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Update advertising page

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This commit is contained in:
Matt Lee
2014-04-17 11:28:34 -07:00
parent b061209aaf
commit 053fe2505e
6 changed files with 54 additions and 30 deletions
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4
r2/r2/config/routing.py
View File

@@ -118,7 +118,9 @@ def make_map():
mc('/feedback', controller='redirect', action='redirect',
dest='/contact')
mc('/contact', controller='front', action='contact_us')
mc('/ad_inq', controller='front', action='ad_inq')
mc('/ad_inq', controller='redirect', action='redirect',
dest='/advertising')
mc('/advertising', controller='front', action='advertising')
mc('/admin/awards', controller='awards')
mc('/admin/awards/:awardcn/:action', controller='awards',

2
r2/r2/controllers/front.py
View File

@@ -1128,7 +1128,7 @@ class FrontController(RedditController):
content=ContactUs(), page_classes=["contact-us-page"]
).render()
def GET_ad_inq(self):
def GET_advertising(self):
return FormPage('advertise',
content = SelfServeBlurb(),
loginbox = False).render()

2
r2/r2/lib/menus.py
View File

@@ -87,7 +87,7 @@ menu = MenuHandler(hot = _('hot'),
code = _("source code"),
mobile = _("mobile"),
store = _("store"),
ad_inq = _("advertise"),
advertising = _("advertise"),
gold = _('reddit gold'),
reddits = _('subreddits'),
team = _('team'),

2
r2/r2/lib/pages/pages.py
View File

@@ -742,7 +742,7 @@ class RedditFooter(CachedTemplate):
NamedButton("about", False, nocname=True),
NamedButton("team", False, nocname=True, dest="/about/team"),
NamedButton("code", False, nocname=True),
NamedButton("ad_inq", False, nocname=True),
NamedButton("advertising", False, nocname=True),
NamedButton("jobs", False, nocname=True, dest="/r/redditjobs"),
],
title = _("about"),

20
r2/r2/public/static/css/reddit.less
View File

@@ -3447,8 +3447,8 @@ button.button[disabled] {
margin-bottom: 50px;
}
.self-service.instructions p{
margin-left: 20px;
.self-service.instructions p {
margin: 10px 0;
}
.self-service.instructions ul {
@@ -3460,6 +3460,22 @@ button.button[disabled] {
padding-top: 10px;
}
.self-service {
.ad-launch-buttons {
text-align: center;
.button {
font-size: 22px;
padding: 10px 20px;
margin-bottom: 5px;
}
}
.col-bottom-box {
margin-right: 20px;
}
}
body.contact-us-page {
overflow-y: scroll;
}

54
r2/r2/templates/selfserveblurb.html
View File

@@ -21,10 +21,12 @@
###############################################################################
<%!
from babel.numbers import format_currency
import math
from babel.numbers import format_currency, format_number
from pylons import g, c
from r2.lib.pages import Feedback
from r2.lib.template_helpers import static
from decimal import Decimal
%>
<link rel="stylesheet" type="text/css" href="${static('selfserve_ads/style.css', allow_gzip=False)}"/>
<script src="${static('js/lib/jquery.cycle.min.js', allow_gzip=False)}" type="text/javascript"></script>
@@ -39,44 +41,49 @@ from r2.lib.template_helpers import static
<img src="${static('selfserve_ads/col1.png')}" width="220px" height="128px" alt="" class="image"/>
<h2>Reach your audience</h2>
<ul>
<li>Get your message to millions of viewers</li>
<li>Target viewers on what THEY are interested in, not what their demographic is</li>
<li>Use text, images, and video in your ads</li>
</ul>
<p>Amplify your message to reddit’s 113 MM users through &#32;<a href="/promoted/new_promo/">promoted posts</a>, and reach your audience by targeting subreddits (communities of reddit users) that are relevant to your campaign. </p>
<a href="/wiki/selfserve#wiki_how_do_i_find_the_best_subreddits_for_my_campaign_targeting">Tips for finding the best subreddit city-targeting</a>
</div>
</div>
<div class="center-col-1 column">
<div class="col-trigger">
<img src="${static('selfserve_ads/col2.png')}" width="220px" height="128px" alt="" class="image"/>
<h2>Control your budget</h2>
<ul>
<li>With a CPM starting at ${format_currency(g.cpm_selfserve.decimal, 'USD', locale=c.locale)}, enjoy above-the-fold exposure at a price that won't break your budget</li>
<li>Campaigns start at ${format_currency(g.min_promote_bid, 'USD', locale=c.locale)}, and you can build out a plan to as many subreddits as you wish</li>
</ul>
<h2>Manage your budget</h2>
<%
formatted_min_promote_bid = format_currency(g.min_promote_bid, 'USD', locale=c.locale)
min_pageviews = Decimal(g.min_promote_bid) / g.cpm_selfserve.decimal * 1000
rounded_min_pageviews = math.floor(min_pageviews / 1000) * 1000
formatted_min_pageviews = format_number(rounded_min_pageviews, locale=c.locale)
%>
<p>reddit ads start at ${formatted_min_promote_bid} per campaign, at a ${format_currency(g.cpm_selfserve.decimal, 'USD', locale=c.locale)} CPM rate. In other words, for as little as ${formatted_min_promote_bid} your ad appears
%if min_pageviews != rounded_min_pageviews:
more than
%endif
${formatted_min_pageviews} times in any reddit page you like. You control how many more times you’d like your ad to appear on reddit. </p>
<a href="/wiki/selfserve#wiki_how_much_does_it_cost">More on managing your budget</a>
</div>
</div>
<div class="center-col-2 column">
<div class="col-trigger">
<img src="${static('selfserve_ads/col3.png')}" width="220px" height="128px" alt="" class="image"/>
<h2>Interact with customers</h2>
<ul>
<li>reddit ads have comments, view what people think in real-time</li>
<li>Up and Down vote system, see how much people enjoy your link, in one metric</li>
</ul>
<h2>Connect with customers</h2>
<p>Sponsored posts include a &ldquo;comments&rdquo; section, allowing advertisers to chat with redditors that have questions and comments about their ads in real-time. Add value to your ad by answering questions your target consumer has about your campaign!</p>
<a href="wiki/selfserve#wiki_what_are_the_best_practices_for_reddit_advertising">Best practices recommendations for reddit advertising</a>
</div>
</div>
<div class="right-col column">
<div class="col-trigger">
<img src="${static('selfserve_ads/col4.png')}" width="220px" height="128px" alt="" class="image"/>
<h2>Track your stats</h2>
<ul>
<li>View graphs of your impressions and clicks</li>
<li>All stats available for download</li>
</ul>
<h2>Track your success</h2>
<p>reddit creates a custom traffic page for every sponsored ad created, demonstrating hourly delivery stats &amp; graphs for you to best measure the success of your campaign. This delivery reporting can be downloaded to a csv file for your records.</p>
<a href="/wiki/selfserve#wiki_how_is_my_ad_performing">Tracking how your ad is performing</a>
</div>
</div>
@@ -86,11 +93,10 @@ from r2.lib.template_helpers import static
<a href="/promoted/new_promo" class="create-ad-button button">Create an ad</a>
<a href="/promoted" class="manage-ads">manage existing ads</a>
</div>
<div class="bottom-box-title">Start advertising today!</div>
<p>
Have questions? Read the&#32;<a href="/wiki/selfserve">FAQ</a>, or send us an&#32; <a href="mailto:selfservicesupport@reddit.com?subject=Questions about reddit advertising">email</a>.
For questions about our advertising platform, check out the platform’s&#32;<a href="/wiki/selfserve">FAQ</a>, or&#32; <a href="mailto:selfservicesupport@reddit.com?subject=Questions about reddit advertising">email customer support</a>.
<br/>
Interested in a bigger campaign?&#32;<a href="mailto:marketing@reddit.com?subject=campaign%20inquiry">Talk to our sales team</a>.
For large-scale advertising opportunities, &#32;<a href="mailto:marketing@reddit.com?subject=campaign%20inquiry">email our sales team!</a>.
</p>
<div style="clear:both;"></div>
</div>