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Update TRADEMARK.md
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TRADEMARK.md
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TRADEMARK.md
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# Endurain Trademark Policy
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_Last updated: 2025-10-17_
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_Last updated: 03/12/2025_
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"**Endurain**" (the **Word Mark**) is a claimed trademark of **João Vitória Silva** (the **Owner**).
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An application to register this word mark with the European Union Intellectual Property Office (EUIPO) is currently pending.
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Until registration is granted, the mark should be referred to as **Endurain™**.
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"**Endurain**" (the **Word Mark**) is a registered trademark of **João Vitória Silva** (the **Owner**).
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This word mark is registered with the European Union Intellectual Property Office (EUIPO).
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The mark should be referred to as **Endurain®**.
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The **Endurain logo** and related visual identity elements (the **Logos**) are original design works owned by João Vitória Silva and protected by copyright and design rights, but they are **not yet registered as separate trademarks**.
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## 1. Philosophy
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Endurain is open source and encourages self-hosting.
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I want individuals, communities, and non-profits to freely use the **Endurain™** name and logo for non-commercial purposes.
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I want individuals, communities, and non-profits to freely use the **Endurain®** name and logo for non-commercial purposes.
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At the same time, I reserve the right to control **commercial use** of the brand.
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## 2. Permitted Use Without Permission
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You **may** use the Endurain™ name and Logos in the following cases:
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You **may** use the Endurain® name and Logos in the following cases:
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- **Personal self-hosting** — running Endurain for yourself, friends, or family.
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- **Community or club hosting** — for sports clubs, local groups, or other non-profit efforts.
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@@ -27,7 +27,7 @@ You **may** use the Endurain™ name and Logos in the following cases:
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- **Open-source contributions** — forks, test deployments, and integrations, as long as they are not sold.
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- **Nominative references** — talking about, writing about, or demonstrating Endurain truthfully.
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These uses may retain the name **Endurain™** and the official Logos.
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These uses may retain the name **Endurain®** and the official Logos.
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**Rules for non-commercial use:**
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- Do not imply that your use is officially sponsored or endorsed by the Endurain project.
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## 3. Uses That Require Permission
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The following uses of the Endurain™ name or Logos require **prior written permission** from the Owner:
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The following uses of the Endurain® name or Logos require **prior written permission** from the Owner:
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- Offering **paid hosting**, **SaaS**, or commercial cloud services under the Endurain name.
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- Selling products or services that prominently use the Endurain name or Logos.
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@@ -51,7 +51,7 @@ For permission requests, contact: [joao@endurain.com](mailto:joao@endurain.com).
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## 4. Forks and Distributions
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I welcome forks and distributions under the AGPLv3 license.
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If your fork is **non-commercial**, you may keep the Endurain™ name and Logos, provided you:
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If your fork is **non-commercial**, you may keep the Endurain® name and Logos, provided you:
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- Clearly state that it is **not the official Endurain project**.
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- Identify it as “a fork of Endurain” or “based on Endurain.”
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@@ -67,7 +67,7 @@ If your fork is **commercial** (offering paid hosting, subscriptions, or product
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## 6. Prohibited Uses
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The Endurain™ name and Logos may **never** be used:
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The Endurain® name and Logos may **never** be used:
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- In any misleading way that implies endorsement or partnership.
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- In connection with illegal activities, malware, or harmful content.
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@@ -85,7 +85,7 @@ You are free to offer commercial services based on the Endurain code — but you
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When referring to Endurain in permitted use, include the following notice:
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> "Endurain™ is a trademark of João Vitória Silva. Registration pending."
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> "Endurain® is a registered trademark of João Vitória Silva."
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## 9. Reporting Misuse
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