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ae43381d849fdfeda31a0b6abbd49a802120476e
sim/apps/docs/content/docs/tools/clay.mdx
Waleed Latif ae43381d84 feat(domain): drop the 'studio' (#818) 
* feat(domain): drop the

* change all references for Sim Studio to Sim

* change back license and notice

* lint

---------

Co-authored-by: waleedlatif <waleedlatif@waleedlatifs-MacBook-Pro.local>
2025-07-29 12:51:43 -07:00

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---
title: Clay
description: Populate Clay workbook
---
import { BlockInfoCard } from "@/components/ui/block-info-card"
<BlockInfoCard
type="clay"
color="#E0E0E0"
icon={true}
iconSvg={`<svg className="block-icon" xmlns='http://www.w3.org/2000/svg' viewBox='0 0 400 400'>
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{/* MANUAL-CONTENT-START:intro */}
[Clay](https://www.clay.com/) is a data enrichment and workflow automation platform that helps teams streamline lead generation, research, and data operations through powerful integrations and flexible inputs.
Learn how to use the Clay Tool in Sim to seamlessly insert data into a Clay workbook through webhook triggers. This tutorial walks you through setting up a webhook, configuring data mapping, and automating real-time updates to your Clay workbooks. Perfect for streamlining lead generation and data enrichment directly from your workflow!
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With Clay, you can:
- **Enrich agent outputs**: Automatically feed your Sim agent data into Clay tables for structured tracking and analysis
- **Trigger workflows via webhooks**: Use Clay’s webhook support to initiate Sim agent tasks from within Clay
- **Leverage data loops**: Seamlessly iterate over enriched data rows with agents that operate across dynamic datasets
In Sim, the Clay integration allows your agents to push structured data into Clay tables via webhooks. This makes it easy to collect, enrich, and manage dynamic outputs such as leads, research summaries, or action items—all in a collaborative, spreadsheet-like interface. Your agents can populate rows in real time, enabling asynchronous workflows where AI-generated insights are captured, reviewed, and used by your team. Whether you're automating research, enriching CRM data, or tracking operational outcomes, Clay becomes a living data layer that interacts intelligently with your agents. By connecting Sim with Clay, you gain a powerful way to operationalize agent results, loop over datasets with precision, and maintain a clean, auditable record of AI-driven work.
{/* MANUAL-CONTENT-END */}
## Usage Instructions
Populate Clay workbook with data using a JSON or plain text. Enables direct communication and notifications with channel confirmation.
## Tools
### `clay_populate`
Populate Clay with data from a JSON file. Enables direct communication and notifications with timestamp tracking and channel confirmation.
#### Input
| Parameter | Type | Required | Description |
| --------- | ---- | -------- | ----------- |
| `webhookURL` | string | Yes | The webhook URL to populate |
| `data` | json | Yes | The data to populate |
| `authToken` | string | Yes | Auth token for Clay webhook authentication |
#### Output
| Parameter | Type |
| --------- | ---- |
| `data` | string |
## Block Configuration
### Input
| Parameter | Type | Required | Description |
| --------- | ---- | -------- | ----------- |
| `authToken` | string | Yes | Auth Token - Enter your Clay Auth token |
### Outputs
| Output | Type | Description |
| ------ | ---- | ----------- |
| `data` | any | data output from the block |
## Notes
- Category: `tools`
- Type: `clay`
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