ b/apps/sim/app/chat/[subdomain]/components/header/header.tsx
@@ -16,7 +16,7 @@ interface ChatHeaderProps {
 }
 
 export function ChatHeader({ chatConfig, starCount }: ChatHeaderProps) {
-  const primaryColor = chatConfig?.customizations?.primaryColor || '#701FFC'
+  const primaryColor = chatConfig?.customizations?.primaryColor || 'var(--brand-primary-hex)'
   const customImage = chatConfig?.customizations?.imageUrl || chatConfig?.customizations?.logoUrl
 
   return (
diff --git a/apps/sim/app/globals.css b/apps/sim/app/globals.css
index fbff728c3d..84891c0553 100644
--- a/apps/sim/app/globals.css
+++ b/apps/sim/app/globals.css
@@ -93,6 +93,17 @@
     /* Gradient Colors */
     --gradient-primary: 263 85% 70%; /* More vibrant purple */
     --gradient-secondary: 336 95% 65%; /* More vibrant pink */
+
+    /* Brand Colors (Default Sim Theme) */
+    --brand-primary-hex: #701ffc; /* Primary brand purple */
+    --brand-primary-hover-hex: #802fff; /* Primary brand purple hover */
+    --brand-secondary-hex: #6518e6; /* Secondary brand purple */
+    --brand-accent-hex: #9d54ff; /* Accent purple for links */
+    --brand-accent-hover-hex: #a66fff; /* Accent purple hover */
+    --brand-background-hex: #0c0c0c; /* Primary dark background */
+
+    /* UI Surface Colors */
+    --surface-elevated: #202020; /* Elevated surface background for dark mode */
   }
 
   /* Dark Mode Theme */
@@ -153,6 +164,17 @@
     /* Gradient Colors - Adjusted for dark mode */
     --gradient-primary: 263 90% 75%; /* More vibrant purple for dark mode */
     --gradient-secondary: 336 100% 72%; /* More vibrant pink for dark mode */
+
+    /* Brand Colors (Same in dark mode) */
+    --brand-primary-hex: #701ffc; /* Primary brand purple */
+    --brand-primary-hover-hex: #802fff; /* Primary brand purple hover */
+    --brand-secondary-hex: #6518e6; /* Secondary brand purple */
+    --brand-accent-hex: #9d54ff; /* Accent purple for links */
+    --brand-accent-hover-hex: #a66fff; /* Accent purple hover */
+    --brand-background-hex: #0c0c0c; /* Primary dark background */
+
+    /* UI Surface Colors */
+    --surface-elevated: #202020; /* Elevated surface background for dark mode */
   }
 }
 
@@ -340,6 +362,60 @@ input[type="search"]::-ms-clear {
     background-clip: text;
   }
 
+  /* Brand Color Utilities */
+  .bg-brand-primary {
+    background-color: var(--brand-primary-hex);
+  }
+
+  .bg-brand-primary-hover {
+    background-color: var(--brand-primary-hover-hex);
+  }
+
+  .bg-brand-secondary {
+    background-color: var(--brand-secondary-hex);
+  }
+
+  .bg-brand-accent {
+    background-color: var(--brand-accent-hex);
+  }
+
+  .bg-brand-background {
+    background-color: var(--brand-background-hex);
+  }
+
+  .text-brand-primary {
+    color: var(--brand-primary-hex);
+  }
+
+  .text-brand-accent {
+    color: var(--brand-accent-hex);
+  }
+
+  .text-brand-accent-hover {
+    color: var(--brand-accent-hover-hex);
+  }
+
+  .border-brand-primary {
+    border-color: var(--brand-primary-hex);
+  }
+
+  .hover\:bg-brand-primary-hover:hover {
+    background-color: var(--brand-primary-hover-hex);
+  }
+
+  .hover\:bg-brand-secondary:hover {
+    background-color: var(--brand-secondary-hex);
+  }
+
+  .hover\:text-brand-accent-hover:hover {
+    color: var(--brand-accent-hover-hex);
+  }
+
+  /* Surface Utilities */
+  .bg-surface-elevated {
+    background-color: var(--surface-elevated);
+  }
+
   /* Animation Classes */
   .animate-pulse-ring {
     animation: pulse-ring 1.5s cubic-bezier(0.4, 0, 0.6, 1) infinite;
diff --git a/apps/sim/app/manifest.ts b/apps/sim/app/manifest.ts
index a558136555..76b67a7069 100644
--- a/apps/sim/app/manifest.ts
+++ b/apps/sim/app/manifest.ts
@@ -11,8 +11,8 @@ export default function manifest(): MetadataRoute.Manifest {
       'Build and deploy AI agents using our Figma-like canvas. Build, write evals, and deploy AI agent workflows that automate workflows and streamline your business processes.',
     start_url: '/',
     display: 'standalone',
-    background_color: brand.primaryColor || '#ffffff',
-    theme_color: brand.primaryColor || '#ffffff',
+    background_color: '#701FFC', // Default Sim brand primary color
+    theme_color: '#701FFC', // Default Sim brand primary color
     icons: [
       {
         src: '/favicon/android-chrome-192x192.png',
diff --git a/apps/sim/app/unsubscribe/page.tsx b/apps/sim/app/unsubscribe/page.tsx
index b03f4a1401..658de1ee5d 100644
--- a/apps/sim/app/unsubscribe/page.tsx
+++ b/apps/sim/app/unsubscribe/page.tsx
@@ -166,7 +166,7 @@ function UnsubscribeContent() {
                     '_blank'
                   )
                 }
-                className='w-full bg-[#701ffc] font-medium text-white shadow-sm transition-colors duration-200 hover:bg-[#802FFF]'
+                className='w-full bg-[var(--brand-primary-hex)] font-medium text-white shadow-sm transition-colors duration-200 hover:bg-[var(--brand-primary-hover-hex)]'
               >
                 Contact Support
               </Button>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/create-chunk-modal/create-chunk-modal.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/create-chunk-modal/create-chunk-modal.tsx
index 300f62255a..50d1100c9c 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/create-chunk-modal/create-chunk-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/create-chunk-modal/create-chunk-modal.tsx
@@ -192,7 +192,7 @@ export function CreateChunkModal({
                 <Button
                   onClick={handleCreateChunk}
                   disabled={!isFormValid || isCreating}
-                  className='bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+                  className='bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-secondary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
                 >
                   {isCreating ? (
                     <>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/document-loading.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/document-loading.tsx
index 0b8fe12aaf..09cbf5b9e0 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/document-loading.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/document-loading.tsx
@@ -66,7 +66,7 @@ export function DocumentLoading({
                 <Button
                   disabled
                   size='sm'
-                  className='flex items-center gap-1 bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
+                  className='flex items-center gap-1 bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
                 >
                   <Plus className='h-3.5 w-3.5' />
                   <span>Create Chunk</span>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/edit-chunk-modal/edit-chunk-modal.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/edit-chunk-modal/edit-chunk-modal.tsx
index 53329b9b91..071a2f3708 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/edit-chunk-modal/edit-chunk-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/components/edit-chunk-modal/edit-chunk-modal.tsx
@@ -312,7 +312,7 @@ export function EditChunkModal({
                   <Button
                     onClick={handleSaveContent}
                     disabled={!isFormValid || isSaving || !hasUnsavedChanges || isNavigating}
-                    className='bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+                    className='bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
                   >
                     {isSaving ? (
                       <>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/document.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/document.tsx
index d4bd05ab8f..b74f65ee77 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/document.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/[documentId]/document.tsx
@@ -314,7 +314,7 @@ export function Document({
             onCheckedChange={(checked) => handleSelectChunk(chunk.id, checked as boolean)}
             disabled={!userPermissions.canEdit}
             aria-label={`Select chunk ${chunk.chunkIndex}`}
-            className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[#701FFC]/20 data-[state=checked]:border-[#701FFC] data-[state=checked]:bg-[#701FFC] [&>*]:h-3 [&>*]:w-3'
+            className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[var(--brand-primary-hex)]/20 data-[state=checked]:border-[var(--brand-primary-hex)] data-[state=checked]:bg-[var(--brand-primary-hex)] [&>*]:h-3 [&>*]:w-3'
             onClick={(e) => e.stopPropagation()}
           />
         </td>
@@ -685,7 +685,7 @@ export function Document({
                   onClick={() => setIsCreateChunkModalOpen(true)}
                   disabled={documentData?.processingStatus === 'failed' || !userPermissions.canEdit}
                   size='sm'
-                  className='flex items-center gap-1 bg-[#701FFC] font-[480] text-white shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:cursor-not-allowed disabled:opacity-50'
+                  className='flex items-center gap-1 bg-[var(--brand-primary-hex)] font-[480] text-white shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-secondary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:cursor-not-allowed disabled:opacity-50'
                 >
                   <Plus className='h-3.5 w-3.5' />
                   <span>Create Chunk</span>
@@ -726,7 +726,7 @@ export function Document({
                                 !userPermissions.canEdit
                               }
                               aria-label='Select all chunks'
-                              className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[#701FFC]/20 data-[state=checked]:border-[#701FFC] data-[state=checked]:bg-[#701FFC] [&>*]:h-3 [&>*]:w-3'
+                              className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[var(--brand-primary-hex)]/20 data-[state=checked]:border-[var(--brand-primary-hex)] data-[state=checked]:bg-[var(--brand-primary-hex)] [&>*]:h-3 [&>*]:w-3'
                             />
                           </th>
                           <th className='px-4 pt-2 pb-3 text-left font-medium'>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/base.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/base.tsx
index 529e9e4b49..36fb005361 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/base.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/base.tsx
@@ -86,7 +86,7 @@ const getStatusDisplay = (doc: DocumentData) => {
           </>
         ),
         className:
-          'inline-flex items-center rounded-md bg-[#701FFC]/10 px-2 py-1 text-xs font-medium text-[#701FFC] dark:bg-[#701FFC]/20 dark:text-[#8B5FFF]',
+          'inline-flex items-center rounded-md bg-[var(--brand-primary-hex)]/10 px-2 py-1 text-xs font-medium text-[var(--brand-primary-hex)] dark:bg-[var(--brand-primary-hex)]/20 dark:text-[var(--brand-primary-hex)]',
       }
     case 'failed':
       return {
@@ -729,7 +729,7 @@ export function KnowledgeBase({
                             onCheckedChange={handleSelectAll}
                             disabled={!userPermissions.canEdit}
                             aria-label='Select all documents'
-                            className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[#701FFC]/20 data-[state=checked]:border-[#701FFC] data-[state=checked]:bg-[#701FFC] [&>*]:h-3 [&>*]:w-3'
+                            className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[var(--brand-primary-hex)]/20 data-[state=checked]:border-[var(--brand-primary-hex)] data-[state=checked]:bg-[var(--brand-primary-hex)] [&>*]:h-3 [&>*]:w-3'
                           />
                         </th>
                         <th className='px-4 pt-2 pb-3 text-left font-medium'>
@@ -886,7 +886,7 @@ export function KnowledgeBase({
                                   disabled={!userPermissions.canEdit}
                                   onClick={(e) => e.stopPropagation()}
                                   aria-label={`Select ${doc.filename}`}
-                                  className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[#701FFC]/20 data-[state=checked]:border-[#701FFC] data-[state=checked]:bg-[#701FFC] [&>*]:h-3 [&>*]:w-3'
+                                  className='h-3.5 w-3.5 border-gray-300 focus-visible:ring-[var(--brand-primary-hex)]/20 data-[state=checked]:border-[var(--brand-primary-hex)] data-[state=checked]:bg-[var(--brand-primary-hex)] [&>*]:h-3 [&>*]:w-3'
                                 />
                               </td>
 
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/components/knowledge-base-loading/knowledge-base-loading.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/components/knowledge-base-loading/knowledge-base-loading.tsx
index 46402dde4b..cc6cfd6b11 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/components/knowledge-base-loading/knowledge-base-loading.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/[id]/components/knowledge-base-loading/knowledge-base-loading.tsx
@@ -57,7 +57,7 @@ export function KnowledgeBaseLoading({ knowledgeBaseName }: KnowledgeBaseLoading
                   <Button
                     disabled
                     size='sm'
-                    className='flex items-center gap-1 bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
+                    className='flex items-center gap-1 bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
                   >
                     <div className='h-3.5 w-3.5 animate-pulse rounded bg-primary-foreground/30' />
                     <span>Add Documents</span>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/components/create-modal/create-modal.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/components/create-modal/create-modal.tsx
index 273a3c5419..1a9410ddea 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/components/create-modal/create-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/components/create-modal/create-modal.tsx
@@ -612,7 +612,7 @@ export function CreateModal({ open, onOpenChange, onKnowledgeBaseCreated }: Crea
                 <Button
                   type='submit'
                   disabled={isSubmitting}
-                  className='bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+                  className='bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
                 >
                   {isSubmitting ? 'Creating...' : 'Create Knowledge Base'}
                 </Button>
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/components/primary-button/primary-button.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/components/primary-button/primary-button.tsx
index 93def430ef..48fa070e2d 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/components/primary-button/primary-button.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/components/primary-button/primary-button.tsx
@@ -27,7 +27,7 @@ export function PrimaryButton({
       disabled={disabled}
       size={size}
       className={cn(
-        'flex items-center gap-1 bg-[#701FFC] font-[480] text-white shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+        'flex items-center gap-1 bg-[var(--brand-primary-hex)] font-[480] text-white shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
         disabled && 'disabled:cursor-not-allowed disabled:opacity-50',
         className
       )}
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/components/search-input/search-input.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/components/search-input/search-input.tsx
index 2472433bea..70a5425f48 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/components/search-input/search-input.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/components/search-input/search-input.tsx
@@ -33,7 +33,7 @@ export function SearchInput({
         />
         {isLoading ? (
           <div className='-translate-y-1/2 absolute top-1/2 right-3'>
-            <div className='h-[18px] w-[18px] animate-spin rounded-full border-2 border-gray-300 border-t-[#701FFC]' />
+            <div className='h-[18px] w-[18px] animate-spin rounded-full border-2 border-gray-300 border-t-[var(--brand-primary-hex)]' />
           </div>
         ) : (
           value &&
diff --git a/apps/sim/app/workspace/[workspaceId]/knowledge/loading.tsx b/apps/sim/app/workspace/[workspaceId]/knowledge/loading.tsx
index 798d70b84d..a019dcda0d 100644
--- a/apps/sim/app/workspace/[workspaceId]/knowledge/loading.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/knowledge/loading.tsx
@@ -37,7 +37,7 @@ export default function KnowledgeLoading() {
                 <Button
                   disabled
                   size='sm'
-                  className='flex items-center gap-1 bg-[#701FFC] font-[480] text-primary-foreground shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
+                  className='flex items-center gap-1 bg-[var(--brand-primary-hex)] font-[480] text-primary-foreground shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50'
                 >
                   <Plus className='h-3.5 w-3.5' />
                   <span>Create</span>
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/folder.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/folder.tsx
index 28fcc6851e..2b6aebfe2c 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/folder.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/folder.tsx
@@ -97,7 +97,7 @@ export default function FolderFilter() {
         <Button
           variant='outline'
           size='sm'
-          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[#202020]'
+          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         >
           {loading ? 'Loading folders...' : getSelectedFoldersText()}
           <ChevronDown className='ml-2 h-4 w-4 text-muted-foreground' />
@@ -105,7 +105,7 @@ export default function FolderFilter() {
       </DropdownMenuTrigger>
       <DropdownMenuContent
         align='start'
-        className='max-h-[300px] w-[200px] overflow-y-auto rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='max-h-[300px] w-[200px] overflow-y-auto rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
       >
         <DropdownMenuItem
           key='all'
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/level.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/level.tsx
index 78b1192299..f4e8dfe3e9 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/level.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/level.tsx
@@ -29,7 +29,7 @@ export default function Level() {
         <Button
           variant='outline'
           size='sm'
-          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[#202020]'
+          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         >
           {getDisplayLabel()}
           <ChevronDown className='ml-2 h-4 w-4 text-muted-foreground' />
@@ -37,7 +37,7 @@ export default function Level() {
       </DropdownMenuTrigger>
       <DropdownMenuContent
         align='start'
-        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
       >
         <DropdownMenuItem
           key='all'
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/timeline.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/timeline.tsx
index b01788edec..412c4c8cc7 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/timeline.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/timeline.tsx
@@ -20,7 +20,7 @@ export default function Timeline() {
         <Button
           variant='outline'
           size='sm'
-          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[#202020]'
+          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         >
           {timeRange}
           <ChevronDown className='ml-2 h-4 w-4 text-muted-foreground' />
@@ -28,7 +28,7 @@ export default function Timeline() {
       </DropdownMenuTrigger>
       <DropdownMenuContent
         align='start'
-        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
       >
         <DropdownMenuItem
           key='all'
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/trigger.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/trigger.tsx
index ab5fc8994c..7df8fe0c8e 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/trigger.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/trigger.tsx
@@ -46,7 +46,7 @@ export default function Trigger() {
         <Button
           variant='outline'
           size='sm'
-          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[#202020]'
+          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         >
           {getSelectedTriggersText()}
           <ChevronDown className='ml-2 h-4 w-4 text-muted-foreground' />
@@ -54,7 +54,7 @@ export default function Trigger() {
       </DropdownMenuTrigger>
       <DropdownMenuContent
         align='start'
-        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='w-[180px] rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
       >
         <DropdownMenuItem
           key='all'
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/workflow.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/workflow.tsx
index 4570693a30..fbf4e5357e 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/workflow.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/filters/components/workflow.tsx
@@ -72,7 +72,7 @@ export default function Workflow() {
         <Button
           variant='outline'
           size='sm'
-          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[#202020]'
+          className='w-full justify-between rounded-[10px] border-[#E5E5E5] bg-[#FFFFFF] font-normal text-sm dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         >
           {loading ? 'Loading workflows...' : getSelectedWorkflowsText()}
           <ChevronDown className='ml-2 h-4 w-4 text-muted-foreground' />
@@ -80,7 +80,7 @@ export default function Workflow() {
       </DropdownMenuTrigger>
       <DropdownMenuContent
         align='start'
-        className='max-h-[300px] w-[180px] overflow-y-auto rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='max-h-[300px] w-[180px] overflow-y-auto rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         style={{
           scrollbarWidth: 'none',
           msOverflowStyle: 'none',
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/components/trace-spans/trace-spans-display.tsx b/apps/sim/app/workspace/[workspaceId]/logs/components/trace-spans/trace-spans-display.tsx
index 092712d1e9..36a66245e5 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/components/trace-spans/trace-spans-display.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/components/trace-spans/trace-spans-display.tsx
@@ -393,7 +393,7 @@ function TraceSpanItem({
 
     // Block type specific icons
     if (type === 'agent') {
-      return <AgentIcon className='h-3 w-3 text-[#802FFF]' />
+      return <AgentIcon className='h-3 w-3 text-[var(--brand-primary-hover-hex)]' />
     }
 
     if (type === 'evaluator') {
@@ -437,7 +437,7 @@ function TraceSpanItem({
   const getSpanColor = (type: string) => {
     switch (type.toLowerCase()) {
       case 'agent':
-        return '#802FFF' // Purple from AgentBlock
+        return 'var(--brand-primary-hover-hex)' // Purple from AgentBlock
       case 'provider':
         return '#818cf8' // Indigo for provider
       case 'model':
diff --git a/apps/sim/app/workspace/[workspaceId]/logs/logs.tsx b/apps/sim/app/workspace/[workspaceId]/logs/logs.tsx
index 35e086a82c..bedf311101 100644
--- a/apps/sim/app/workspace/[workspaceId]/logs/logs.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/logs/logs.tsx
@@ -458,8 +458,10 @@ export default function Logs() {
               </Tooltip>
 
               <Button
-                className={`group h-9 gap-2 rounded-[11px] border bg-card text-card-foreground shadow-xs transition-all duration-200 hover:border-[#701FFC] hover:bg-[#701FFC] hover:text-white ${
-                  isLive ? 'border-[#701FFC] bg-[#701FFC] text-white' : 'border-border'
+                className={`group h-9 gap-2 rounded-[11px] border bg-card text-card-foreground shadow-xs transition-all duration-200 hover:border-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hex)] hover:text-white ${
+                  isLive
+                    ? 'border-[var(--brand-primary-hex)] bg-[var(--brand-primary-hex)] text-white'
+                    : 'border-border'
                 }`}
                 onClick={toggleLive}
               >
diff --git a/apps/sim/app/workspace/[workspaceId]/templates/components/template-card.tsx b/apps/sim/app/workspace/[workspaceId]/templates/components/template-card.tsx
index cc4d8d2e10..1611fea709 100644
--- a/apps/sim/app/workspace/[workspaceId]/templates/components/template-card.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/templates/components/template-card.tsx
@@ -412,8 +412,8 @@ export function TemplateCard({
                 onClick={handleUseClick}
                 className={cn(
                   'rounded-[8px] px-3 py-1 font-medium font-sans text-white text-xs transition-[background-color,box-shadow] duration-200',
-                  'bg-[#701FFC] hover:bg-[#6518E6]',
-                  'shadow-[0_0_0_0_#701FFC] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+                  'bg-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+                  'shadow-[0_0_0_0_var(--brand-primary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
                 )}
               >
                 Use
diff --git a/apps/sim/app/workspace/[workspaceId]/templates/templates.tsx b/apps/sim/app/workspace/[workspaceId]/templates/templates.tsx
index 3067038ee3..bc01f05f48 100644
--- a/apps/sim/app/workspace/[workspaceId]/templates/templates.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/templates/templates.tsx
@@ -234,7 +234,7 @@ export default function Templates({ initialTemplates, currentUserId }: Templates
             </div>
             {/* <Button
               onClick={handleCreateNew}
-              className='flex h-9 items-center gap-2 rounded-lg bg-[#701FFC] px-4 py-2 font-normal font-sans text-sm text-white hover:bg-[#601EE0]'
+              className='flex h-9 items-center gap-2 rounded-lg bg-[var(--brand-primary-hex)] px-4 py-2 font-normal font-sans text-sm text-white hover:bg-[#601EE0]'
             >
               <Plus className='h-4 w-4' />
               Create New
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/components/chat-deploy/hooks/use-chat-deployment.ts b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/components/chat-deploy/hooks/use-chat-deployment.ts
index adedae6c9c..5dd12da3a2 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/components/chat-deploy/hooks/use-chat-deployment.ts
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/components/chat-deploy/hooks/use-chat-deployment.ts
@@ -79,7 +79,7 @@ export function useChatDeployment() {
           title: formData.title.trim(),
           description: formData.description.trim(),
           customizations: {
-            primaryColor: '#802FFF',
+            primaryColor: 'var(--brand-primary-hover-hex)',
             welcomeMessage: formData.welcomeMessage.trim(),
             ...(imageUrl && { imageUrl }),
           },
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/deploy-modal.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/deploy-modal.tsx
index 4c9407d8cf..86f5fdd3f4 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/deploy-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deploy-modal/deploy-modal.tsx
@@ -512,10 +512,10 @@ export function DeployModal({
               disabled={isSubmitting || (!keysLoaded && !apiKeys.length)}
               className={cn(
                 'gap-2 font-medium',
-                'bg-[#802FFF] hover:bg-[#7028E6]',
-                'shadow-[0_0_0_0_#802FFF] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+                'bg-[var(--brand-primary-hover-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+                'shadow-[0_0_0_0_var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
                 'text-white transition-all duration-200',
-                'disabled:opacity-50 disabled:hover:bg-[#802FFF] disabled:hover:shadow-none'
+                'disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hover-hex)] disabled:hover:shadow-none'
               )}
             >
               {isSubmitting ? (
@@ -569,10 +569,10 @@ export function DeployModal({
                 disabled={chatSubmitting || !isChatFormValid}
                 className={cn(
                   'gap-2 font-medium',
-                  'bg-[#802FFF] hover:bg-[#7028E6]',
-                  'shadow-[0_0_0_0_#802FFF] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+                  'bg-[var(--brand-primary-hover-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+                  'shadow-[0_0_0_0_var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
                   'text-white transition-all duration-200',
-                  'disabled:opacity-50 disabled:hover:bg-[#802FFF] disabled:hover:shadow-none'
+                  'disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hover-hex)] disabled:hover:shadow-none'
                 )}
               >
                 {chatSubmitting ? (
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deployment-controls/deployment-controls.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deployment-controls/deployment-controls.tsx
index e3d78c9953..5677397178 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deployment-controls/deployment-controls.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/deployment-controls/deployment-controls.tsx
@@ -91,9 +91,9 @@ export function DeploymentControls({
               disabled={isDisabled}
               className={cn(
                 'h-12 w-12 rounded-[11px] border bg-card text-card-foreground shadow-xs',
-                'hover:border-[#701FFC] hover:bg-[#701FFC] hover:text-white',
+                'hover:border-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hex)] hover:text-white',
                 'transition-all duration-200',
-                isDeployed && 'text-[#802FFF]',
+                isDeployed && 'text-[var(--brand-primary-hover-hex)]',
                 isDisabled &&
                   'cursor-not-allowed opacity-50 hover:border hover:bg-card hover:text-card-foreground hover:shadow-xs'
               )}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/template-modal/template-modal.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/template-modal/template-modal.tsx
index 1287832197..17a4e289d8 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/template-modal/template-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/components/template-modal/template-modal.tsx
@@ -410,10 +410,10 @@ export function TemplateModal({ open, onOpenChange, workflowId }: TemplateModalP
                   disabled={isSubmitting}
                   className={cn(
                     'font-medium',
-                    'bg-[#701FFC] hover:bg-[#6518E6]',
-                    'shadow-[0_0_0_0_#701FFC] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+                    'bg-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+                    'shadow-[0_0_0_0_var(--brand-primary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
                     'text-white transition-all duration-200',
-                    'disabled:opacity-50 disabled:hover:bg-[#701FFC] disabled:hover:shadow-none',
+                    'disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hex)] disabled:hover:shadow-none',
                     'h-10 rounded-md px-4 py-2'
                   )}
                 >
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/control-bar.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/control-bar.tsx
index 820821c9c3..954d69f352 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/control-bar.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/control-bar/control-bar.tsx
@@ -642,10 +642,10 @@ export function ControlBar({ hasValidationErrors = false }: ControlBarProps) {
 
     const debugButtonClass = cn(
       'h-12 w-12 rounded-[11px] font-medium',
-      'bg-[#701FFC] hover:bg-[#6518E6]',
-      'shadow-[0_0_0_0_#701FFC] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+      'bg-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+      'shadow-[0_0_0_0_var(--brand-primary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]]',
       'text-white transition-all duration-200',
-      'disabled:opacity-50 disabled:hover:bg-[#701FFC] disabled:hover:shadow-none'
+      'disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hex)] disabled:hover:shadow-none'
     )
 
     return (
@@ -869,10 +869,10 @@ export function ControlBar({ hasValidationErrors = false }: ControlBarProps) {
           <Button
             className={cn(
               'gap-2 font-medium',
-              'bg-[#701FFC] hover:bg-[#6518E6]',
-              'shadow-[0_0_0_0_#701FFC] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
+              'bg-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hover-hex)]',
+              'shadow-[0_0_0_0_var(--brand-primary-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]',
               'text-white transition-all duration-200',
-              'disabled:opacity-50 disabled:hover:bg-[#701FFC] disabled:hover:shadow-none',
+              'disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hex)] disabled:hover:shadow-none',
               'h-12 rounded-[11px] px-4 py-2'
             )}
             onClick={handleRunClick}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/chat.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/chat.tsx
index 637ea14381..65077809eb 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/chat.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/chat.tsx
@@ -648,9 +648,9 @@ export function Chat({ panelWidth, chatMessage, setChatMessage }: ChatProps) {
               }}
               onKeyDown={handleKeyPress}
               placeholder={isDragOver ? 'Drop files here...' : 'Type a message...'}
-              className={`h-9 flex-1 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground shadow-xs focus-visible:ring-0 focus-visible:ring-offset-0 dark:border-[#414141] dark:bg-[#202020] ${
+              className={`h-9 flex-1 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground shadow-xs focus-visible:ring-0 focus-visible:ring-offset-0 dark:border-[#414141] dark:bg-[var(--surface-elevated)] ${
                 isDragOver
-                  ? 'border-[#802FFF] bg-purple-50/50 dark:border-[#802FFF] dark:bg-purple-950/20'
+                  ? 'border-[var(--brand-primary-hover-hex)] bg-purple-50/50 dark:border-[var(--brand-primary-hover-hex)] dark:bg-purple-950/20'
                   : ''
               }`}
               disabled={!activeWorkflowId || isExecuting || isUploadingFiles}
@@ -664,7 +664,7 @@ export function Chat({ panelWidth, chatMessage, setChatMessage }: ChatProps) {
                 isExecuting ||
                 isUploadingFiles
               }
-              className='h-9 w-9 rounded-lg bg-[#802FFF] text-white shadow-[0_0_0_0_#802FFF] transition-all duration-200 hover:bg-[#7028E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+              className='h-9 w-9 rounded-lg bg-[var(--brand-primary-hover-hex)] text-white shadow-[0_0_0_0_var(--brand-primary-hover-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
             >
               <ArrowUp className='h-4 w-4' />
             </Button>
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/components/output-select/output-select.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/components/output-select/output-select.tsx
index 184928788a..e051a5f80f 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/components/output-select/output-select.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/chat/components/output-select/output-select.tsx
@@ -327,8 +327,8 @@ export function OutputSelect({
         onClick={() => setIsOutputDropdownOpen(!isOutputDropdownOpen)}
         className={`flex h-9 w-full items-center justify-between rounded-[8px] border px-3 py-1.5 font-normal text-sm shadow-xs transition-colors ${
           isOutputDropdownOpen
-            ? 'border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground dark:border-[#414141] dark:bg-[#202020]'
-            : 'border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground hover:text-muted-foreground dark:border-[#414141] dark:bg-[#202020]'
+            ? 'border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
+            : 'border-[#E5E5E5] bg-[#FFFFFF] text-muted-foreground hover:text-muted-foreground dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
         }`}
         disabled={workflowOutputs.length === 0 || disabled}
       >
@@ -362,7 +362,7 @@ export function OutputSelect({
       </button>
 
       {isOutputDropdownOpen && workflowOutputs.length > 0 && (
-        <div className='absolute left-0 z-50 mt-1 w-full overflow-hidden rounded-[8px] border border-[#E5E5E5] bg-[#FFFFFF] pt-1 shadow-xs dark:border-[#414141] dark:bg-[#202020]'>
+        <div className='absolute left-0 z-50 mt-1 w-full overflow-hidden rounded-[8px] border border-[#E5E5E5] bg-[#FFFFFF] pt-1 shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'>
           <div className='max-h-[230px] overflow-y-auto'>
             {Object.entries(groupedOutputs).map(([blockName, outputs]) => (
               <div key={blockName}>
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/copilot-message/copilot-message.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/copilot-message/copilot-message.tsx
index e6e73b5afa..82c7cd57d2 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/copilot-message/copilot-message.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/copilot-message/copilot-message.tsx
@@ -604,10 +604,7 @@ const CopilotMessage: FC<CopilotMessageProps> = memo(
           <div className='flex justify-end'>
             <div className='max-w-[80%]'>
               {/* Message content in purple box */}
-              <div
-                className='rounded-[10px] px-3 py-2'
-                style={{ backgroundColor: 'rgba(128, 47, 255, 0.08)' }}
-              >
+              <div className='rounded-[10px] bg-[var(--brand-primary-hover-hex)]/[0.08] px-3 py-2'>
                 <div className='whitespace-pre-wrap break-words font-normal text-base text-foreground leading-relaxed'>
                   <WordWrap text={message.content} />
                 </div>
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/user-input/user-input.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/user-input/user-input.tsx
index c5177564f9..63e569c4ee 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/user-input/user-input.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/copilot/components/user-input/user-input.tsx
@@ -410,9 +410,9 @@ const UserInput = forwardRef<UserInputRef, UserInputProps>(
       <div className={cn('relative flex-none pb-4', className)}>
         <div
           className={cn(
-            'rounded-[8px] border border-[#E5E5E5] bg-[#FFFFFF] p-2 shadow-xs transition-all duration-200 dark:border-[#414141] dark:bg-[#202020]',
+            'rounded-[8px] border border-[#E5E5E5] bg-[#FFFFFF] p-2 shadow-xs transition-all duration-200 dark:border-[#414141] dark:bg-[var(--surface-elevated)]',
             isDragging &&
-              'border-[#802FFF] bg-purple-50/50 dark:border-[#802FFF] dark:bg-purple-950/20'
+              'border-[var(--brand-primary-hover-hex)] bg-purple-50/50 dark:border-[var(--brand-primary-hover-hex)] dark:bg-purple-950/20'
           )}
           onDragEnter={handleDragEnter}
           onDragLeave={handleDragLeave}
@@ -540,7 +540,7 @@ const UserInput = forwardRef<UserInputRef, UserInputProps>(
                   onClick={handleSubmit}
                   disabled={!canSubmit}
                   size='icon'
-                  className='h-6 w-6 rounded-full bg-[#802FFF] text-white shadow-[0_0_0_0_#802FFF] transition-all duration-200 hover:bg-[#7028E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
+                  className='h-6 w-6 rounded-full bg-[var(--brand-primary-hover-hex)] text-white shadow-[0_0_0_0_var(--brand-primary-hover-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)]'
                 >
                   {isLoading ? (
                     <Loader2 className='h-3 w-3 animate-spin' />
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/variables/variables.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/variables/variables.tsx
index c68e20c194..66e8282fa2 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/variables/variables.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/components/variables/variables.tsx
@@ -212,7 +212,7 @@ export function Variables() {
         <div className='flex h-full items-center justify-center'>
           <Button
             onClick={handleAddVariable}
-            className='h-9 rounded-lg border border-[#E5E5E5] bg-[#FFFFFF] px-3 py-1.5 font-normal text-muted-foreground text-sm shadow-xs transition-colors hover:text-muted-foreground dark:border-[#414141] dark:bg-[#202020] dark:hover:text-muted-foreground'
+            className='h-9 rounded-lg border border-[#E5E5E5] bg-[#FFFFFF] px-3 py-1.5 font-normal text-muted-foreground text-sm shadow-xs transition-colors hover:text-muted-foreground dark:border-[#414141] dark:bg-[var(--surface-elevated)] dark:hover:text-muted-foreground'
             variant='outline'
           >
             <Plus className='h-4 w-4' />
@@ -243,7 +243,7 @@ export function Variables() {
                     </DropdownMenuTrigger>
                     <DropdownMenuContent
                       align='end'
-                      className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+                      className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
                     >
                       <DropdownMenuItem
                         onClick={() => collaborativeUpdateVariable(variable.id, 'type', 'plain')}
@@ -296,7 +296,7 @@ export function Variables() {
                     </DropdownMenuTrigger>
                     <DropdownMenuContent
                       align='end'
-                      className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+                      className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
                     >
                       <DropdownMenuItem
                         onClick={() => collaborativeDuplicateVariable(variable.id)}
@@ -388,7 +388,7 @@ export function Variables() {
             {/* Add Variable Button */}
             <Button
               onClick={handleAddVariable}
-              className='mt-2 h-9 w-full rounded-lg border border-[#E5E5E5] bg-[#FFFFFF] px-3 py-1.5 font-[380] text-muted-foreground text-sm shadow-xs transition-colors hover:text-muted-foreground dark:border-[#414141] dark:bg-[#202020] dark:hover:text-muted-foreground'
+              className='mt-2 h-9 w-full rounded-lg border border-[#E5E5E5] bg-[#FFFFFF] px-3 py-1.5 font-[380] text-muted-foreground text-sm shadow-xs transition-colors hover:text-muted-foreground dark:border-[#414141] dark:bg-[var(--surface-elevated)] dark:hover:text-muted-foreground'
               variant='outline'
             >
               <Plus className='h-4 w-4' />
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/panel.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/panel.tsx
index a2aae03628..afee4a990d 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/panel.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/panel/panel.tsx
@@ -401,7 +401,7 @@ export function Panel() {
                     </DropdownMenuTrigger>
                     <DropdownMenuContent
                       align='end'
-                      className='z-[200] w-48 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+                      className='z-[200] w-48 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
                       sideOffset={8}
                       side='bottom'
                       avoidCollisions={true}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/skeleton-loading/skeleton-loading.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/skeleton-loading/skeleton-loading.tsx
index 04fe953d21..a3bff43329 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/skeleton-loading/skeleton-loading.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/skeleton-loading/skeleton-loading.tsx
@@ -54,7 +54,7 @@ const SkeletonControlBar = () => {
 
       {/* Run Button */}
       <Button
-        className='h-12 cursor-not-allowed gap-2 rounded-[11px] bg-[#701FFC] px-4 py-2 font-medium text-white shadow-[0_0_0_0_#701FFC] transition-all duration-200 hover:bg-[#6518E6] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50 disabled:hover:bg-[#701FFC] disabled:hover:shadow-none'
+        className='h-12 cursor-not-allowed gap-2 rounded-[11px] bg-[var(--brand-primary-hex)] px-4 py-2 font-medium text-white shadow-[0_0_0_0_var(--brand-primary-hex)] transition-all duration-200 hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(127,47,255,0.15)] disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hex)] disabled:hover:shadow-none'
         disabled
       >
         <Play className='h-3.5 w-3.5 fill-current stroke-current' />
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/action-bar/action-bar.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/action-bar/action-bar.tsx
index 35c6f70fff..c3d1e608a7 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/action-bar/action-bar.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/action-bar/action-bar.tsx
@@ -48,7 +48,7 @@ export function ActionBar({ blockId, blockType, disabled = false }: ActionBarPro
           <Button
             className={cn(
               isEnabled
-                ? 'bg-[#802FFF] hover:bg-[#802FFF]/90'
+                ? 'bg-[var(--brand-primary-hover-hex)] hover:bg-[var(--brand-primary-hover-hex)]/90'
                 : 'bg-gray-400 hover:bg-gray-400 cursor-not-allowed'
             )}
             size="sm"
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/sub-block/components/webhook/webhook.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/sub-block/components/webhook/webhook.tsx
index e8cf72a6b3..ea9cdb79d4 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/sub-block/components/webhook/webhook.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/components/sub-block/components/webhook/webhook.tsx
@@ -226,7 +226,7 @@ export const WEBHOOK_PROVIDERS: { [key: string]: WebhookProvider } = {
       <div
         className={`flex items-center justify-center rounded ${props.className || ''}`}
         style={{
-          backgroundColor: '#802FFF',
+          backgroundColor: 'var(--brand-primary-hover-hex)',
           minWidth: '28px',
           padding: '0 4px',
         }}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/workflow-block.tsx b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/workflow-block.tsx
index 2f935d322f..4ab6d89f2a 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/workflow-block.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/[workflowId]/components/workflow-block/workflow-block.tsx
@@ -764,7 +764,7 @@ export function WorkflowBlock({ id, data }: NodeProps<WorkflowBlockProps>) {
                     }}
                     className={cn(
                       'h-7 p-1 text-gray-500',
-                      blockAdvancedMode && 'text-[#701FFC]',
+                      blockAdvancedMode && 'text-[var(--brand-primary-hex)]',
                       !userPermissions.canEdit && 'cursor-not-allowed opacity-50'
                     )}
                     disabled={!userPermissions.canEdit}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-base-tags/knowledge-base-tags.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-base-tags/knowledge-base-tags.tsx
index 1e6e678e94..cb4cd32c9a 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-base-tags/knowledge-base-tags.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-base-tags/knowledge-base-tags.tsx
@@ -39,7 +39,7 @@ const logger = createLogger('KnowledgeBaseTags')
 
 // Predetermined colors for each tag slot (same as document tags)
 const TAG_SLOT_COLORS = [
-  '#701FFC', // Purple
+  'var(--brand-primary-hex)', // Purple
   '#FF6B35', // Orange
   '#4ECDC4', // Teal
   '#45B7D1', // Blue
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-tags/knowledge-tags.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-tags/knowledge-tags.tsx
index 099763f255..77ba9512f3 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-tags/knowledge-tags.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/knowledge-tags/knowledge-tags.tsx
@@ -38,7 +38,7 @@ interface KnowledgeTagsProps {
 
 // Predetermined colors for each tag slot
 const TAG_SLOT_COLORS = [
-  '#701FFC', // Purple
+  'var(--brand-primary-hex)', // Purple
   '#FF6B35', // Orange
   '#4ECDC4', // Teal
   '#45B7D1', // Blue
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/settings-modal/components/account/account.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/settings-modal/components/account/account.tsx
index 5ef92c6942..489494abea 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/settings-modal/components/account/account.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/settings-modal/components/account/account.tsx
@@ -231,7 +231,7 @@ export function Account({ onOpenChange }: AccountProps) {
                   <div className='flex items-center gap-3'>
                     <div className='relative flex h-10 w-10 shrink-0 items-center justify-center overflow-hidden rounded-lg bg-blue-500'>
                       {userData.isLoggedIn ? (
-                        <div className='flex h-full w-full items-center justify-center bg-[#802FFF]'>
+                        <div className='flex h-full w-full items-center justify-center bg-[var(--brand-primary-hover-hex)]'>
                           <AgentIcon className='-translate-y-[0.5px] text-white transition-transform duration-200 group-hover:scale-110' />
                         </div>
                       ) : (
@@ -282,7 +282,7 @@ export function Account({ onOpenChange }: AccountProps) {
                               account.isActive && 'bg-accent'
                             )}
                           >
-                            <div className='relative flex h-8 w-8 shrink-0 items-center justify-center overflow-hidden rounded-full bg-[#802FFF]'>
+                            <div className='relative flex h-8 w-8 shrink-0 items-center justify-center overflow-hidden rounded-full bg-[var(--brand-primary-hover-hex)]'>
                               <User className='h-4 w-4 text-white' />
                             </div>
                             <div className='flex flex-col'>
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workflow-context-menu/workflow-context-menu.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workflow-context-menu/workflow-context-menu.tsx
index 5e05a94d77..c17b2387ce 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workflow-context-menu/workflow-context-menu.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workflow-context-menu/workflow-context-menu.tsx
@@ -40,7 +40,7 @@ export function WorkflowContextMenu({ onStartEdit }: WorkflowContextMenuProps) {
       <DropdownMenuContent
         align='end'
         onClick={(e) => e.stopPropagation()}
-        className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[#202020]'
+        className='min-w-32 rounded-lg border-[#E5E5E5] bg-[#FFFFFF] shadow-xs dark:border-[#414141] dark:bg-[var(--surface-elevated)]'
       >
         {userPermissions.canEdit && (
           <DropdownMenuItem
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workspace-selector/components/invite-modal/invite-modal.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workspace-selector/components/invite-modal/invite-modal.tsx
index f07c6b6a9f..c789ff7e0d 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workspace-selector/components/invite-modal/invite-modal.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/components/workspace-selector/components/invite-modal/invite-modal.tsx
@@ -1033,7 +1033,7 @@ export function InviteModal({ open, onOpenChange, workspaceName }: InviteModalPr
               }
               className={cn(
                 'ml-auto flex h-9 items-center justify-center gap-2 rounded-[8px] px-4 py-2 font-medium transition-all duration-200',
-                'bg-[#701FFC] text-white shadow-[0_0_0_0_#701FFC] hover:bg-[#7028E6] hover:shadow-[0_0_0_4px_rgba(112,31,252,0.15)] disabled:opacity-50 disabled:hover:bg-[#701FFC] disabled:hover:shadow-none'
+                'bg-[var(--brand-primary-hex)] text-white shadow-[0_0_0_0_var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hover-hex)] hover:shadow-[0_0_0_4px_rgba(112,31,252,0.15)] disabled:opacity-50 disabled:hover:bg-[var(--brand-primary-hex)] disabled:hover:shadow-none'
               )}
             >
               {isSubmitting && <Loader2 className='h-4 w-4 animate-spin' />}
diff --git a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/sidebar.tsx b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/sidebar.tsx
index df41903d1a..e6bdc24d82 100644
--- a/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/sidebar.tsx
+++ b/apps/sim/app/workspace/[workspaceId]/w/components/sidebar/sidebar.tsx
@@ -1214,8 +1214,9 @@ const NavigationItem = ({ item }: NavigationItemProps) => {
       className={cn(
         'h-[42px] w-[42px] rounded-[10px] border bg-background text-foreground shadow-xs transition-all duration-200',
         isGrayHover && 'hover:bg-secondary',
-        !isGrayHover && 'hover:border-[#701FFC] hover:bg-[#701FFC] hover:text-white',
-        item.active && 'border-[#701FFC] bg-[#701FFC] text-white'
+        !isGrayHover &&
+          'hover:border-[var(--brand-primary-hex)] hover:bg-[var(--brand-primary-hex)] hover:text-white',
+        item.active && 'border-[var(--brand-primary-hex)] bg-[var(--brand-primary-hex)] text-white'
       )}
     >
       <item.icon className='h-4 w-4' />
diff --git a/apps/sim/blocks/blocks/agent.ts b/apps/sim/blocks/blocks/agent.ts
index 4e02bf40ad..0a7c0c13b0 100644
--- a/apps/sim/blocks/blocks/agent.ts
+++ b/apps/sim/blocks/blocks/agent.ts
@@ -65,7 +65,7 @@ export const AgentBlock: BlockConfig<AgentResponse> = {
     'Create powerful AI agents using any LLM provider with customizable system prompts and tool integrations.',
   docsLink: 'https://docs.sim.ai/blocks/agent',
   category: 'blocks',
-  bgColor: '#802FFF',
+  bgColor: 'var(--brand-primary-hover-hex)',
   icon: AgentIcon,
   subBlocks: [
     {
diff --git a/apps/sim/components/branded-layout.tsx b/apps/sim/components/branded-layout.tsx
index cc437a9793..84e4fd3eb5 100644
--- a/apps/sim/components/branded-layout.tsx
+++ b/apps/sim/components/branded-layout.tsx
@@ -1,7 +1,7 @@
 'use client'
 
 import { useEffect } from 'react'
-import { generateBrandCSS, getBrandConfig } from '@/lib/branding/branding'
+import { getBrandConfig } from '@/lib/branding/branding'
 
 interface BrandedLayoutProps {
   children: React.ReactNode
@@ -24,18 +24,6 @@ export function BrandedLayout({ children }: BrandedLayoutProps) {
       }
     }
 
-    // Inject brand CSS
-    const brandStyleId = 'brand-styles'
-    let brandStyleElement = document.getElementById(brandStyleId) as HTMLStyleElement
-
-    if (!brandStyleElement) {
-      brandStyleElement = document.createElement('style')
-      brandStyleElement.id = brandStyleId
-      document.head.appendChild(brandStyleElement)
-    }
-
-    brandStyleElement.textContent = generateBrandCSS(config)
-
     // Load custom CSS if provided
     if (config.customCssUrl) {
       const customCssId = 'custom-brand-css'
diff --git a/apps/sim/components/emails/base-styles.ts b/apps/sim/components/emails/base-styles.ts
index 4568984850..4afe17d263 100644
--- a/apps/sim/components/emails/base-styles.ts
+++ b/apps/sim/components/emails/base-styles.ts
@@ -31,7 +31,7 @@ export const baseStyles = {
   },
   button: {
     display: 'inline-block',
-    backgroundColor: '#802FFF',
+    backgroundColor: 'var(--brand-primary-hover-hex)',
     color: '#ffffff',
     fontWeight: 'bold',
     fontSize: '16px',
@@ -42,7 +42,7 @@ export const baseStyles = {
     margin: '20px 0',
   },
   link: {
-    color: '#802FFF',
+    color: 'var(--brand-primary-hover-hex)',
     textDecoration: 'underline',
   },
   footer: {
@@ -79,7 +79,7 @@ export const baseStyles = {
     width: '249px',
   },
   sectionCenter: {
-    borderBottom: '1px solid #802FFF',
+    borderBottom: '1px solid var(--brand-primary-hover-hex)',
     width: '102px',
   },
 }
diff --git a/apps/sim/components/ui/loading-agent.tsx b/apps/sim/components/ui/loading-agent.tsx
index 0e42d1685d..359a99c98a 100644
--- a/apps/sim/components/ui/loading-agent.tsx
+++ b/apps/sim/components/ui/loading-agent.tsx
@@ -29,7 +29,7 @@ export function LoadingAgent({ size = 'md' }: LoadingAgentProps) {
     >
       <path
         d='M15.6667 9.25H4.66667C2.64162 9.25 1 10.8916 1 12.9167V18.4167C1 20.4417 2.64162 22.0833 4.66667 22.0833H15.6667C17.6917 22.0833 19.3333 20.4417 19.3333 18.4167V12.9167C19.3333 10.8916 17.6917 9.25 15.6667 9.25Z'
-        stroke='#802FFF'
+        stroke='var(--brand-primary-hover-hex)'
         strokeWidth='1.8'
         strokeLinecap='round'
         strokeLinejoin='round'
@@ -41,7 +41,7 @@ export function LoadingAgent({ size = 'md' }: LoadingAgentProps) {
       />
       <path
         d='M10.1663 5.58464C11.1789 5.58464 11.9997 4.76382 11.9997 3.7513C11.9997 2.73878 11.1789 1.91797 10.1663 1.91797C9.15382 1.91797 8.33301 2.73878 8.33301 3.7513C8.33301 4.76382 9.15382 5.58464 10.1663 5.58464Z'
-        stroke='#802FFF'
+        stroke='var(--brand-primary-hover-hex)'
         strokeWidth='1.8'
         strokeLinecap='round'
         strokeLinejoin='round'
@@ -54,7 +54,7 @@ export function LoadingAgent({ size = 'md' }: LoadingAgentProps) {
       />
       <path
         d='M10.167 5.58594V9.2526M7.41699 16.5859V14.7526M12.917 14.7526V16.5859'
-        stroke='#802FFF'
+        stroke='var(--brand-primary-hover-hex)'
         strokeWidth='1.8'
         strokeLinecap='round'
         strokeLinejoin='round'
diff --git a/apps/sim/lib/branding/branding.ts b/apps/sim/lib/branding/branding.ts
index 3e3b919152..4290e240ba 100644
--- a/apps/sim/lib/branding/branding.ts
+++ b/apps/sim/lib/branding/branding.ts
@@ -4,14 +4,8 @@ export interface BrandConfig {
   name: string
   logoUrl?: string
   faviconUrl?: string
-  primaryColor?: string
-  secondaryColor?: string
-  accentColor?: string
   customCssUrl?: string
-  hideBranding?: boolean
-  footerText?: string
   supportEmail?: string
-  supportUrl?: string
   documentationUrl?: string
   termsUrl?: string
   privacyUrl?: string
@@ -24,14 +18,8 @@ const defaultConfig: BrandConfig = {
   name: 'Sim',
   logoUrl: undefined,
   faviconUrl: '/favicon/favicon.ico',
-  primaryColor: '#000000',
-  secondaryColor: '#6366f1',
-  accentColor: '#f59e0b',
   customCssUrl: undefined,
-  hideBranding: false,
-  footerText: undefined,
   supportEmail: 'help@sim.ai',
-  supportUrl: undefined,
   documentationUrl: undefined,
   termsUrl: undefined,
   privacyUrl: undefined,
@@ -46,33 +34,14 @@ export const getBrandConfig = (): BrandConfig => {
     name: getEnv('NEXT_PUBLIC_BRAND_NAME') || defaultConfig.name,
     logoUrl: getEnv('NEXT_PUBLIC_BRAND_LOGO_URL') || defaultConfig.logoUrl,
     faviconUrl: getEnv('NEXT_PUBLIC_BRAND_FAVICON_URL') || defaultConfig.faviconUrl,
-    primaryColor: getEnv('NEXT_PUBLIC_BRAND_PRIMARY_COLOR') || defaultConfig.primaryColor,
-    secondaryColor: getEnv('NEXT_PUBLIC_BRAND_SECONDARY_COLOR') || defaultConfig.secondaryColor,
-    accentColor: getEnv('NEXT_PUBLIC_BRAND_ACCENT_COLOR') || defaultConfig.accentColor,
     customCssUrl: getEnv('NEXT_PUBLIC_CUSTOM_CSS_URL') || defaultConfig.customCssUrl,
-    hideBranding: getEnv('NEXT_PUBLIC_HIDE_BRANDING') === 'true',
-    footerText: getEnv('NEXT_PUBLIC_CUSTOM_FOOTER_TEXT') || defaultConfig.footerText,
     supportEmail: getEnv('NEXT_PUBLIC_SUPPORT_EMAIL') || defaultConfig.supportEmail,
-    supportUrl: getEnv('NEXT_PUBLIC_SUPPORT_URL') || defaultConfig.supportUrl,
     documentationUrl: getEnv('NEXT_PUBLIC_DOCUMENTATION_URL') || defaultConfig.documentationUrl,
     termsUrl: getEnv('NEXT_PUBLIC_TERMS_URL') || defaultConfig.termsUrl,
     privacyUrl: getEnv('NEXT_PUBLIC_PRIVACY_URL') || defaultConfig.privacyUrl,
   }
 }
 
-/**
- * Generate CSS custom properties for brand colors
- */
-export const generateBrandCSS = (config: BrandConfig): string => {
-  return `
-    :root {
-      --brand-primary: ${config.primaryColor};
-      --brand-secondary: ${config.secondaryColor};
-      --brand-accent: ${config.accentColor};
-    }
-  `
-}
-
 /**
  * Hook to use brand configuration in React components
  */
diff --git a/apps/sim/lib/branding/metadata.ts b/apps/sim/lib/branding/metadata.ts
index d8132a1ebe..3e98b2819e 100644
--- a/apps/sim/lib/branding/metadata.ts
+++ b/apps/sim/lib/branding/metadata.ts
@@ -116,7 +116,7 @@ export function generateBrandedMetadata(override: Partial<Metadata> = {}): Metad
     other: {
       'apple-mobile-web-app-capable': 'yes',
       'mobile-web-app-capable': 'yes',
-      'msapplication-TileColor': brand.primaryColor || '#ffffff',
+      'msapplication-TileColor': '#701FFC', // Default Sim brand primary color
       'msapplication-config': '/favicon/browserconfig.xml',
     },
     ...override,
diff --git a/apps/sim/lib/env.ts b/apps/sim/lib/env.ts
index 358658e706..6e1b175159 100644
--- a/apps/sim/lib/env.ts
+++ b/apps/sim/lib/env.ts
@@ -195,14 +195,8 @@ export const env = createEnv({
     NEXT_PUBLIC_BRAND_NAME:               z.string().optional(),                  // Custom brand name (defaults to "Sim")
     NEXT_PUBLIC_BRAND_LOGO_URL:           z.string().url().optional(),            // Custom logo URL
     NEXT_PUBLIC_BRAND_FAVICON_URL:        z.string().url().optional(),            // Custom favicon URL
-    NEXT_PUBLIC_BRAND_PRIMARY_COLOR:      z.string().optional(),                  // Primary brand color (hex)
-    NEXT_PUBLIC_BRAND_SECONDARY_COLOR:    z.string().optional(),                  // Secondary brand color (hex)
-    NEXT_PUBLIC_BRAND_ACCENT_COLOR:       z.string().optional(),                  // Accent brand color (hex)
     NEXT_PUBLIC_CUSTOM_CSS_URL:           z.string().url().optional(),            // Custom CSS stylesheet URL
-    NEXT_PUBLIC_HIDE_BRANDING:            z.string().optional(),                  // Hide "Powered by" branding
-    NEXT_PUBLIC_CUSTOM_FOOTER_TEXT:       z.string().optional(),                  // Custom footer text
     NEXT_PUBLIC_SUPPORT_EMAIL:            z.string().email().optional(),          // Custom support email
-    NEXT_PUBLIC_SUPPORT_URL:              z.string().url().optional(),            // Custom support URL
     NEXT_PUBLIC_DOCUMENTATION_URL:        z.string().url().optional(),            // Custom documentation URL
     NEXT_PUBLIC_TERMS_URL:                z.string().url().optional(),            // Custom terms of service URL
     NEXT_PUBLIC_PRIVACY_URL:              z.string().url().optional(),            // Custom privacy policy URL
@@ -228,14 +222,8 @@ export const env = createEnv({
     NEXT_PUBLIC_BRAND_NAME: process.env.NEXT_PUBLIC_BRAND_NAME,
     NEXT_PUBLIC_BRAND_LOGO_URL: process.env.NEXT_PUBLIC_BRAND_LOGO_URL,
     NEXT_PUBLIC_BRAND_FAVICON_URL: process.env.NEXT_PUBLIC_BRAND_FAVICON_URL,
-    NEXT_PUBLIC_BRAND_PRIMARY_COLOR: process.env.NEXT_PUBLIC_BRAND_PRIMARY_COLOR,
-    NEXT_PUBLIC_BRAND_SECONDARY_COLOR: process.env.NEXT_PUBLIC_BRAND_SECONDARY_COLOR,
-    NEXT_PUBLIC_BRAND_ACCENT_COLOR: process.env.NEXT_PUBLIC_BRAND_ACCENT_COLOR,
     NEXT_PUBLIC_CUSTOM_CSS_URL: process.env.NEXT_PUBLIC_CUSTOM_CSS_URL,
-    NEXT_PUBLIC_HIDE_BRANDING: process.env.NEXT_PUBLIC_HIDE_BRANDING,
-    NEXT_PUBLIC_CUSTOM_FOOTER_TEXT: process.env.NEXT_PUBLIC_CUSTOM_FOOTER_TEXT,
     NEXT_PUBLIC_SUPPORT_EMAIL: process.env.NEXT_PUBLIC_SUPPORT_EMAIL,
-    NEXT_PUBLIC_SUPPORT_URL: process.env.NEXT_PUBLIC_SUPPORT_URL,
     NEXT_PUBLIC_DOCUMENTATION_URL: process.env.NEXT_PUBLIC_DOCUMENTATION_URL,
     NEXT_PUBLIC_TERMS_URL: process.env.NEXT_PUBLIC_TERMS_URL,
     NEXT_PUBLIC_PRIVACY_URL: process.env.NEXT_PUBLIC_PRIVACY_URL,
diff --git a/apps/sim/next.config.ts b/apps/sim/next.config.ts
index 9a0d8aa22d..1d03d5b7bf 100644
--- a/apps/sim/next.config.ts
+++ b/apps/sim/next.config.ts
@@ -183,25 +183,53 @@ const nextConfig: NextConfig = {
     ]
   },
   async redirects() {
-    // Only enable domain redirects for the hosted version
+    const redirects = []
+
+    // For self-hosted deployments, skip the landing page and go straight to login
     if (!isHosted) {
-      return []
+      redirects.push({
+        source: '/',
+        destination: '/login',
+        permanent: false,
+      })
     }
 
-    return [
-      {
-        source: '/((?!api|_next|_vercel|favicon|static|.*\\..*).*)',
-        destination: 'https://www.sim.ai/$1',
-        permanent: true,
-        has: [{ type: 'host', value: 'simstudio.ai' }],
-      },
-      {
-        source: '/((?!api|_next|_vercel|favicon|static|.*\\..*).*)',
-        destination: 'https://www.sim.ai/$1',
-        permanent: true,
-        has: [{ type: 'host', value: 'www.simstudio.ai' }],
-      },
-    ]
+    // Add whitelabel redirects for terms and privacy pages if external URLs are configured
+    if (env.NEXT_PUBLIC_TERMS_URL?.startsWith('http')) {
+      redirects.push({
+        source: '/terms',
+        destination: env.NEXT_PUBLIC_TERMS_URL,
+        permanent: false,
+      })
+    }
+
+    if (env.NEXT_PUBLIC_PRIVACY_URL?.startsWith('http')) {
+      redirects.push({
+        source: '/privacy',
+        destination: env.NEXT_PUBLIC_PRIVACY_URL,
+        permanent: false,
+      })
+    }
+
+    // Only enable domain redirects for the hosted version
+    if (isHosted) {
+      redirects.push(
+        {
+          source: '/((?!api|_next|_vercel|favicon|static|.*\\..*).*)',
+          destination: 'https://www.sim.ai/$1',
+          permanent: true,
+          has: [{ type: 'host', key: 'host', value: 'simstudio.ai' }],
+        },
+        {
+          source: '/((?!api|_next|_vercel|favicon|static|.*\\..*).*)',
+          destination: 'https://www.sim.ai/$1',
+          permanent: true,
+          has: [{ type: 'host', key: 'host', value: 'www.simstudio.ai' }],
+        }
+      )
+    }
+
+    return redirects
   },
 }
 
diff --git a/helm/sim/examples/values-whitelabeled.yaml b/helm/sim/examples/values-whitelabeled.yaml
index b1d558c1d2..f7ce32550c 100644
--- a/helm/sim/examples/values-whitelabeled.yaml
+++ b/helm/sim/examples/values-whitelabeled.yaml
@@ -27,14 +27,8 @@ app:
     NEXT_PUBLIC_BRAND_NAME: "Acme AI Studio"
     NEXT_PUBLIC_BRAND_LOGO_URL: "https://acme.com/assets/logo.png"
     NEXT_PUBLIC_BRAND_FAVICON_URL: "https://acme.com/assets/favicon.ico"
-    NEXT_PUBLIC_BRAND_PRIMARY_COLOR: "#1a365d"           # Acme blue
-    NEXT_PUBLIC_BRAND_SECONDARY_COLOR: "#2d3748"        # Dark gray
-    NEXT_PUBLIC_BRAND_ACCENT_COLOR: "#38b2ac"           # Teal accent
     NEXT_PUBLIC_CUSTOM_CSS_URL: "https://acme.com/assets/theme.css"
-    NEXT_PUBLIC_HIDE_BRANDING: "true"                   # Hide "Powered by Sim"
-    NEXT_PUBLIC_CUSTOM_FOOTER_TEXT: "© 2024 Acme Corp. All rights reserved."
     NEXT_PUBLIC_SUPPORT_EMAIL: "ai-support@acme.com"
-    NEXT_PUBLIC_SUPPORT_URL: "https://help.acme.com/ai-studio"
     NEXT_PUBLIC_DOCUMENTATION_URL: "https://docs.acme.com/ai-studio"
     NEXT_PUBLIC_TERMS_URL: "https://acme.com/terms"
     NEXT_PUBLIC_PRIVACY_URL: "https://acme.com/privacy"
diff --git a/helm/sim/values.schema.json b/helm/sim/values.schema.json
index b344664c97..7fd38d6893 100644
--- a/helm/sim/values.schema.json
+++ b/helm/sim/values.schema.json
@@ -240,39 +240,15 @@
               "type": "string",
               "description": "Custom favicon URL"
             },
-            "NEXT_PUBLIC_BRAND_PRIMARY_COLOR": {
-              "type": "string",
-              "description": "Primary brand color (hex)"
-            },
-            "NEXT_PUBLIC_BRAND_SECONDARY_COLOR": {
-              "type": "string",
-              "description": "Secondary brand color (hex)"
-            },
-            "NEXT_PUBLIC_BRAND_ACCENT_COLOR": {
-              "type": "string",
-              "description": "Accent brand color (hex)"
-            },
             "NEXT_PUBLIC_CUSTOM_CSS_URL": {
               "type": "string",
               "description": "Custom stylesheet URL"
             },
-            "NEXT_PUBLIC_HIDE_BRANDING": {
-              "type": "string",
-              "description": "Hide powered by branding"
-            },
-            "NEXT_PUBLIC_CUSTOM_FOOTER_TEXT": {
-              "type": "string",
-              "description": "Custom footer text"
-            },
             "NEXT_PUBLIC_SUPPORT_EMAIL": {
               "type": "string",
               "format": "email",
               "description": "Support email address"
             },
-            "NEXT_PUBLIC_SUPPORT_URL": {
-              "type": "string",
-              "description": "Support page URL"
-            },
             "NEXT_PUBLIC_DOCUMENTATION_URL": {
               "type": "string",
               "description": "Documentation URL"
diff --git a/helm/sim/values.yaml b/helm/sim/values.yaml
index f6f79ddb4e..4944983970 100644
--- a/helm/sim/values.yaml
+++ b/helm/sim/values.yaml
@@ -102,14 +102,8 @@ app:
     NEXT_PUBLIC_BRAND_NAME: "Sim"                         # Custom brand name
     NEXT_PUBLIC_BRAND_LOGO_URL: ""                        # Custom logo URL (leave empty for default)
     NEXT_PUBLIC_BRAND_FAVICON_URL: ""                     # Custom favicon URL (leave empty for default)
-    NEXT_PUBLIC_BRAND_PRIMARY_COLOR: "#000000"           # Primary brand color (hex)
-    NEXT_PUBLIC_BRAND_SECONDARY_COLOR: "#6366f1"         # Secondary brand color (hex)
-    NEXT_PUBLIC_BRAND_ACCENT_COLOR: "#f59e0b"            # Accent brand color (hex)
     NEXT_PUBLIC_CUSTOM_CSS_URL: ""                        # Custom stylesheet URL (leave empty for none)
-    NEXT_PUBLIC_HIDE_BRANDING: "false"                   # Hide "Powered by" branding (true/false)
-    NEXT_PUBLIC_CUSTOM_FOOTER_TEXT: ""                   # Custom footer text (leave empty for default)
     NEXT_PUBLIC_SUPPORT_EMAIL: "help@sim.ai"             # Support email address
-    NEXT_PUBLIC_SUPPORT_URL: ""                          # Support page URL (leave empty for none)
     NEXT_PUBLIC_DOCUMENTATION_URL: ""                    # Documentation URL (leave empty for none)
     NEXT_PUBLIC_TERMS_URL: ""                            # Terms of service URL (leave empty for none)
     NEXT_PUBLIC_PRIVACY_URL: ""                          # Privacy policy URL (leave empty for none)