diff --git a/bin/gen_build b/bin/gen_build
index a16a0bfd..f69c60e4 100755
--- a/bin/gen_build
+++ b/bin/gen_build
@@ -449,8 +449,9 @@ SHELL
     derived_assets = [ ]
 
     queue = [ initial_asset ]
+    enable_filters = true
     while asset = queue.shift
-      if compiler = compiler_for(asset.file)
+      if compiler = compiler_for(asset.file, enable_filters: enable_filters)
         if compiler.filter?
           derived_assets += compiler.transform(asset, self)
         else
@@ -459,6 +460,15 @@ SHELL
       else
         derived_assets << asset
       end
+
+      # We disable filters after first iteration because filters do not change the
+      # file name and therefore can only be used when we go from source → build
+      # directory.
+      #
+      # Example of problem: file → expand variables → convert utf-8 to utf-16
+      # src/InfoPlist.strings → build/InfoPlist.strings → build/InfoPlist.strings
+      # Here we need to mangle all but the last file path.
+      enable_filters = false
     end
 
     derived_assets
@@ -502,7 +512,7 @@ SHELL
 
   private
 
-  def compiler_for(file)
+  def compiler_for(file, enable_filters: true)
     candidates = []
 
     Plugin.plugins_of_type(Compiler).each do |klass|
@@ -521,8 +531,10 @@ SHELL
       end unless klass.extensions.nil?
     end
 
-    if match = candidates.max { |lhs, rhs| lhs[:ext].length <=> rhs[:ext].length }
-      match[:class].new(self, @context, match[:ext], match[:canonical_ext] || match[:ext], match[:dest_ext])
+    candidates.sort! { |lhs, rhs| lhs[:ext].length <=> rhs[:ext].length }
+    while match = candidates.pop
+      res = match[:class].new(self, @context, match[:ext], match[:canonical_ext] || match[:ext], match[:dest_ext])
+      return res if enable_filters || !res.filter?
     end
   end
 end