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content/articles/px-user-survey-2025.md
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@@ -57,9 +57,8 @@ This context matters. If privacy tools are frequently abandoned or misunderstood
## 1. Clarity of Privacy Scope: High Importance, Low Confidence
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- Theme 1: Clarity of privacy scope
- Theme 5: Verification anxiety
@@ -82,9 +81,8 @@ Despite high experience levels, confidence remains limited. Users care deeply ab
## 2. Motivation: Privacy as Control, Not Secrecy
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 6:** Context-specific motivation
@@ -117,9 +115,8 @@ Users consistently frame privacy as:
## 3. Usage: Widely Tried, Rarely Habitual
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 3:** Technical friction
- **Theme 4:** Usability and defaults
@@ -154,9 +151,8 @@ A clear pattern emerges:
## 4. Technical Friction: Usability Is the Primary Blocker
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 3:** Technical friction
- **Theme 5:** Verification anxiety
@@ -193,9 +189,8 @@ Additional signals:
## 5. Trade-offs: Time Is Acceptable, Workflow Breakage Is Not
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 3:** Technical friction
- **Theme 6:** Context-specific motivation
@@ -229,9 +224,8 @@ Users are willing to trade **time**, but not **cost or workflow disruption**:
## 6. Trust & Verification: Don’t Trust, Verify (But Make It Legible)
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 2:** Trust transparency
- **Theme 5:** Verification anxiety
@@ -265,9 +259,8 @@ Social proof and branding rank significantly lower.
## 7. Confidence vs Capability: Why Adoption Fails Even for Experts
<aside>
💬
**Qualitative themes referenced:**
**💬 Qualitative themes referenced:**
- **Theme 3:** Technical friction
- **Theme 5:** Verification anxiety