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# The What, Why & How of Your DAO
> *"To ask the right question is already half the solution of a problem."* - Carl Jung
While in our case here, *knowing* the solution is only the seed of a solution, it is nonetheless critical to ask the right questions.
Originally made by [Felipe Duarte](https://twitter.com/duartedao), [*DAO Canvas*](http://daocanvas.webflow.io/) is a simple tool for you to answer some of the most important questions when starting a DAO.
You may not have all the answers now, but you should at least try answering them.
- To start answering these questions, open [this doc](https://docs.google.com/document/d/1iS3xRLsaZORNGnhAmYekGPJyqYLtax-h62estIsF90s/edit?usp=sharing) then go "File" > "Make a copy" and off you go 🙃
If you need any help, don't be afraid to [ask us anything](https://discord.gg/6JFXC9T) 😇
<br />
## Core
### Name your DAO
> Just don't make it generic; this is not San Francisco.
### What do you want to achieve?
> Take time to really think it through & condense into a sentence.
### What are the three most important [values](https://www.google.com/search?q=list+of+values&sxsrf=ALeKk00gKf4qjEK4puOgs1zch0Q-z3SeRw:1601637375655&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiysNaW5JXsAhUql4sKHaZdCoYQ_AUoAXoECBkQAw&biw=2091&bih=1225) to this organization?
> - TBD
> - TBD
> - TBD
### What decisions are made through voting?
> Budget allocation? Hiring? Investments? Everything? Nothing?
### How would the success of this DAO impact the world?
> Think long term & aim high.
### What/who is needed to achieve the goals of this DAO?
> What are the things that need to happen? Who are the people that need to join? What do you need to do?
<br />
## Community
### What is the backstory?
> Why are you here & why are you doing this? Why should people care? Tell a story, people love stories!
### Communication platforms
> How does your DAO communicate? Where do you chat daily? Where do you do meetings? What about async long form thought-sharing? Where do you store knowledge? How do you inform the less active members & the wider community? Where do you share your message & recruit new members?
Here's what we use for MetaGame:
- **Daily chatting:** *Discord*
- **Long form async:** *Discourse forums*
- **Less-active & wider community:** *Substack newsletter*
- **Knowledge repository:** *Docusaurus wiki*
- **Outside comms:** *mainly Twitter & related community channels but also niche-related forums/reddits*
### Communitys rhythms and rituals:
> Weekly meetings? Meetups? Newsletters? Podcasts or AMAs? Do you celebrate birthdays? Do you play games together? Do you take time to check-in before each meeting?
> *This is something better figured out over time, but worth thinking about.*
- **Weekly:** *Ex: a community call or something?*
- **Monthly:** *Ex: a regular time to address token allocations?*
### Who is responsible for what?
> Who are the people responsible and who keeps the pulse of the rituals?
> *As you might not even have the people yet, this is something you'll need to figure out over time. Alas, make it a habit to make sure there is 1 person responsible for keeping pulse on any task or initiative lest you end up with the [story of Everybody, Somebody, Anybody & Nobody](https://i.pinimg.com/originals/8a/1d/73/8a1d73ef7261e9c6f1bcdcaab2b5153c.jpg).*
### Member journey
#### Describe the new user onboarding process
> How do people discover and join your DAO?
#### How do new users catch up?
> Getting started page, calls to action, newsletter, etc..
#### How do you keep users engaged?
> Why should people stick around after discovering your DAO?
#### Why do people leave your DAO?
> Eg. lack of clear direction & widespread understanding of what is going on. Failure to properly onboard people through clear written information & human connection. Failure to engage people and let them know of all the little ways they could contribute. Failure to reward them. These are the things you need to think **a lot** about.
<br />
## Governance elements
### How do you know you are succeeding?
> What are you optimizing for? Are there any key performance indicators?
- \# or % active users (per week)
- \# of proposals made/passed (per week)
- Any other concrete outputs you're looking for?
### Reflect on these governance polarities
- Global <> the organizations physical infrastructure <> Local
- Decentralized <> how distributed amongst people is its decision making <> Centralized
### Caps and global constraints
> Is there a cap on the tokens to be minted? Maximum burn rate of funds? What are users not allowed to do?
### Common issues
> What are the decisions that need to be made on a daily basis and are not considered critical?
> Do you want them made by the people on the front-line or do you want it all through voting?
### Critical proposals
> What are the critical decisions that the DAO can take that need a high degree of consensus?
### Legal strategy
> How does the DAO negotiate its legitimacy with the legacy legal system? Think about legal wrappers if needed.
### Doubts and concerns on the parameters
> Questions, comments, and concerns go here.
<br />
## Stakeholder Analysis
### From the users point of view, what is the DAOs primary objective?
> Should be one sentence or less.
### What connects your different user personas?
> They might share goals, ambitions, ideology, or a problem. What is it?
### How do members coordinate strategy, planning and direction?
> Where/how does the community coordinate so that the DAO can operate in a peer to peer way?
### How can users leverage participation for individual benefit?
> What do people get out of the DAO? Connecting their needs/desires to the collective process is important to keep your users engaged.
### Describe your user personas:
> Think about their age, lifestyle, and goals.
- Persona 1
- Persona 2
- Persona 3
### How will you fund it and why would someone invest in your DAO?
>Will you need a lot of money to build this DAO? If so, what is the incentive for people to fund it? How do you plan on making a return on their investment? Will you go the VC way or the crowdfunding way? Membership fees?
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